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Serena Williams Invests in Company Aimed to Compete with Korean Beauty Supply Stores

Avatar • Jun 20, 2015

mayvenn screenshot

 

Market research conducted by Mintel estimates 6 out of 10 black women wear a weave or wig. This translates to big bucks as the hair industry is one that earns over a billion dollars annually in the United States. This is an industry in which 85% of its consumers are black women. Diishan Imira, owner of Mayvenn broke down the supply chain within the hair industry:

Basically, women in India sell their hair to buyers from China, who treat and package it, then sell it to primarily Korean distributors.

Those distributors sell to Korean-owned beauty supply shops in the U.S., who then sell it to primarily African American women.”

As you can see most of the money funnels itself into non-black owned beauty supply stores, where women can buy everything from wigs to braiding hair and bundles. Black women are typically not the profiteers in the commercial hair game.

95 percent of African-American hair stylists can’t afford to keep the inventory on hand because of how expensive the natural hair is and the low amount of cash they have on hand to spend on it,” states Diishan Imira, owner of Mayvenn.

Mayvenn is a company seeking to put financial control back into the hands of the stylists by allowing them to sell hair without keeping on-site back stock and inventory. Consumers can purchase hair through their stylist and receive the hair within 2–3 days. The added bonus? A 30 day return window. (That’s something most Beauty Supply Stores don’t offer). The company has so far raised over $13 million dollars in funding and has investors such as Serena Williams backing them up.

What do you think of a service like Mayvenn? Beneficial for putting money back into the hands of the black community or just an added middle man?

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SheridaDaily
5 years ago

I don’t wear weaves or wigs but I’d definitely be willing to back this! Reminds of of SupportASister by Toni Daley!

*Throws money at screen*

Phoxxie
Phoxxie
5 years ago

I don’t wear weaves so I don’t know. If it puts money into black pockets i’m all for it.

StraightShooter
StraightShooter
5 years ago

I think it’s great, hopefully this is this will be the first step toward more Black ownership in the hair industry.

Guest
Guest
5 years ago

Yesssssss!!!! This is great news. I hope this company takes and cut out those Korean beauty supply stores for good.

Cosita
Cosita
5 years ago

I actually have two black owned bss in my city. There is another one where my family lives too. Honestly I don’t shop at them much because I don’t wear weave or braids and they don’t carry many natural hair products. I struggle to find something to buy.

ama
ama
5 years ago

I would support them even though I dont wear weaves or wigs like that. Good business decision Serena. I did try the ones that are supposed to look 4c and was not impressed.

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