The natural hair community is not unlike any other in that every few months, something big comes along. Arriving on the wings of a marketing frenzy, the ‘big thing’ makes the round on the blogs, the vlogs and in the forums. Sometimes the buzz dies, and it quietly retreats into history. Other times it stays with us, and attains the coveted status of being a go-to product. Here are 5 crazes that rocked our world… including some that still do 🙂
1. The Tangle Teezer
The Tangle Teezer was hailed as the solution to naturals’ detangling problems. With it’s cheap price (less than $10 at Sally’s) and easy handling it became a hit. It spawned countless YouTube videos showing naturals happily gliding the product through their strands. But the sensation was short-lived. Within a few months many women noticed nasty split ends and breaks, and the hype died down. While some naturals who didn’t experience breakage still use the products, countless others have moved on.
2. The Huetiful Hair Steamer
It seemed that every natural hair idol was talking about how amazing the Huetiful Hair Steamer was. The steamer, which claims to super charge deep conditioning, was the must-have product, with frenzied giveaways popping up all over the web and women shelling out more than $100 for one. In the end cost seemed to slow the steamer’s roll. While many naturals still swear by it, others feel they can achieve the same results with a good old heat cap from their local beauty supply store.
3. Miss Jessie’s Products
No natural hair brand causes as much discussion as Miss Jessie’s. While some women love its unabashed focus on defining curls, others feel that it is promoting something that’s fundamentally impossible for kinky-haired women. Still, Miss Jessie’s products continue to be “hair crack” for many naturals with hundreds of women in Chicago standing in line for up to 2 hours just to receive one full-sized item. How many brands can claim that?
4. Shea Moisture
When Target made the incredibly smart and savvy move of carrying brands that cater to highly textured women, it wasn’t long before naturals crowned Shea Moisture the leader of the pack. With low prices and a wide range of items, Shea Moisture became the go-to brand for naturals unmotivated to order products online. While some naturals claim the products don’t live up to their hype, the overwhelming majority sing their praises. Seems like we’ll be hearing a lot more about Shea Moisture in the future.
Isn’t it great when a craze is spurred by a product that is cheap and quickly accessible? When Curly Nikki began blogging about henna extensively, her gorgeous before and after pictures had people rushing to their local Indian grocer, or going online to buy the stuff. Most women abandoned the process after realizing how messy, and time-consuming it was. But those who stuck it out became henna enthusiasts. It is still consistently referenced as a top strengthening and conditioning treatment.
So, you see, natural hair crazes come and go. Some stick around and others don’t Just make sure that you don’t get too caught up! What would you add to my list? What would you take away? Were you involved in any of these crazes? Tell us your stories!