We’ve been seeing these “Melanin on Fleek” T‑shirts popping up all over IG and we’re kind of feeling the message. It’s a modern twist on “Black is Beautiful” and we like it. We like it a lot.
According to creator, Evertt X Blake, the brand endeavors to “promote original and collaboration pieces that exemplify black excellence using the very tools the media applies in its efforts to degrade, demean, and dilute said excellence. Using various social media outlets, we ask our customers to help with our efforts to promote positivity and give back to the community.”
As part of their #giveblack project, for every 20th purchase, Evertt X Blake donates a shirt to the homeless.
Would you rock a Melanin on Fleek T? Let us know in the comments section!