Coconut oil is having a moment right now. People swear by it for everything from cooking to skincare and it is the only ingredient that is currently in every one of our butters. (However we are releasing our first coconut oil‐ free line this year for those who need more options!) But why is it so amazing?
Coconut oil has long been used in other parts of the world (particularly India) for its incredible health and beauty benefits. And in tropical climates where the trees grow, coconuts have long been an integral part of local cuisines.
So while the benefits of coconut oil might be fairly new to health and beauty enthusiasts in the US, its amazing benefits have been recognized for awhile.
But why is coconut oil so unique?
Coconut oil is one of nature’s most powerful skin emollients — the scientific term for a substance that softens and smooths. One of the main ways coconut oil does this is by helping skin hold onto water. This is why one of the most popular uses of our butters is on damp skin right after a shower. Check it out;
“This product is sooooo good. I freaking love it, it smells so good! I apply it straight out of the shower so my skin can absorb it. I’m moisturized all day and I smell amazing all day. I’ve had random people say I smell so good.” — BJ Fau on Mocha Latte Blended Butter
“I LOVE the whipped cocoa butter! In fact I order enough to share with my daughters and brother. It’s my go to body moisturizer. I love using it, especially after taking a nice warm shower. I put it on while the steam is still swirling in the bathroom. It melts like butta, feels amazing, and provides a terrific aromatherapy experience. LOVE IT!!” — Cynthia on Whipped Cocoa Butter
“I chose this one to use after my bath or shower. It’s soooo flipping good! I love my skin (not that I didn’t before) because everything that’s on me is now natural. WOO HOO!” — Ava Brown on Cocoa Shea Blended Butter
But coconut oil is also incredible for hair. It’s one of the few oils that actually penetrates the hair shaft, providing strengthening, softening and moisture from the inside out!
The Beauty Brains science blog explains it like this;
“…Coconut oil is effective at treating hair damage. That’s because it’s one of the relatively few oils that are able to penetrate deep into the hair. Coconut oil is special because it has the right combination of molecular size and shape (it’s small and has straight line structure that allows it to slip into hair) and the right chemical structure (it’s derived from lauric acid which has an affinity for protein.) So while most conditioning oils (like silicones and mineral oil) just sit on top of that hair, coconut oil is literally able to work from the inside… Researchers found that coconut oil reduces damage both as a pre‐wash and post grooming treatment.”
Our customers seem to agree!
“Excellent product. I use it in damp, clean hair and twist it for knots or braids and my hair always comes out feeling moisturized and bouncy without being too weighed down. You don’t have to use much for great results. I also use it as a body moisturizer after showering and it makes my skin so soft!” — Jasmine on Peppermint Whipped Shea Butter
“I ordered the whipped shea ( and cocoa butter) a few months ago. After trying out a few natural hair products nothing worked for my hair and dried it out. But when I received this shea butter my hair was moisturized really well. Actually, it is the only product that I have used that does not dry out my hair.” — Quinisha on Unscented Whipped Shea Butter
“The smell is divine and I have very itchy eczema this summer this is cooling and refreshing and melts into skin. I used it on wash day for my 4C hair and it made my twist out buttery soft and moisturized for days.” — Shafiqah on Vanilla Latte Blended Butter