After launching Black Girl with Long Hair, a top-ranked natural hair and beauty site, she discovered that shea, mango, and cocoa butter have a long list of health and beauty benefits for hair and skin. Her readers complained about the lack of consistent access to natural ingredients like this, containing no synthetic ingredients or harsh chemicals, so In November 2014 she launched BGLH Marketplace, and began selling raw shea butter.
Shortly after, she got the idea to turn BGLH Marketplace into an “ice cream shop for the body” — where customers could choose from a variety of all-natural whipped and scented mango, shea, and cocoa butters to incorporate into their skin and hair routine. The goal was to make the butters as fragrant, rich, and absorbent as possible. Studying pastry techniques, she learned how to use commercial grade mixers to whip the butters to a soft and fluffy consistency.
Leila believes a jar of whipped butter should be in every home as a safe, food-grade alternative to chemicalized lotions and ointments. She now whips more than one metric ton of shea, mango, and cocoa butter a year with the help of four assistants, and is happily serving thousands of customers worldwide.