Are More African American Women Self-Tanning?

“Keep that baby out of the sun!” It’s an all too common sentiment spoken to black mothers by well-meaning relatives. The thought is that brown-skinned babies should stay out of the sun so they retain the delicate pink, beige or caramel skin they were born with. But more African American women are eschewing that ‘conventional wisdom’ and embracing deeper, darker skin tones. And this is fascinating, considering that skin bleaching is a persistent problem and a huge industry in many black communities outside of America.

Essence Magazine recently posted a tutorial titled 3 Steps to Countour Tanning Like a Pro for black women in pursuit of a “cinnamon-y glow”. The tagline reads:

Looking to keep your summer glow through the fall? Everyone can’t extend their vacation and hop on a flight to St. Barts, but you can get that just-left-the-beach glow if you learn to master at-home spray tanning.

Essence.com
Essence.com

In a recent video YouTube guru Naptural85 also mentioned her use of self-tanner to preserve her beach glow and make her skin “more highlighted”. Hear her talk about it starting at 3:58.

This Spring we posted about black hair and beauty vlogger LaToya Chenelle who spoke about her tanning habit and got many incredulous and some ignorant responses.

spraytan

It could be argued that black women who tan are not so much going for darker skin as they are for a more bronzed/golden glow or increased depth of tone. But the reality is that the darkening of the skin is a part of that process.

Ladies what are your thoughts?

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28 Responses

  1. I self tan every summer and have been doing it for years…those that don’t agree with it…. too bad… thanks for the list Lindsay Chan

  2. I still love spray tanning for competitions, shoots or special
    Occasions. As a black women we have beautiful skin that can sometimes be 5 shades on one person. Spray tanning just helps to have an overall even complexion. When I spray tan I don’t even have to wear much makeup.

  3. Which brand do you use? I’ve tried one and had an issue with it “transferring” to my clothes, car seat, etc.

    1. I use a few different kinds but I mainly stick with Victoria’s Secret Luminous Body Bronzer. It gives an even color and also has a golden tint so it gives a nice shimmer and doesn’t transfer too much. If you really want to prevent transferring, I’d just use regular lotion, the fast absorbing cheaper kind, (Suave has a good formula for this) and add some foundation to it.

      1. Thank you so much. I’m brown skin and would love to darken my skin( tan). Definitely going to check it out.

  4. For all the black women looking to use self tanner/spray tan there is a company that makes solution that is best for olive to dark skin types it’s called Mystic tan it’s a full body spray tan most tanning salons have one! I work at Palm Beach Tan and we have one

  5. I have a lot of white friends and when we would go to the beach or go swimming I noticed that not one has a single scat or stretch mark on them and they told me that they have plenty of scars and stretch marks but when they fake tan it hides them. I tried to fake tan and I must say I LOVE it. Every scar, stretch mark, or dark spot is gone instantly. When people think tan, they think getting dark but for me and my other black friends I introduced it to, it’s like taking your makeup foundation and pouring it all over your body.

  6. I use self tanner mainly on my legs to help minimize the appearance of chicken skin/strawberry legs/dark pores etc. It helps tremendously and helps give a sheen, not so much of a glow, to my legs that always looks great it shorts, skirts and dresses.

  7. Looks like black people in black face…
    Jeez, I wear my shade without choices and options and while I don’t see myself as dark I’m constantly referred to as chocolate and dark by my husband. Nice to know some black folks have the option to be whichever shade is convenient and cute at the moment.

  8. Black women don’t tan….Tan is a light shade of brown, a darker beige if you will. We can get darker yes, but not tan. Stop with the Eurocentric bull. Just because others are doing something doesn’t mean were all should. And vice versa.

  9. The American Academy of Pediatricians recommends babies stay out the sun for the first 6 months.

    Those old black mothers were on to something.

    1. Please, in other countries that is not a factor. The un will be the friend of children under 6 months and they will be fine just like American babies would be.

      1. Actually in many African countries there’s a tradition where mother nurse their babies indoors for several months. The baby can only be seen by relatives. And the baby doesn’t go anywhere, niether does the mother. And then there’s a big “coming out party” and the baby literraly gets to go outside.
        It goes by names such as Botsetsi or Buzwele in some countries.

  10. Well a spray on tan beats bleach. I don’t see anything wrong with it. However as long as there is no self hatred/obsession involved then its whatever. It would be unhealthy to have lighter skin and obsess over trying to get darker just as it is the other way around.

  11. I am thankful that, as the only dark skinned person in my immediate family, I had a light-skinned mother who never ceased to tell me how beautiful dark skin was.

    I don’t tan for a glow. A glow isn’t enough for me. I tan to look like 85% dark chocolate. I think it’s great to see women of color embracing their skin to the point where they want to accentuate it. Whether it’s sun or self-tanner…I say whatever works.

  12. Hey BGLH. I just so happen to be a black girl and I use self tanner! I started using it because I am practically 3 shades of brown It was annoying to have a dark face, lighter chest and my legs didn’t know how to catch up!. I craved an even skin tone, especially in the summer when all my skin is exposed in their glory! Self tanning seemed like a safer route than baking in the sun’s uv rays. So now my chest and legs match closer to my face! I got that Viola Glow!
    I like it! I’m just experimenting with different bronzers/tanners in the drug store to see what works best. But so far it’s nice to be one golden, dark/deeper and richer brown shade. So yeah, I am embracing my deeper shades, and loving every minute of it!.

    1. same, this summer i had a very light chest and face.. my arms were the darkest part of my body and my legs were slightly lighter but they still tanned.. I actually tried putting a tanning oil when i went to the beach but I nearly got sunburnt ? should’ve thought of that. it’s more reliable, and it’s safer!

  13. Interesting really! because I heard that in Senegal there is this trend for some ladies to taint their bodies with henna. They apply henna all over their body, leave it on for some time and rinse. I saw a picture of a lady who had done that and I was amazed. She looked like a bronze statue.

      1. I saw it on facebook. It’s a new trend so I’m not sure you’ll find it on the internet. And Senegal like many other countries is plagued by the plague called skin bleaching, so I bet you This trend won’t pick up that fast.

  14. I’ve been tanning for years!!! Outside in the natural sunlight, of course!!! I initial started looking at self tanners, but never saw one dark enough (I am a solid brown shade) so I just sunbathing, especially wjen y husband and I went on vacation!!! But I hadn’t done that in the last few years, until this past summer. I began sunbathing on my rooftop (Lupita’s to blame) and jogging along the beach around high noon. As soon as I would get home I went straight to the mirror to check my “tan” lines… After hearing about the lady mentioned in the article, I was like ” we can do that now”??? I wasn’t aware that there were now self bronzing products being made in a deeper tone!!! A few days later while restocking my leave in, I found myself perusing the aisle that carries self tanner aty local Sally’s..
    Toy surprise they had a product call black bronzers meant specifically for women with deeper complexions, naturally!!!
    Though I perfer the sun(with sunscreen on my face, out of fear of sun damage) I live in an area where it has already said its final goodbye!!! And I really love the way my skin looks after prolonged sun exposure; the change in undertone, the deepening of the over tone, eveness, and yes even the fact that I am generally darker!!! But since I can no longer make it(“naturally”), gonna have to fake it!!!!
    SN: I’ve also been quite curious about that full body tumeric rub down Indian (India) women use(or formerly used) for weddings!!!

  15. I love the look of my sun kissed skin! I rocked a spray tan for a formal even I had this weekend with NO shame!

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