BGLH Marketplace was created by veteran beauty blogger Leila Noelliste.
After launching Black Girl with Long Hair, a top‐ranked natural hair and beauty site, she noticed two things: that shea, mango and cocoa butter are miracle ingredients with an endless list of health and beauty benefits for hair and skin, and that her readers had repeated complaints about lack of consistent access to them. In November 2014 she launched BGLH Marketplace and began selling raw shea butter from her blog, mostly to her readers.
In January 2015 she got the idea to evolve her store into an ‘ice cream shop for the body’, where customers could pick from a variety of all‐natural whipped and scented mango, shea and cocoa butters to incorporate into their skin and hair routine. Her goal was to make the butters as fragrant, rich and absorbent as possible. Studying pastry techniques, she learned how to use commercial grade mixers to whip the butters to a soft and fluffy consistency that sinks right into hair and skin.
Noelliste now whips about one metric ton of shea, mango and cocoa butter a year with the help of two assistants.