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The 'Melanin on Fleek' Movement is a New Take on 'Black Is Beautiful'

We’ve been seeing these “Melanin on Fleek” T-shirts popping up all over IG and we’re kind of feeling the message. It’s a modern twist on “Black is Beautiful” and we like it. We like it a lot.

Screen Shot 2015-08-07 at 11.08.27 AM

According to creator, Evertt X Blake, the brand endeavors to  “promote original and collaboration pieces that exemplify black excellence using the very tools the media applies in its efforts to degrade, demean, and dilute said excellence. Using various social media outlets, we ask our customers to help with our efforts to promote positivity and give back to the community.”

Melanin on Fleek Shirts
Image Credit: http://www.aclotheslook.me/2015/04/melanin-on-fleek-giveblack.html

As part of their #giveblack project, for every 20th purchase, Evertt X Blake donates a shirt to the homeless.

Melanin on Fleek-2
Image Credit: https://instagram.com/p/5DaSv9BN21/?taken-by=everettxblake
Melanin-on-fleek-T-shirts
Image Credit: https://instagram.com/angeliquereneee/
Melanin-on-fleek-shirt
Image Credit: https://instagram.com/crankdattaytay/

 

Image Credit: https://instagram.com/p/3WusIMBN3a/?taken-by=everettxblake
Image Credit: https://instagram.com/p/3WusIMBN3a/?taken-by=everettxblake

Would you rock a Melanin on Fleek T? Let us know in the comments section!

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Picture of Lisa Jean Francois

Lisa Jean Francois

I'm a Lipstick-obsessed Journalist and Fashion Blogger. You can find me over on my blog or youtube channel swatching lippies and strutting around in 5-inch heels. I'm a also a brand coach, specializing in video marketing and digital brand development. Find me @lisaalamode.
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14 Responses

  1. Same Petrina. Did you ever receive your order. I placed an order 2 months ago and sent to emails and I haven’t received a response.

    Reply

  2. Hello, I am inquiring about my purchase made on March the 4th. It was a debit card purchase straight to Everett Blake C. For $47.99 I haven’t received any information about my order and 3 weeks later no delivery. Please let me know. My email is macauley.Sandra gmail.com

    Reply

  3. I think this is something really awesome for young black teens and college age young adults, especially now that black women seem to be an easy target for everyone. I wish there was something like this when I was growing up. Anyway, love it!

    Reply

  5. I hate that fleek word but I am grateful for my Melanin I would only get it if they changed that fleek word to something else

    Reply

  13. I would definitely rock one of these T-Shirts. I love the message, it’s almost like a form of rebellion and power!

    Reply

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