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34 Black-Owned Companies Making Inroads in the Cosmetics Industry

• Jan 22, 2016

Cosmetics companies have long had a habit of excluding black women from their agenda. We’re often an afterthought, and that ain’t cool. Now, there are exceptions to this rule: Fashion Fair, Lancome, and Mac Cosmetics, to name a few. But now, more than ever, it’s important that we pay attention to the Black-owned cosmetics companies that are giving these bigger brands a run for their money.

Coloured Raine Cosmetics


Known for fabulous matte liquid lipsticks with shades that fit every skin tone, Coloured Raine was founded in 2013 by Loraine (Raine) D. who “decided to create an edgy cosmetic line that breaks all barriers within the cosmetic world.” If you’d like to see how some of her lipsticks look on deeper skin tones check out my review here or watch these videos:

Laws of Nature Cosmetics

Founded by Jasmine Rose who writes that,“Laws of Nature Cosmetics is a organic and natural mineral cosmetics line for women of color.”

Skin Mind Body Essentials

plain jane beauty

Since 2002 Lake Louise has been the Chief Eco-Beauty Officer (CEO) of Skin, Mind, Body Essentials, a beauty and wellness products company whose brands include: Lotus Moon®, DetoxRx®, Plain Jane Beauty® ( a line that boasts safe, natural and organic ingredients that encompass all shades and skin tones) and SON®

Vera Moore Cosmetics

According to her website, “Vera was contracted on national television as one of the first black actresses on the soap opera “Another World” NBC where she portrayed “Linda Metcalf” for ten years. She immediately realized the void in the market for quality products for women of color, specifically a natural looking foundation that didn’t rub off on your clothes. This gave birth to Vera Moore Cosmetics.”

Polish Her Pretty


Created by Melodye Canady in 2015. “a world with so much chaos, it has become easy to not feel so good about ourselves. With Glow by Melodye you will feel sexy again. You can Glow again. My glaze sticks are just the boost you need to remind you how accomplished and sexy you are. Let Glow remind you that you can do anything. I believe in you.”

Gold Label Cosmetics

Founded in 2012 by makeup artist, Kristen Elise Brown, Gold Label Cosmetics seeks to to encourage women to proclaim their beauty everywhere they go.”

Sasha Cosmetics

Sacha Cosmetics is manufactured in Trinidad and Tobago, where curators work “tirelessly to successfully develop products that are flash-friendly on diverse skin tones.”

The LipBar

Founded in 2011 by Detroit native Melissa Butler, Lip Bar was designed as “ a company that would introduce women of all shades to experience a lip color that was not only bold in its shade, but also healthy in its intake.”
Juvia’s Place
You can read more about the company and owner, Chichi Eburu, by clicking HERE. Check out these videos for more:

Danessa Myricks Beauty

Founded by Danessa Myricks, “who’s eye for photography has encapsulated her ideals of beauty. Inspired initially by the inner sphere of the beauty business, Danessa’s career hit the ground running at the corporate level, where she discovered her true passions aligned the trajectory towards artistry.”
Iviviiv Cosmetics

Baabs Beauty


B.A.A.B.S. products are a hypoallergenic and cruelty-free professional grade cosmetic line. Our products  give great color pay off and long lasting staying power by providing highly pigmented makeup made from high quality ingredients. B.A.A.B.S. is dedicated to catering to each individual’s make up needs.  We offer make up services for all of your special occasions; as well as a full cosmetics and skin care line for even the most sensitive skin.”

Lolade Cosmetics




IYMB stands for I make you beautiful and was founded by artist and educator Danessa Myricks.

Ginger + Liz


Vegan and non-toxic nail laquer brand found in Ulta Stores and salons around the country.

AJ Crimson

aj crimson

AJ Crimson was founded by AJ Crimson of course. A makeup artist who’s worked with Missy Elliot, Brandy and more debuted a brand that fits the wide range of shades among women of color.

MDM Flow


Founded by a Chemistry Grad, Florence Adepoju this handmade (Yes, Adepoju makes these cosmetics herself) cruelty-free lipstick brand can be found online and in Topshop.

Beauty Bakerie


Beauty Bakerie was founded by entrepreneur and breast cancer survivor, Cashmere Nicole. Right now they have a line of cruelty-free, smudgeproof, waterproof lipwhips that are selling out. Keeping in line with the “bakery” theme is their brownie brow products. Find their products online.

SHEEQ Cosmetics

sheeq cosmetics

This luxury skin care brand was founded by Jamaican born Beauty Expert, Melissa Hibbért’. The line features everything from foundation, lipstick and mascara to brushes and a complete skincare system.

Bernadette Thompson

bernadette thompson nail

This sleek yet practical nail care line was created by and named after nail care professional, Bernadette Thompson. Thompson has worked with such celebrity clients as Beyonce, Rihanna, Whitney Houston, Tyra Banks, Aaliyah, Missy Elliot, Janelle Monae and many more.

Dalynn Cosmetics


Dalynn Cosmetics was founded by Danielle Dalynn. The brand prides itself on being a customizable cosmetics line at an affordable price.



This cruelty-free, paraben-free, petroleum and vegan lip color line was created by Howard grad, Stephanie Bennett who packages and makes the products by hand herself.

Polish My Life

polish my life

The Polish My Life nail color line was founded by Shaneka McDonald in 2013 after she searched for the perfect coral/orange nail color. McDonald ended up mixing her own nail color and thus Polish My Life was born.

Lip Addyct


The bold lip gloss brand Lip Addyct was founded by Memphis-based Adrienne Owens in November of 2011 from her love of glosses.

Polish & Co


This nail polish line was crafted by veteran nail professional, Theresa Williamson. Williamson who had been a licensed manicurist for 22 years set out to create Polish & Co, a non-toxic, carcinogen-free polish line.


revel cosmetics

Celebrity stylist and owner of Kontrol Mag, Julian Lark developed the Revel cosmetics brand as his answer to the need for versatile quality cosmetics.


spectrum cosmetics

The Spectrum brand was created by Amber Rose (not to be confused with the model/actress), a mother of an autistic child in efforts to give back to families affected by autism. Out of every purchase 30% is donated to Autism Research and Education. The brand successfully raised $17,000 in the last 5 years for the cause.

Komplexx Blends

komplexx blends

This brand was founded by makeup artist, Karian Newby-Durham in Detroit, MI as a response to cosmetic brands which failed to provide adequate colors for those of all skin tones. This company also donates a portion of their proceeds to the Parkinson’s Foundation in honor of Karian’s grandmother.


vault cosmetics

The brand Vault was created by Zimbabwean entrepreneur Jackie Mgido in response to the make-up challenges she faced as a woman in Sub-Saharan Africa.

Beauty Brownie


Beauty Brownie was created by two sisters from Brooklyn, NY as a means to encourage women with “darker skin tones to love the skin they’re in and not conform to beauty standards that leave them out of the equation.”

Pink Stiletto Cosmetics

Pink stiletto cosmetics

This Pennsylvania-based company was founded by professional makeup artist Crystal Warren in 2010 as a means to provide a high performance makeup with more natural and organic based ingredients. Pink Stiletto cosmetics prides itself on being a 95% natural and organic product line.

Jay Jill Cosmetics


Jill St. Williams created Jay Jill cosmetics with women of color in mind. This line has everything from contour palettes and foundation to a brow bar line and brush sets. Currently only available online and through national conventions.



Ka’Oir is a vegan, gluten-free, cruelty-free, paraben-free cosmetic line that developed by model, Keyshia Dior.

Have you shopped any of these brands? If so, share your thoughts below!


About Lisa Jean Francois

I'm a Lipstick-obsessed Journalist and Fashion Blogger. You can find me over on my blog or youtube channel swatching lippies and strutting around in 5-inch heels. I'm a also a brand coach, specializing in video marketing and digital brand development. Find me @lisaalamode.

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50 Comments on "34 Black-Owned Companies Making Inroads in the Cosmetics Industry"

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More articles like this please!


Wheres the link for the review of coloured raine? i want to buy one of their lippies im just afraid any neutral toned pink/mauve will look ashy/horrible on me since they dont do returns. Hell even Jeffree star takes returns.

Afro Hair Solutions

I like the look of Coloured Raine and Sasha Cosmetics — they look really pigmented.

Jay St Williams

Glam up with Jay-Jill Cosmetics ..Highly pigmented and affordable

Lisa Wynter

Hey, i just updated the link. Sorry about that!


I wish some of these weren’t so expensive. I want to buy and support but 17 bucks for a lip color is too rich for my blood. 🙁

Jay St Williams

Hi its Jay-Jill Cosmetics chk out my lipsticks I’m sure theres something to fit your

Anna Nicole

Hello. Just have to let you know about my brand. Nicolet Beauty. Click on this link to check us out! Lipsticks are $12.99. Cruelty free. Handmade in Los Angeles.

Jay St Williams

Hi Lisa email Jay-Jill at …Thank you

Elle P.

I heard of some of the brands. Ginger +Liz ismy favorite! Vegan and under ten bucks!

Elle P.

Correction to my first comment: Ginger +Liz is under $20


Thank you.…Thank you.….Thank you

Lily Seymour

Great post!

Jay St Williams

Yes it is…I’m still in shock my business is listed #JayJill


I’m so excited about this article. I would 100 percent support black make up products. I will be checking out each website.

Estella Cohen

me too!!!

Jay St Williams

Thank you from Jay-Jill Cosmetics #Glamup

This isn’t exactly about this article but I have some information to share I was told about Fashion Fair. This is just about the only cosmetic company my mom and I will buy foundations and powders from. My mom is much fairer than I am but we both have yellow undertones and have a hard time finding colors we can wear without mixing, plus my skin is sensitve. We aren’t every day makeup wearers so it lasts us awhile. Anyhoo, they stopped selling FF where my mom lives so while she was visiting I took her to the mall where… Read more »

Maybe John H. Johnson’s daughter, Linda, needs to hear this. I’m hoping it stays black-owned and somebody else outside of the black community doesn’t come in and buy it.


LUV Mineral Cosmetics is also a black owned color cosmetics company. The products are natural, organic, gluten-free, cruelty-free and many are vegan. The company is one of the only that direct sells and offers other women the opportunity to have their own business in a company devoted to black women. Sold in US and UK but ships worldwide.

Jessika Gay

Y’all forgot one: Magnoila Makeup. 🙂


Check out a black owned online retail store for Cosmetics, Hair & Body Products for the whole family!


Great list! I recently started koyVoca, a cosmetics company dedicated to deeper complexions. I have created a variety of products from contour sticks to numerous foundations that suit brown skin well. Here’s the website:

Be Flawsome Independent Beauty
Be Flawsome Independent Beauty

Tyra Banks launched a cosmetic line TYRA Beauty.


[…] Source: […]


[…] to support. Not when there are so many black-owned cosmetics companies to support instead (Click HERE for a list of black-owned cosmetics […]

Amenta's Key

I’ve shopped Pink Stiletto Cosmetics and am in love! The lip whips are the best! Customer Service is Awesome! Can’t wait to try more companies on this list.

Shurquanda Hayes Bryant
Shurquanda Hayes Bryant

Check me out ladies at I launched my liquid lip gloss in June. Thanks.

Melissa Padilla
Guest soon to lunch its private label geared towards women of color.

Limi Seneca

Thank you for this list. I know I can trust a blogger like you about the black beauty products.

Chevia Small

Hi everybody, have you guys heard about TAJJ Cosmetics? This is an amazing company also. Just ordered The Corn Concealer from their company. For years I have suffered from corn on my toes and didn’t know there was a company that provided cover for my corns. You should add them to your list.

Keysha Selders

Check me out ladies. I just launched the first phase to my makeup line, BeautyMARKED! Cosmetics. BeautyMARKED! Cosmetics is an edgy line that brings you products from bold matte lipsticks, long lasting liquid matte lipsticks, highly pigmented lipglosses & super creamy lipliners. All of my products are paraben free, hypoallergenic, excellent quality, long lasting, never drying & never tested on animals! If you are a lover of a fierce lippie, check me out! “Come get MARKED by Beauty” @

Here are some other B.O.M.B: Nail Polishes -Pear Nova -O So Dollish (relauncging) -Bernadette Thompson -Lenora Nail Colors -WAH London (UK based) -Adore Her Nails -1143 Nails -Polished Nail Colors -Breukelen Polish -Vane Polish (International) -Princess M Nail polish -G-Merc Lacquer (relaunching) -25th & June -Joveeco -Risque -Bridgette Lacquer -K2 Nail Paint -Nasty Nails LLC -Superstar Nails -Lisa Lacquer -Ooo Polish -Poilseed Colors Llc -Get Your Nails D.I.D Makeup -B’elegant Cosmetics -The Lip Bar (as seen on Shark Tank) -XXIOMORA Cosmetics -Ajani Cosmetics -Kami Cosmetics -Ordained Beauty -Bovanti Cosmetics -JD Glow Cosmetics -Rossimodo Cosmetics -Shawni Kayy -Lip Fetish -Iman And… Read more »
Lenora B.

Thank you so much DJ! We appreciate you sharing with the world that we are here offering quality nail polishes. Keep spreading the word. Thanks again, Lenora


[…] 34 Black Owned Companies in the Cosmetics Industry, Black Girl Long Hair […]

Chevia Small

I just heard about this company a few weeks ago and ordered their Corn concealer. Ladies, this product changed my life. They are a black owned company. You should definitely add them to your list. I will be checking out their other products soon and tell you all about it. But for the foot cover for my corns, I can definitely tell you that I am FOREVER sold.

Cherubiel Cherub
I going to start supporting black owned hair products..and I want to support black owned makeup but it looks like that won’t happen because the makeup is ridiculously expensive,every last one I came across was or don’t necessarily have a full line of makeup. 20$ for lipsticks? IDK maybe I’m used to buying super cheap makeup under 10$ or 5$ even as little as a 1$ from dollar tree. I rather have a lot more product than spend alot for the product. Black owned hair products are a bit too pricey as well but I can deal with 10–13$ products,I… Read more »

Non-black owned companies have the capital and resources to scale much faster and, as a result, they can sell more cheaply. The racism of last century affects your buying decisions today.

Consider buying a even one or two cosmetics from a black-owned company. If you don’t, and no one else does, it will be even harder for black-owned businesses to catch up.

I feel the same way about some natural hair products. But I figured out a system. I have one or two brands that do an AMAAAAAIIIZZIZING JOB with my hair.. but i can’t afford to restock every two weeks. So I save up my coins and buy in bulk on black friday/cyber monday. Though I have to use a large amount of conditioner to detangle with, (amazing that i haven’t found a black business that even offers large bottles of affordable conditioners) i just sub it with a cheap conditioner at walmart, and alternate it with the more expensive conditioner.… Read more »
Cherubiel Cherub

I don’t Know what happen to my comment on my opinion about the black owned makeup products being really expensive but I found Iman and Shea moisture makeup line reasonable for me to buy. I’m still going to stick with really cheap makeup regardless of who owns it. if anyone knows any other black owned makeup that’s under 15$ I would like to know…so far I got two.

Cherubiel Cherub

Where are my comments? Am I not aloud to share my opinion? this is the first time on this site my comments not being showed. there was no negativity or profanity.


We’re a small team and we moderate everyone’s comments. We have to approve hundreds of comments every day. If your comment is not showing it’s because we haven’ t gotten to it yet. It’s not personal.

Cherubiel Cherub

oh okay, sorry about that. I didn’t know. I use to seeing comments post after I write them.


[…] makeup brands. I found this awesome article on Black Girl Long Hair that listed 34 brands (read HERE) and ordered a few items so I could take the challenge. I created a colorful fall makeup look using […]


Alot of these are private labels vey disappointing

Black Girl With Long Hair

Which ones? I’m honestly asking so we can verify and update the list.

Tammi Sanders

Most of them are..I spot them too. Very disappointing I would say, especially when we have to put so much out to be amongst the very best.


I noticed that some if these are private labels very disappointing. I know small business had to start somewhere. Wish they would have done custom manufacturing if they were going to go tdown that road


I absolutely LOVE Coloured Raine. The best liquid lipsticks I’ve ever tried.


Hi Guys! Check out this database listing of black owned hair product companies that cater to natural hair.

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