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The ‘Melanin on Fleek’ Movement is a New Take on ‘Black Is Beautiful’

Avatar • Aug 7, 2015

We’ve been seeing these “Melanin on Fleek” T‑shirts popping up all over IG and we’re kind of feeling the message. It’s a modern twist on “Black is Beautiful” and we like it. We like it a lot.

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According to creator, Evertt X Blake, the brand endeavors to  “promote original and collaboration pieces that exemplify black excellence using the very tools the media applies in its efforts to degrade, demean, and dilute said excellence. Using various social media outlets, we ask our customers to help with our efforts to promote positivity and give back to the community.”

As part of their #giveblack project, for every 20th purchase, Evertt X Blake donates a shirt to the homeless.

 

Would you rock a Melanin on Fleek T? Let us know in the comments section!

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About Lisa Jean Francois

I'm a Lipstick-obsessed Journalist and Fashion Blogger. You can find me over on my blog or youtube channel swatching lippies and strutting around in 5-inch heels. I'm a also a brand coach, specializing in video marketing and digital brand development. Find me @lisaalamode.

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Trueblue
Trueblue
5 years ago

Never liked the word ‘fleek’, but I always love pro black anything.

Isabelle
Isabelle
5 years ago

I don’t live in the USA. Where can I get one please?

Leah
Leah
5 years ago

I hate that fleek word but I am grateful for my Melanin I would only get it if they changed that fleek word to something else

nappy4sure
nappy4sure
5 years ago

agree

roo08
roo08
5 years ago

I think this is something really awesome for young black teens and college age young adults, especially now that black women seem to be an easy target for everyone. I wish there was something like this when I was growing up. Anyway, love it!

petrina
petrina
4 years ago

Hello, I am inquiring about my purchase made on March the 4th. It was a debit card purchase straight to Everett Blake C. For $47.99 I haven’t received any information about my order and 3 weeks later no delivery. Please let me know. My email is macauley.Sandra gmail.com

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[…] the black beauty movement of the 1960’s to the “Melanin on Fleek” movement of today, black women have had to fight for themselves and embrace the parts of them […]

Stephanie
Stephanie
4 years ago

Same Petrina. Did you ever receive your order. I placed an order 2 months ago and sent to emails and I haven’t received a response.

shelly7rox
shelly7rox
5 years ago

cool! I would definitely buy one ?

Alexis Foster
Alexis Foster
5 years ago

I would definitely rock one of these T‑Shirts. I love the message, it’s almost like a form of rebellion and power!

Elle P.
Elle P.
5 years ago

These are cool! I would rock one..

Guest
Guest
5 years ago

It’s a cute idea, but not really my cup of tea.

DAD
DAD
5 years ago

Yas bitch yaaas I would rock this T!

Sabrina black
Sabrina black
5 years ago

And wear a smile on your face.

Jo
Jo
5 years ago

I would definitely rock this!

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