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[Pics] Black and Asian Students Unite to Embrace Dark Skin With the #UnfairandLovely Campaign

Avatar • Mar 9, 2016

*Update: The title of this article has been updated to reflect that it is a joint effort between Black and Asian students.*

unfairandlovelyUT

Melanin-positive social media campaigns like #IWillNotApologizeforBeingDarkSkin and #FlexinMyComplexion have resonated with black women pushing against the status quo of light skin as most beautiful. But outside the black community, the struggle to celebrate and accept darker skin tones is also prevalent. Just this year post about a Thai skin lightening ad that featured a model in blackface and blatantly stated “you need to be white to win.”

Enter three University of Texas Students:  Yogarajah sisters, Mirusha and Yanusha, whose parents hail from Sri Lanka, and Pax Jones who is black. Jones photographed the sisters for a photo series focused on colorism and, as the three talked, the #unfairandlovely tag was born.

In an interview with the Global Post, the Yogarajah sisters discussed the project’s inception:

Pax asked us [to take part] after noticing that even many of the advocates/activists addressing racism in the black community who had a large following had light skin,” Yogarajah said. “We discussed it, and I noticed the same thing in the South Asian community — activists and advocates with a large audience against racism, sexism, fatphobia, etc., usually were lighter skinned. So this photo shoot occurred, and then we created a hashtag.”

Not long after Jones’ photos shoot of the Yogarajah sisters went viral, people began posting their own selfies under the #UnfairandLovely tag.

https://twitter.com/browngurlblues/status/703353977690312705

https://twitter.com/DilpreetGill5/status/703601502284152832

https://twitter.com/atiqahfarzana_/status/703405999634317312

Some just shared their stories:

https://twitter.com/metalgearshawty/status/703419946244685826

Jones, later expounded upon the idea behind the #UnfairandLovely project on Twitter.

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About Rinny

Texan by birth, Los Angeleno by situation. Lover of Tame Impala and Shoegaze music. Comedian by trade. Macaroni and Cheese connoisseur by appetite.

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Return the Stone
Return the Stone
4 years ago

I like that people from different backgrounds feel the same way like us

JackpotJoy
JackpotJoy
4 years ago

They are related to us but due to the anti blackness in their countries they are very mean to us. If white supremacy ended tomorrow this earth would be such a happier place!

JackpotJoy
JackpotJoy
4 years ago

Wow! This is beautiful!

KnottyNatural
4 years ago

I like that they displayed that world wide colored is an issue; often times we frame it as “black thang”.

Cassie
Cassie
4 years ago

Hope it becomes as big as Black Lives Matter campaign

Miss.
Miss.
4 years ago

I hope down the line they can also talk about anti-blackness in their communities..

maralondon
maralondon
4 years ago
Reply to  Miss.

I have nothing against Indians, Pakistanis, Sri Lankans, Bangladeshis etc..but you are right about their sentiments towards black people. I remember a documentary I watched a long time ago about how the Asians who are in Fiji attended workshops in order to learn to have better relations with the natives.

inga
inga
4 years ago

Most of them aren’t even dark. That coupled with the disgusting anti blackness in their communities, I can’t take this seriously.

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