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Last month, we hit 700 Subscription Box members! It’s an incredible privilege to have our products in 700 homes (716, to be exact!) as part of a healthy skincare routine.
The subscription program is just over two years old, and here’s what we’ve learned along the way:
One of the biggest reasons we launched this program was that we were tired of the ‘one and done’ approach to sales—racing to get customers to buy our products and then ending things there.
Our vision was to build lasting partnerships with individuals and families, providing them with safe, effective, and incredible-smelling body care for life.
The number one reason people put their subscriptions on hold? They underestimate how long our products last and end up with a stockpile!
Remember, our butters contain zero fillers, making them incredibly long-lasting. One of our most popular subscription combinations is one 6 oz or two 2.5 oz butters per month—and honestly, that’s more than enough! (Unless you’re heavy-handed! In that case, try a subscription for one 12 oz per month.)
Some customers start a subscription and later cancel because they prefer the flexibility of ordering on their own schedule. But here’s what’s interesting—we’ve seen many come back after realizing they love the convenience and discounted pricing of the subscription program.
One of the coolest ways customers explore our butters is through our “Surprise Me” scent option. Each month, they receive a randomly selected scent, often discovering new favorites they wouldn’t have chosen otherwise. Many customers have even switched their subscription from “Surprise Me” to a specific scent they fell in love with through the program!
Many subscription programs are easy to sign up for but frustratingly difficult to cancel—sometimes by design.
For example, in 2022, Savage x Fenty was fined $1.2 million for defrauding customers by enrolling them in subscriptions without clear consent and making cancellations intentionally difficult.
At BGLH, we do things differently. Freedom and ease are at the heart of our subscription model. Customers can cancel at any time, on their own, directly from their BGLH dashboard. And despite this ease of cancellation, our subscription program continues to grow. That tells us one thing—we have a product that people truly love.
With tariffs looming and economic uncertainty ahead, it’s hard to predict how rising costs will affect everyday spending. Our subscription program provides a win-win solution—customers get the products they love at a locked-in, deeply discounted rate, while we gain dependable, predictable revenue to keep our small business thriving.
Thank you for helping us reach 700 subscriptions! Here’s to 700 more. 🥂
~Leila
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Want to stay stocked up on our products? Try our Subscription Box!
The Subscription Box
1. Can be paused, canceled or edited at any time
2. Is 40% off retail price
3. Allows for the purchase of individual 0.9 oz and 2.5 oz sizes
4. Is completely customizable. You choose what’s in it, or you can let us choose!
Here’s why you should consider a subscription. Sign up below or direct from any product page.
