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Barbie Releases a New Line of Dolls with Wider Variety of Skin Tones and Facial Structures

Avatar • Jun 11, 2015

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It’s 2015 and Mattel has finally stepped up their doll game. A new range of dolls were debuted under Barbie’s new Fashionista line. The dolls will feature 8 different skin tones, over 14 different facial structures, 18 eye colors and 23 different hair colors. The reasoning behind the switch up is in effort by Mattel to “represent the world girls see around them” and strives in the “continued evolution of the Barbie brand”.

And as if these majorly awesome changes weren’t enough, the also changed… Barbie’s feet!

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That’s right! Barbie can now rock flats and tennis shoes just like many other girls around the world. We think this is a step (no pun intended) in the right direction. This is very important as the self esteem of girls are easily influenced at a young age. By creating a line that celebrates diversity in skin tones and facial features, the brand is doing a great service to young girls everywhere by no longer upholding one rigid standard of beauty.

We hope that Barbie will also consider dolls of different body types, and incorporating some different hair textures. As great as this is, the dolls are all still thin with long (mostly) straight hair.

What do you think of Barbie’s new look(s)? Is there anything else you’d like to see the brand do?

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Tabatha
Tabatha
5 years ago

I’m glad that Mattel is showing an effort to have diversity with their dolls. It’s important that all the spectrum of colors are represented not only for little black girls, but for all ethnic backgrounds and skin colors; as well as face shape. I’m happy that Barbie can be in flats. Lol Barbies feet can get a break.

Latoya Brathwaite
Latoya Brathwaite
5 years ago
Reply to  Tabatha

Next, they need to make some of the black ones with bigger noses and fuller lips, and make some of the Barbies… all complexions, chubby, some with bigger butts/hips, bigger breasts, bigger waits.… 🙂

cryssi
cryssi
5 years ago

The darker complexioned doll looks like Kenya Moore, am I the only one who sees it?

Linka
Linka
5 years ago

Im not sure if Mattel is doing this because they believe in this or doing this because they are looking to cash in on it.

R Says
R Says
5 years ago

Too little, too late. When competitors started taking a big chunk out of their profits, they finally saw the need to include “other” shades.

I’ll stick with the black-owned companies who didn’t take over 50 years to accurately reflect their customer base.

Kita Williams
Kita Williams
5 years ago

Maybe I’m just skeptical about the timing but Barbie is an empire. Here comes Angelica Sweeting with the Angelica doll that represents the colored girls now all of a sudden Barbie wants to present a more diverse line of dolls… I mean kudos I’m just skeptical at the timing especially when the Angelica doll seems a lot more fun! I’m 26 and I want one just to do her hair lol

Seddie
Seddie
5 years ago

All the way in 2015? Not even in the 90s at least? No! Buy and support black doll makers that are springing up due to the exclusion of brown skin dolls in the market.

PETTYNEXTDOOR
PETTYNEXTDOOR
5 years ago

WHERE THE NATURAL HAIR AT DOE

kaye
kaye
5 years ago

good for them but they still have work to do — only one is included with curly hair…?? haha ‑_-

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