What up-and-coming natural hair brands should we be talking about?


There are the giants — Oyin, Qhemet, Kinky Curly, Carol’s Daughter, Miss Jessie’s — and then there are the up and comers; women quietly mixing products in their kitchens or basements, and selling to family and friends.

Now, we don’t want to enable product junkyism… but we do want to lend a hand — and some recognition — to women who are creating top products for natural women.

So today we want to know; what up-and-coming natural hair brands should we be talking about? Please refrain from shouting out your own brand 🙂

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Black Girl With Long Hair

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72 Responses

  1. Thalia Waajid is up and coming. Not a new product, already in major discount stores and with a wide selection. But she has certain products in the line — particularly the Black Earth Curly Curl Cream — that gets mentioned by natural hair bloggers and vloggers around the world

  2. I simply couldn’t leave your site prior to suggesting that I really enjoyed the usual info an individual provide for your guests? Is going to be back regularly to check out new posts

  3. I discovered Butterscotch Baby Total Body Experience on etsy.com a few years back (seller butterscotchbb. She used to be seller achancellor).I was looking for a solid shampoo and conditioner because I travel often. She has an extensive line of soaps, skin care products; I am in LOVE with the Sa-Hair-Ra Hair Shampoo Bar and Conditioning Putty. I use it as a leave in when I twist up, and a deep conditioner. It lasts me a really long time, as you break it off the bar as needed, and the smell is wonderful. I love that she uses pureed fruits and veggies in her products (the Green Tea Skin Therapy gave me a new set of hands). If you are into soaps like shoes and purses, she’s the one to get at.

  4. Kalawentz’s Black and Bossie (with Tea Tree Oil) All Natural Hair & Scalp oil is my new favorite product. The company is based in Cincinnati and as far as I know unless you live in the city you have to buy their products on-line.

  5. NATURAZ HAIR CARE LINE!!!
    I found out about this hair line while I was grocery shopping last week, it was created by two female chemists who have a passion for natural hair and it’s needs. When I say that these products have no harmful chemical, parabens, sulfates or alcohol in them I mean it. I use it on my 4b/4c hair and it was a treat esp since I just combing out my three year old locs. After shampooing my hair felt like velvet and not dry at all.
    Anyone can buy it online but it is available in various super markets in the Philadelphia metro area and outside of Philly. I hope this line goes far because its AMAZING!!! Here is the link

    http://www.naturaz.com/

  6. Im at the point where I think all of these products are repetitive and too similar to try anything new. I’m sticking to the two products I have used for the last three years and staying away from the new ones. When its all said and done, I think the application and styling matter more to my hair’s outcome anyway.

    1. @4975 You make a very good point. After all, is there really anything new under the sun when it comes to the natural hair care product lines?

  7. @Curly C: Aubrey’s Organics isn’t what would be termed an “up-and-coming” brand. The company has been in establishment since the late 1960s. 🙂

  8. Well some that I love that weren’t mentioned above, are Darcy’s Botanicals, and Aubreys Organics

  9. Darcy’s Botanicals
    Curl Junkie (fantastic line)
    Crown Pride Naturals (an irish brand, excellent products and not expensive)
    Hairvéda
    SincerLy-Naturale (google her, she has some lovely products)
    Curl Harmony (UK)

  10. Urban Therapy makes a product called Twisted Sista Curl Activator that is what I have been searching for for a long time. It’s a product that you can used on DRY hair (key) to do a twist out. It is non-greasy and relatively thick (reducing shrinkage). Sold at Target for $4.99 (also important).

  11. No one’s mentioned Safi Hair Care (on Etsy by Alex from thegoodhairblog.com) I’ve only tried the Avocado Shea Butter (which I love) but other reviewers seems to love her other products as well.

  12. I haven’t tried Fleurtzy’s line yet, but the ingredients look really fab, and I have seen rave reviews.

    I live in JA, so I usually can’t be bothered dealing with international shipping when I can stir and concoct myself. Maybe one day….

    1. La Boutique de Fleurzty’s line is AMAZING!! The smell is strong for those with sensitive noses, but the conditioning properties of her line you can feel immediately and last for awhile. I was and twist my hair Sunday and leave it up until Saturday. Even with daily work-outs, the products keep my hair soft and conditioned. http://www.laboutiquedefleurzty.com/

  13. I love soul chic Shea butter. This young lady has been making this Shea butter concoction for years and everybody she sells it too loves it. She been natural for almost ten years and her hair is ridiculous…..so pretty.

  14. I just started using Amazing Botanicals. I did a search for natural hair on bigcartel.com and found them. I bought the almond oil and pumpkin pomade for my locs and I like it.

  15. Does anyone know why ‘natural hair ‘ product manufacturers choose to over price their products? I know i don’t have to buy them, but i do wonder

    1. I know what you mean Lola. I briefly looked into making my own products, and it turns out packaging is pretty expensive. Especially, if you try to use bottles that looks nice on the shelf and labels that don’t fade vs. cheap, temporary looking stuff. These small startups don’t sell a lot of units like big companies, so if they’re gonna turn any kind of profit they have to build the cost of materials into the price of each item. It’s tough all around.

      Even saying all that, my personal limit as a consumer is $3 per ounce. Maybe when I start balling, I’ll bump that up to $5, haha.

      1. lol!!!! Thanks a lot, that makes it easier to understand now.

        Let us know when your products are ready

        1. I just wanted to say (as a natural product vendor) it’s more expensive to buy quality ingredients w/ start-up funds. It’s cheaper to purchase in bulk or Vat’s rather than a few ounces or gallons. Large well-known companies can afford to sell Lotion with “shea butter”. Also, these larger companies probably only use a very small portion of raw ingredients (shea butter, coconut oil or other natural ingred’s) but the other 70 % could be sythetic fillers. You aren’t really getting a bargain.

  16. I love my conditioner from Bear Fruit Hair (www.bearfruithair.com/ ) and the owner is fantastic! You can even customize your own conditioner too!

    Darcy’s Botanicals (www.darcysbotanicals), I love her hair care products especially her deep conditioner, hair oil and coiling jelly. She has great customer service practices and she gives her customers free samples!

    1. I read this so quickly, I thought you wrote “breadfruit”. I was in SHOCK! Started wondering how did I miss breadfruit’s potential use in our hair. It’s such a yummy fruit in the Caribbean!

    1. My friend has tried HHJ, she liked it but recently swapped it for something else because it got a little to pricey for her after awhile. I heard mostly good reviews about it though.

      My unknown would be Ebony of Essence I like the hair butter

  17. Komaza Care is absolutely amazing! especially if you have thicker hair.. but they cater for all hair types
    their moisturiser saved my hair from the dry season that I thought was inevitable.

  18. Two people have already mentioned these, but I will cosign: Shea Moisture and Beautiful Curls. I get the Shea Moisture from Target and the Beautiful Curls from Whole Foods. They’re both amazing brands, and work wonders for my coarse hair texture.

  19. Beautiful Curls by Alaffia has become a staple of mine. Their Curl Activating Cream for the Curl Activating line for curly to kinky hair is awesome. I use it for dry twisting and it moisturizes, elongates, and detangles my hair while adding soft hold.

    1. I’ve been diluting dabs of the leave-in conditioner for curly to kinky hair from that same line by mixing it with equal parts vegetable glycerin and using it as a daily conditioning moisturizer on my plaits. I think it works beautifully, and I like the smell, too. It doesn’t take very much, so I anticipate that the bottle I currently have, which I just bought at the beginning of the month, will probably last me for most of the rest of the winter.

  20. Organikah. I love the body butters especially the mango martini. Naturel Lyfe Essentials has some fab (and affordable) whipped shea.

  21. Curl Harmony, a brand that we have over here in the UK. The products are very natural with lots of shea butter and oils, and the smell is gorgeous.

  22. Blackonyx77 on youtube who sells all kinds of hair products from sheabutter mixes to jewelry at http://www.blackonyxworld.com….. I am in love with her sheayogart. Then the very new BeautifulBrwnBabyDol, also on youtube, who sells an isoke oil and is in the process of making more.

    1. I’m glad you mentioned this company. I am totally in love with the bee hold curly butter and the luscious balanced cream moisturizer.

  23. There’s a girl on YouTube that sent me a jar of her product called BlairCare Curli Jelli. I tried it in my boo’s hair (first, haha) then tried it in mine. It has the consistency of gel but wasn’t sticky at all and still had quite a bit of hold. I commend her for getting people to try her products to give her feedback FIRST, before trying to sell it to everyone.

    1. I bought the BlairCare Curli Jelli at a natural hair show here in Houston. I really like it. It is one of my staples now.

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