First let me say that I am generally a huge fan of Tyra. But I was a bit surprised at this video from the YouTube channel for her new Type F website. It amazes me that in an age of so many amazing online natural hair resources, content like this is still produced. Blogger Cassidy of the Natural Selection wrote the following open letter to Type F. Check it out:
A friend sent me one of your recently launched videos by stylist JoAnn Robertson on how to style and care for natural hair. The first video I watched “How To Lay Your Afro Down” was pretty innocuous at first, but then the stylist-vlogger whipped out a paddle brush to “smooth” her hair and I cringed as I watched her brush the surface of her dry, kinky hair.
Because one of the most basic practices of quality natural hair care is that the detangling and smoothing of natural hair should be done with extreme care, using a specific type of tool (preferably a wide tooth comb or a specific type of brush), on well moisturized hair so as not to break and damage the hair.
Highly textured natural hair needs to be treated with with particular attention in an effort to minimize any potential damage. Unfortunately your videos preach the exact opposite. I know this because I just sat at watched many of them on both on your YouTube channel and your TypeF website. I sat in absolute shock as I watched your stylist put direct heat on her hair with a curling iron for a recommended “60-seconds”, use a fine-tooth comb to tease her hair to cover up a “noticeable part”, and completely ignore all fundamental mention of moisturizers, conditioners, and protecting the integrity of natural hair.
As a hair blogger and vlogger, I spend a lot of my personal time dedicated towards educating people about natural hair care, specifically QUALITY natural hair practices. Unfortunately your video series on “afro hair” ‑featuring a stylist who has obvious hair damage to begin with along her edges, which is likely caused by longterm wearing of weaves, braids, and wigs- is seriously misguided in providing quality education to a growing community. What is more is that your videos could actually be extremely detrimental to those attempting to learn about natural hair care because many of the practices demonstrated in them could cause serious, irreparable damage to the hair.
I strongly suggest you to pull the videos, educate yourselves about quality natural hair care, and re-shoot the series. There is a wonderfully wide world of high quality natural hair stylists, practiontioners, and manufacturers who could help you. I would personally be happy to connect and guide you to key individuals in the natural hair community who could assist you in creating a quality production.
Founder + Editor
If you want to encourage TypeF to REMOVE-RESHOOT-REPOST these natural hair videos copy and paste the below text to the TypeF Youtube Channel!
REMOVE your afro hair videos ‑RESHOOT the videos with quality content – REPOST the new vids and ensure that the #naturalhair community is as healthy as it can be!
Better yet— leave your own comment if you feel so inspired that lets TypeF that we deserve better content and know they can deliver!
Ladies, what are your thoughts on all this?
For more of Cassidy’s writings, check out her website Natural Selection.