If I have one goal for my business, one dream, it’s for BGLH Marketplace Whipped Cocoa Butter to replace Queen Helene as the ‘go to cocoa butter lotion’ for black folks. ????

Queen Helene holds the distinction, along with products like Blue Magic Grease and StaSofFro Spray, of being a black household staple. But when it comes to moisturizing folks have, well, strong opinions. Behold, the memes;

???????????? Okay, so a cursory review of Queen Helene’s ingredients list provides some insight. It is;

Aqua (Water/Eau), Paraffinum Liquidum (Mineral Oil/Huile Minerale), Stearic Acid, Glyceryl Stearate, Sodium Lauryl Sulfate, Propylene Glycol, Theobroma Cacao (Cocoa/Cacao) Seed Butter, Stearyl Alcohol, Disodium EDTA, Lanolin, Methylparaben, Benzyl Benzoate, Coumarin, Fragrance (Parfum), Yellow 5 (CI 19140), Yellow 6 (CI 15985), Red 40 (CI 16035), Red 33 (CI 17200).

The cocoa butter is in there, tucked in front of the stearyl alcohol and far, far behind the water and mineral oil.

What about our Whipped Cocoa Body Butter?

It contains four ingredients that are (in order of most to least): Raw Cocoa Butter, Coconut Oil, Almond Oil and Raw Shea Butter.

That’s it…

Here’s what our customers have to say about it;

“I love the whipped cocoa butter. It is high quality and makes applying cocoa butter easy. I was taught and always believed in the benefits of cocoa butter. Thank you for creating a whipped version!” — Jacqueline

“I have eczema and psoriasis and I’m very fair skinned so any discoloration is really noticeable. My skin drastically improved within a few weeks and continues to improve. Happy with my results from the butter, and it smells so good.” — Anne

“I tend to opt for unscented soap and moisturizers, but this is where I make an exception. The scent takes me back to my childhood in the 70’s. The era of “Black is beautiful.”” — Felicia

“Cocoa butter is the only thing I used to moisturize my face since I was a kid. The brand I used changed their formula on me and I’ve been looking for all natural cocoa butter that is easy to apply on my face. Then I discovered BGLH. I have been telling everybody about this company and you guys are right here in New York too which is a plus for me. You have a customer for life! I am very happy.” — Kenyatta

We’re gonna start a hashtag, like #thenewcocoabutterlotion. Because ashy skin everywhere deserves BGLH Marketplace Whipped Cocoa Body Butter. ✊????✊????✊????

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