It’s 2015 and Mattel has finally stepped up their doll game. A new range of dolls were debuted under Barbie’s new Fashionista line. The dolls will feature 8 different skin tones, over 14 different facial structures, 18 eye colors and 23 different hair colors. The reasoning behind the switch up is in effort by Mattel to “represent the world girls see around them” and strives in the “continued evolution of the Barbie brand”.
And as if these majorly awesome changes weren’t enough, the also changed… Barbie’s feet!
That’s right! Barbie can now rock flats and tennis shoes just like many other girls around the world. We think this is a step (no pun intended) in the right direction. This is very important as the self esteem of girls are easily influenced at a young age. By creating a line that celebrates diversity in skin tones and facial features, the brand is doing a great service to young girls everywhere by no longer upholding one rigid standard of beauty.
We hope that Barbie will also consider dolls of different body types, and incorporating some different hair textures. As great as this is, the dolls are all still thin with long (mostly) straight hair.
What do you think of Barbie’s new look(s)? Is there anything else you’d like to see the brand do?