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Does “Texture Discrimination” Affect the Success of Naturals on YouTube and Social Media?

Avatar • May 11, 2014

kinkyvscurly

NOTE: Though the word “texture” is actually a term that describes strand thickness (i.e., fine vs. medium vs. thick), it is sometimes loosely used in place of hair “type” (i.e., curly vs. kinky vs. coily).

Several days ago, a video by Jouelzy entitled “So Over the Natural Hair Community & Texture Discrimination” popped up on my subscription feed. Intrigued by the title, I watched her video, which actually raised some good points. To super summarize, she discusses how kinky-haired naturals have much less support from hair companies and fewer clicks/views/shares than curly-haired naturals. You can check out her video below:

Klassy Kinks, another 4C natural on YouTube, recently did a response video, which was also interesting. To summarize her video, she speaks more on the reality that kinky-haired naturals have less support and views because those with the same texture tend to follow more curly-haired naturals. You can check out her response video here:

Not too long ago, I did a BGLH post on 10 Kinky-Haired Naturals You Should Check Out on YouTube.” I, in part, did this post because 4B/4C’s tend to have a hard time finding “watchable” naturals with our hair type. (Remember the word “watchable”; I will come back to that soon.) Many of the ladies I posted – and there are so many more – have few views, few shares, and less than 10,000 subscribers. Alternatively, if you look at curly- or coily-haired naturals like Naptural85 (433,000+), SunKissAlba (366,000+), MahoganyCurls (216,000+), or TarenGuy (204,000+), their subscribers are well over 200,000 and their views are through the roof. Few kinky-haired naturals, probably as much as I can count on one hand, hit 100,000 or more subscribers, and this includes AfricanExport (145,000+) and maybe Nikkimae2003 (151,000+). Why is this, and does it have to do with texture discrimination?

In my honest opinion, I believe both Jouelzy and Klassy Kinks have very valid points on why fewer kinky-haired naturals get product sponsorship, views and shares compared to their coily- or curly-haired counterparts. In terms of views and shares, I also think another factor (a smaller but still relevant one) is the “watchability” of kinky-haired naturals that I mentioned earlier.

Let’s talk more about what makes some kinky-haired naturals less “watchable” (other than the obvious texture discrimination). Well.… presence, personality, video quality, and hair length also factor into whether a YouTuber is watchable. (Yes, I believe there is also a bit of hair length discrimination when it comes to naturals.) If you do a YouTube search on “4B” or “4C” natural hair, plenty of individuals pop up, but few are ones to which I (and probably other naturals) would actually subscribe. Let’s be real; how many kinky-haired YouTubers have the “whole package” of an engaging presence, a good personality, AND great video quality. (Add in super long hair, if you want, but that characteristic is not a requirement in my search for naturals.) Now compare that number to those of curly-haired naturals. The latter is overwhelming. That “whole package” generally does matter when it comes to whether some individuals subscribe to a natural.

So what does this all mean for kinky-haired YouTubers? Yes, I definitely believe that there is texture discrimination; it is very real. Also, yes, kinky-haired naturals do need to support more of our own. However, I am not going to subscribe to someone just because she has kinky hair (or curly hair OR natural hair, for that matter). If the sound quality is poor, the video quality is sub-par, her presence is boring, and/or her personality is bland, I’ll pass. Last but not least, I’m more inclined to subscribe to naturals with great hair style tutorials and/or interesting hair care advice; if they lack those two, I am not as intrigued.

As for other social media (Instagram, Facebook, etc.), I’ll let you all chime in on that one.

Ladies, is texture discrimination apparent on YouTube and other social media? What are your thoughts?

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About Chinwe

Healthy hair care tips and more! http://www.healthyhairbody.com

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Toni
Toni
6 years ago

The only person that I subscribed to is Naptural85. I also used to visit longhairdontcare2011 (R.I.P) on occasion. But mostly I go to Naptural85. Stumbling across their channels was accidental, but they were engaging and I could see myself and my possibilities in them.

Nappy 4C Rocks
Nappy 4C Rocks
6 years ago

Let’s be real; how many kinky-haired YouTubers have the “whole package” of an engaging presence, a good personality, AND great video quality”.…..I am so ready to read the comments for this post.

anon
anon
6 years ago
Reply to  Nappy 4C Rocks

AkushikaGoneNatural

D
D
6 years ago

Another problem, for me at least, is finding long term kinky haired transitioners on Youtube.
Also, I watch hair style tutorials if I like the result, but I try to stick in the type 4 range so that the result might be similar for me. What matters the most is the technique and whether I can mimic the style with what I already have lying about the house

Alisa
Alisa
6 years ago

While I’m subscribed to quite a few natural hair channels on YouTube, I primarily watch videos from those whose hair texture is similar to mine, like My Natural Sistas, NaturalMe4C,NikkiMae2003, and Jouelzy. I’m not subscribed to TarenGuy, Naptural85, etc. because their hair textures don’t resemble mine and I rarely wear the hair styles they put up on their channel. I also know that if I did try a hairstyle that say, Naptural85 did (like curlformers), my end result would be different than hers because our hair textures are different. I actually prefer to subscribe to natural hair channels that are… Read more »

Ivicoco
Ivicoco
6 years ago

Texture discrimination does exist but I honestly don’t think it affects natural youtubers, or rather affects them as much as was implied in Jouelzy’s original video.Unfortunately the problem with alot of 4c youtbers is the quality of the videos/tutorials, and also how frequently they upload — I am subscribed to sooo many kinky textured youtubers but most of them haven’t uploaded a new video in the last 5 months. Another thing is video length — 20, 30 minutes sometimes for a tutorial[ most of which is full of irrelevant chatter], whereas people like Whitney keep her videos down to 12… Read more »

Libby
Libby
6 years ago
Reply to  Ivicoco

Re:Sponsorship Since many mainstream(read white/Asian) YTers and to a lesser extent black YTers were able to end up releasing product lines, travel the world and avoid getting real jobs while renting or buying flats and things that matter in the real world. If someone is going to devote so much time to cultivating an online presence and giving out important information out to people then I guess that is great compensation/reward for it. I find the natural YTers way more vital than all these teenage boys with floppy hair putting out half baked videos and earning thousands or playing video… Read more »

Thick Nigerian Hair
Thick Nigerian Hair
6 years ago
Reply to  Ivicoco

Most of which is full of irrelevant chatter…”

THIS! I cannot stand watching a product review that spends 5 minutes reading the ingredients (post a pic for goodness sake) or doesn’t even show them using the product and then is wearing a style in which they did not use the product. Take a hint from CharyJay and Jouelzy and everyone else.

Let’s not get into lighting where I can’t even see the hair that is being styled.

Leah
Leah
6 years ago

My hair is similar to naturalme4c, so I subscribe to her channel. I have noticed people with tightly coiled hair becoming product junkies in a quest to look like Kelis or Tracee Ellis Ross.

JoliP
JoliP
6 years ago

This article is very appropriate. I watched Joulezy’s video and found it very true. I honestly am soooooooo over the entire hair typing system. Even here on BGLH, there are women who do style icon articles saying they are 3C who look like 4a/b. It’s so arbitrary and useless. I subscribe to a variety of Youtubers from Naptural85, iknowlee, to Nikkimae2003. I am not interested primarily in their hair type but tips for healthy hair, making my own products and styling options. You have to be smart to know what will and will not work on your head. Length is… Read more »

Queen
Queen
6 years ago
Reply to  JoliP

I noticed that myself, ladies on here saying they are 3C when they are clearly of the 4 range. I get that hair typing is not a fo proof system, and many don’t subscribe to it (and that’s perfectly fine) but when some women are WAY off, it ends up coming off like they are wishing for something they don’t have, and it’s sad 🙁

Queen
Queen
6 years ago
Reply to  Queen

fool proof*

mary
mary
6 years ago

Of course there is texture discrimination. Its not just on YouTube and social media. It is a real life occurrence that has plagued the black community for years so why would it not permeate social media? We, at least me, have been taught that the tighter your curl pattern, the less significant you are and your hair is. Add shortness or rather the appearance that your hair does not grow long to that and you are not as appealing in appearance. We have been trained to long for, desire and adore long, thick, curly hair. Throw skin color into the… Read more »

Kay
Kay
6 years ago

I have mostly 4b hair and I’m subscribed to both kinky haired and curly haired individuals. When I was transitioning, I will admit that my go youtubers were naptural85, chime edwards, and nikkimae although my hair is more coarse than theirs. I think it was because I had the goal to grow long hair and they already had the length I wished to obtain. With 4b/c hair, its harder to see the length unless the hair is stretched. 2 years later, my go-to’s are xgoldn, caribbeauty, fusionofcultures, naturalme4c, chary jay.. people close to my texture. I still watch naptural85 and… Read more »

Anon87
Anon87
6 years ago

So looser textured ladies just happen to have a better personality and overall package than tighter textured ladies? Hmm… I think we have to consider that looser textured haired ladies have had the support from the get go. You know, when they too didn’t have much personality and used their iphone camera to record. The support they’ve garnered has helped them to improve and expand their channel. There hasn’t been as much support for tighter textures. Also, we are dealing with a market that has become over saturated. People are sticking with who they’ve already gotten used to. And a… Read more »

ida voyder
ida voyder
6 years ago

I’ve actually watched all the you tubers you mentioned above except Klassy Kinks, and that’s because I’ve never heard of her. But when I’m finished here I’ll definitely watch her videos. I don’t classify my hair, or even put limits on my hair, which some people use to determine what videos to watch — I look at everything, if the style looks interesting and I want to try it out on my hair — then I look at it. Of all of the people mentioned above, I’m subscribed to Naptural85; and probably Nikkimae2003. I’m also subscribed to Naturalme4C. But my… Read more »

Libby
Libby
6 years ago

Yes there is still texture discrimination in society and the Internet is made up of citizens who make up our various societies. Of course there is texture discrimination on Youtube. There are many reasons and while it is true that the kinky haired Youtubers often have poor video quality, a lack of presence etc, that’s because many of them have just started out on youtube and while people eagerly wait for the curly with 2 ins of hair to grow a tumblr/instagram worthy head of hair, kinky haired girls often take longer to achieve that goal or never do because… Read more »

Jordan
Jordan
6 years ago

I subscribe to naturals with similar textures to mine, nap85 & charyjay, but I have noticed the favorability of those with looser patterns. I have also noticed some YT’ers typing their hair incorrectly, almost like they don’t want to have kinkier textures. It reminds me of girls who say, “I’m not darkskinned, I’m brown!”

Black Girl With Long Hair

Chinwe, this is such an awesome post! And I want to chime in with a perspective from the BGLH community. Our most popular style icons tend to be Type 4 naturals with medium/long hair.

Top style icon list of 2011 http://bglh-marketplace.com/2011/12/natural-hair-style-icon-of-2011-poll/
Top style icon list of 2013
http://bglh-marketplace.com/2013/12/black-girl-with-long-hairs-most-popular-style-icons-of-2013/

Nika
Nika
6 years ago

Wow! Klassy Kinks PREACHED!!! *dropsthemic*

Elodie
Elodie
6 years ago

There maybe a “texture discrimination” issue but I believe the “watchability” of the bloggers remains the biggest problem. But why is it ? Are the 4B/4C genetically less talented than the other hair types ? Of course, not! Up to me…when the natural hair movement started, the curly girls where more prompt to embrace it as their hair type was — how could I put it?- 1‑not viewed as unprofessional hair 2‑not so “unmanageable”. I am a 4C hair and when I wanted to be natural 8 years ago…I went to locs because I thought that having my hair free… Read more »

JenniD
JenniD
6 years ago

I was wondering when this topic would show up here lol. I saw Jouelzy’s video and several of the reponses. I do agree that many are still hung up on curl envy and “silkier” textures. Overall I don’t care about dazzling personality. I want to see hair tutorials and product reviews. BUT I’d like to point out a glaring problem I have with my 4b/c youtubers: 1. too much wig and weave reviews- Um if you have issue with accepting your texture an are looking for ideas of how to be confident and cute with what you have how is… Read more »

easyBlake
easyBlake
6 years ago
Reply to  JenniD

Re: #2 LOL That’s because, apparently, the Struggle IS Real. I’ve known quite a few kinky girls who are committed to staying natural, but they style their hair & are unhappy with the results (& the social feedback they receive). I agree, though, that I don’t want my inspirational YouTubers to be reinforcing those kinds of views. Especially, if they want to be a guru of some sort. Even if they have to fake it ’til they make it.

Mary
Mary
6 years ago
Reply to  JenniD

I totally agree with #1!
I am not interested weaves or wigs. I don’t care too much for product reviews since most products are not available to me, I have products that are working for me and I am on that there college student budget.
So when a channel produces videos that are 95% of the above, I just can’t subscribe to it. No need clutter my subscription feed. =/

mercy
mercy
6 years ago
Reply to  Mary

Yuuup …I agree with you. I come from lusaka Zambia , so me subbing to a channel with a million products n reviews I’ll never see this part of the world makes no sense. Naptural85 is simple, shea butter, flaxseed gel a few oils and I can relate. Curly hair or not…its all about relevance and content.

Mary
Mary
6 years ago
Reply to  JenniD

Oh, and a large number of straightening videos. I am not interested in straightening my hair, so I don’t subscribe to any textured lady who caters largely to that.

Ms LiLi
Ms LiLi
6 years ago
Reply to  JenniD

I agree 100%. I am a 4b transitioning girl and am always looking for similar hair types to learn more about hair care in general on the yt, but it’s difficult because the 4bc ladies I find are wearing wigs and weaves which I Do Not like and on the rare occasion that they wear their hair it’s referred to negatively. Or they just stop making videos after a while. I’m transitioning not only my hair but also my way of thinking about my hair and these channels are less than helpful. Back in the day yt videos were more… Read more »

Queen
Queen
6 years ago

I’m still transitioning, but I’m almost 10 months in and my hair appears to be 3c/4a with a mixture of pencil to pen spring sized curls, and small s‑shaped “waves”. Therefore I personally try to watch videos of women with similar hair to mine. Hair that is much looser or much tighter than mine don’t get a lot of views from me unless they have a tutorial for an interesting hairstyle I’d like to try (although I know my results will look different obviously). I completely agree that the most popular YouTube naturals tend to be of the type 3… Read more »

easyBlake
easyBlake
6 years ago

Well, it’s a visual medium, so the successful vloggers are going to attract more people when they have conventional, universal appeal. More people than not like defined, shiny, slickable hair. That, or super thick hair gets the votes. And these popular vloggers aren’t the average heads of curly and coily hair. I use YouTube for hairstyle ideas. I prefer to see hair that will have closer outcomes to my own. The only YouTuber I’m subscribed to whose hair is really different from mine is Naptural85 — she’s relatively consistent and the production values are great. Kimmaytube did well — & she… Read more »

Leilani
Leilani
6 years ago
Reply to  easyBlake

You know Kimmaytube is back in the game, right?

Lala
Lala
6 years ago

i think the problem with our community is that we still draw towards the curly haired tutorials rather than kinky haired DESPITE MANY of the viewers having kinky hair (4b/c) themselves. Why? Because in the back of many black girls minds, we strive for that hair because with that hair brings acceptance and perhaps that acceptance will bring happiness. I know it has crossed the minds of many and perhaps most kinky haired naturals where they wished their hair was less “kinky” and not seeing the beauty of it. That is why I disagree with the idea that kinky haired… Read more »

lv
lv
6 years ago
Reply to  Lala

YEP!

amor.
amor.
6 years ago
Reply to  Lala

You said it, honey!

lv
lv
6 years ago

Yeeaah! I might have to admit to the discriminatory view expressed by Jouelzy. And believe it or not, my “texture” is closer to Jouelzy than it is to a SunKissedAlba or a Mahogany Curls. The later two are who I click on the most. I got my wash and go technique from Bianca alexa. I am extremely multitextured, and find myself yearning for the “curlability” of a Mahogany curls or a bianc alexa while I proclaim my pride in my 3b/4abcz texture. You cant help it, it is a function of what we see every day and what is considered… Read more »

Ugonna Wosu
Ugonna Wosu
6 years ago

Is it really texture discrimination? Or the fact that looser haired naturals tend to have or look like they have longer hair? Or hair that isn’t as shrunken? I think people look at the flowing hair of MahoganyCurls and get inspiration from that, more than looking at Jouelzy whose hair is almost always in a protective style or would probably be shrunken when she lets it down. I’m just trying to figure it out. Maybe there are some who prefer looser curls, so I hope they look inside themselves and try to adjust their attitudes. Especially if their hair is different… Read more »

Ugonna Wosu
Ugonna Wosu
6 years ago
Reply to  Ugonna Wosu

I don’t have this probably” was meant to be “I don’t have this problem”.

Why is my comment getting thumbs down. I am not putting anyone down or belittling the issue, I’m just wondering if there’s a chance we’re misdiagnosing it. Wow, some people here are addicted on using the mouse clicker to thumbs down people, whether it even makes sense or not.

cacey
cacey
6 years ago
Reply to  Ugonna Wosu

good points. i have several criteria for subscribing when it comes to natural hair channels, and texture isn’t one of them (not necessarily, although i do try to avoid subscribing to the looser variety ones unless their channel just has that *it* factor). I think i have a good balance, so far as texture goes. “Must-haves”, although if it’s a newbie channel or just doesn’t have a lotta vids, i do cut it some slack, but otherwise…: 1)lighting- a given 2)straight-to-the-point- no aimless chitchat for five minutes or seven prior to the actual subject as evidenced by the title. that annoys… Read more »

cacey
cacey
6 years ago
Reply to  cacey

oh wow i am soo picky and i forgot to add one: 11) video length- BIG ONE! my attention span has incidentally worsened since college (how the heck is that even possible?!? must be all those 3‑hour long lectures i had to sit through in the evenings lol), and i’ve gotten to where i consider a video longer than about seven or eight minutes long. i find myself skipping through a great deal of most videos i watch on YT of any subject, but especially hair. i’m less inclined to do this with Jouelzy or Nap85 because, again, they are usually… Read more »

Midwestnija
Midwestnija
6 years ago

It’s hard to compare a lot of vloggers to naptual85 and taren guy. These two have different hair textures and offer different content, yet I watch them both. I also watch glamfun, alicia james, mahoganyknots, s1mnicity, and fabulasityisme, the last of which primarily does weaves, wigs, and fashion although she has natural hair. Despite their differences, all these vloggers take care in their appearance, put effort into their videos, and have personalities that I can jibe with. I was introduced to Jouelzy when she did an interview with glamfun about relaxing her hair and I checked out her channel. The… Read more »

JustJoy98
JustJoy98
6 years ago
Reply to  Midwestnija

I agree I find that Joeulzy does a lot of complaining. I got tired of it, so I unsubbed, and stopped following her and Glamfun.

imnotasian
imnotasian
6 years ago
Reply to  JustJoy98

yes, she complains

Hannah
Hannah
6 years ago
Reply to  JustJoy98

She wasn’t like that in the beginning — I used to find her fun and engaging, then I guess disillusionment got the best of her and that came through in her vids, so I too waved ‘bye!’

Kiki
Kiki
6 years ago

I don’t understand the inclusion of the last point… at all. I mean I do understand the claim that is being made about *the need for ANY vlogger to have personality and “the whole package” to be successful* but that is not pertinent to THIS conversation. This conversation is about HAVING the “whole package” and still not achieving the same reception of that received by naturals with “tamer” hair types and textures. When I look up 4C naturals on youtube, on the contrary, I DO find naturals with the whole package. You mentioned them in this post. There may not… Read more »

Awa blue
Awa blue
6 years ago
Reply to  Kiki

Ashay!

Elodie
Elodie
6 years ago
Reply to  Kiki

Even if I do agree that we can find some really talented 4C vloggers with charisme, sense of humour, knowledge etc. Don’t you think that they are underrepresented in comparaison with other hair types and that the 4C community also is less represented. My hypothèsis is that when the nappy hair movement burst, it was easier for curly girls to embrace it as their hair type suffer from less bad perception from society and does not have the same préconceptions about how to handle it. If you listen to M. Walker who created the hair typology…it basically promotes all type… Read more »

Gigi2
Gigi2
6 years ago
Reply to  Elodie

Lack of knowledge of hair type does not equal a lack of talent for video editing.

Adina
Adina
6 years ago

She’s got a point. I’ve watched Naptural85’s videos a couple of times. And while I think she has beautiful hair and great videos, I haven’t subscribed because her hair is vastly different from mine and I honestly don’t think I could learn all that much from her besides maybe how to do updos. When I search for people with 4b/4c hair, tons of videos pop up, but the video quality is often not very good (which sucks for when you want to see close ups, sometimes the sound is wonky, or they won’t speak clearly, they’ll put really long captions that only… Read more »

me10
me10
6 years ago
Reply to  Adina

I look at Naptural85 and it seems like her hair in kinky to me. It’s very think, but kinky nonetheless to me. Personally I like CharyJay blog the most, but think ALL the ladies do a great job!

Deb
Deb
6 years ago
Reply to  me10

her hair is very coily and shiny…wouldn’t call it kinky. It just looks curlier now because of the length weighing it down. You can see her “real” texture in her older videos when her hair was still quite short.

Cookie
Cookie
6 years ago

Naptural85 has type 4 hair and it’s more noticeable in her older videos. She has a lot of subscribers because she’s consistent with her content. She’s one of the few you tubers I know that’s video views usually match the amount of her subscribers. A few years ago Nikki Mae was probably the most popular and talked about hair gurus.She doesn’t have as many subscribers because she doesn’t make videos consistently ( I think that has to do with her being in school) not because of her hair type. I remember unsubscribing because she hadn’t made a new video in… Read more »

JustJoy98
JustJoy98
6 years ago

I think I prefer her response over Joeulzy’s original video. I originally subbed and followed many 4c types on social media and YT, but I just wasn’t feeling them. It was NaturallyGG who first inspired me to go natural. I have type 3 hair and I follow everyone from Blakizbeatiful to Naturalme4c. The biggest thing for me is in fact personality and creativity. I don’t wear a lot of wigs so those videos are a turn off. IDK I think some of the YTubbers need to do a self reflection and check how they are presenting themselves before they blame… Read more »

cnj
cnj
6 years ago

I think ” watchability” is important but a lot of these women with looser textures are boring and not “watchable” as you say. I really don’t think it’s the personality. I think people like watching these girls for the “hair porn”. So they can gush over their hair. People underestimate the power of looks. Possessing a desirable physical trait makes you appear more interesting.

jasmine
jasmine
6 years ago
Reply to  cnj

i agree. there are “watchable” 4s on youtube, just as there are uninteresting looser textured women. it’s actually a bit insulting to dismiss kinkier-haired youtubers as not presenting well on video. it reminds me of people who justify discrimination [against hiring blacks, for example] by claiming said group is not qualified, when there is plenty of evidence to the contrary.

cathya
cathya
6 years ago
Reply to  cnj

I think we should avoid name-calling people (such as “boring”), especially when they are simply doing the best they can. Plus it’s so easy to be mean when we write anonymously!

cnj
cnj
6 years ago
Reply to  cathya

What are you talking about? Who am I being mean to? I didn’t mention any name. My comment wasn’t personal or mean spirited. Looks do play an important role in people’s impression of you. Some of the looser hair textured women have the hair and not much in the way of personality and some do. Relax. It’s funny how you think I’m “name calling” but say nothing about the author blantantly saying 4c chicks aren’t watchable. Gtfoh!

Ash
Ash
6 years ago
Reply to  cathya

What in the hell? Boring hurts your fee fees? GTFO, that’s ridiculous. And half of them aren’t trying their best- they get online simply to show off their hair.

Ally
Ally
6 years ago

The other day I saw a comment on Mahoghany Curls’ page saying “you have a good grade of hair” I wonder where these people come from that make comments like this and don’t see anything wrong with it.

me10
me10
6 years ago

I look at Naptural85 and it seems like her hair is kinky to me. It’s very think, but kinky nonetheless(to me). Personally I like CharyJay blog the most, but think ALL the ladies do a great job!

Shanna
6 years ago
Reply to  me10

It is kinky but curly. Kinky curly. Thus not 4C

Nappy4C Rocks
Nappy4C Rocks
6 years ago
Reply to  Shanna

how can hair be kinky but curly? what is that? please…

nubiahbella
nubiahbella
6 years ago
Reply to  Nappy4C Rocks

Because one it’s her texture (kinky) and the other one her curl pattern (curly).

Marra Joelle
Marra Joelle
6 years ago

So, because a girl has type 4 hair or kinky hair or tighter curl pattern she does;t have a watchable personality and the videos are of bad quality? I know I’m SUPER paraphrasing but I don’t think that it is necessarily true. In terms of Jouelzy, I definitely think she knows that she has a love her or hate her type of personality but she stated in her video that people like NaturalMe4c has a super sweet personality and clean family friendly content but she still doesn’t get the recognition of other Natural Hair vloggers. It’s frustrating. I have a… Read more »

Mehna
Mehna
6 years ago

Sooo… the whole of YT, naturals with tighter curls, kinky hair etc aren’t as appealing…or don’t have that ‘watchability factor? Wow…
I wouldn’t think to go –>there<– but you did.

Sounds dangerous to me.

Sounds like the author of this post and a lot of blacks are still awestruck of looser curls, attractive faces… and those blacks with tighter curls, who are less ‘watchable’ well, too bad too sad?!

Call an baby an ugly baby…

Menna
Menna
6 years ago

The young lady in the second video has an excellent point to which I agree 90%. When I first went natural, I was already aware of the importance of building myself up as a 4b/c textured girl. Why? Because many black people of both genders (and others who are non-black) are still mentally enslaved when it comes to their image in the eyes of God. I would only expose myself to women with my texture of hair or kinkier. Fotki photo albums with 4b/c and 4c women was all I looked at. I may see a curly haired 3c, 4a… Read more »

cinn says...
cinn says...
6 years ago

::sigh:: Basically what you are saying with this “whole package” idea of yours is that less women on YouTube with a tighter curl pattern have it compared to women with a looser curl pattern. I think that is really backward thinking and straight up BS. So that is strike one for me and your blog. Back to the topic at hand, I think that women with 4a‑c hair are more likely to still fantasize about having hair like Taren Guy. But most women with 3a‑c hair could care less about having a more complex hair like BlakIzBeautyful/ Janelle Stewart. So basically… Read more »

folamix
folamix
6 years ago

I think a lot of it has to do with the obsession for longer hair. The vloggers with longer hair tend to look as if they have looser curl pattern. However, if you watch them from the very beginning stages (TWA), their curl pattern appears tighter. I know myself, I was not able to determine my curl pattern until my hair had achieved a certain length, not that I am concerned with curl pattern. It always amuses me when I see someone proclaim that a vlogger is their hair crush. I AM MY HAIR CRUSH. I just want to see… Read more »

silkynaps
silkynaps
6 years ago

I agree with the theories on poor video quality and overall personality, but, from what I’ve noticed, here are a few more… 1. While the number of 4c naturals embracing their natural hair is growing, there are still fewer 4c naturals overall. Therefore, fewer watching 4c natural videos. 2. Despite our best efforts, the concept of good and bad hair still exists and some 4c ladies just don’t feel confident about their hair. Their channels are devoted to installing hair extensions and sewing wigs to their scalps all under the guise of protective styling. They emanate negative vibes about their hair… Read more »

Sue
Sue
6 years ago
Reply to  silkynaps

Definitely agree with #2. I need a natural hair channel, not a weave/wig channel.

Sarah
Sarah
6 years ago

While I do believe texture discrimination exists I personally don’t pick a channel to subscribe to based on texture solely but for other reasons like 1. how correct or useful is the information given 2. try before buy…if I do one of your styles and it comes out well I’ll come back but if after following your instructions even taking into consideration texture frizz shrinkage etc and I look a hot mess which has happened I won’t subscribe 3. Personality l won’t follow if there too much was going on in the video or I simply didn’t like the sound… Read more »

Vivi35
Vivi35
6 years ago

I don’t really get the point of the article. Are kinky-haired girls genetically predisposed to providing lower quality videos on YouTube? Or are we just less likely to have a “shiny” personality than our curly hair counterparts? God! Who did write this article? That’s nonsensical to me. Go check out Taren Guy’s videos when she was just debuting her channel on YT, it was actually really poor in quality! But she already had thousands of followers though! Why? Because everyone wants her hair. Naturals be like: “Embrace your hair” and blahblahblah but then, go on any website, tumblr, IG that… Read more »

DianaMarie45
DianaMarie45
6 years ago

Ladies…I have to tell you all that I recently celebrated a birthday…I turned 57 years old May 10, 2014!!! As I age another year as gratefully and gracefully as I can completely admit that this “natural hair journey” has NOT been all that great for me.….just trying to figure out the hair type thing gave me a headache for quite sometime. So far ..and I have been “natural” since Dec 18, 2008(got seriously ill and my hair fell out as a result of illness and medication) I really can not tell you what “type” my hair is …some days it… Read more »

Twinkle
Twinkle
6 years ago

I don’t follow anyone on youtube so I find this argument to be pretty stupid. Lol..let’s stop making up problems

themanecaptain
6 years ago

poor video quality? I remember when I first started watching YT videos 5years ago, all those videos would be classified as poor as women simply filmed from their bathrooms, san make up and fancy camera. but with competition and high expectation, they’ve had to step up their game. We should also keep in mind that some of those women are making a living off YT, so they can afford to have frequent high quality videos. I think naturals tend to follow women with long hair in general, and I don’t know of a whole lot of 4Cs with long hair… Read more »

TWA4now
TWA4now
6 years ago

I never considered it a texture war or discrimination. You like what you want to watch on YouTube. I always admired and appreciated ALL hair types and textures. I am sure I am being naive in some areas. We still have a long way to go. HHJ!

Honey B
6 years ago

Am not sure about the true motive why other type 4b, 4c naturals do not watch or subscribe to 4b, 4c you tubers. But personally I am constantly searching for people with texture like mine 4b, 4c and most times, I don’t enjoy their videos. They are constantly talking about what 4b 4c hair cannot do for which jouelzy is guilty of. And you have pointed out in your post above that kinky textured naturals such as African export and nikkimae get views and should I add kimmaytube to that list. These are you tubers that have put in work… Read more »

Godot
Godot
6 years ago
Reply to  Honey B

Listen Jouelzy was never negative about 4c hair but she was getting comments from girls who wanted it to look a certain way I.e like Naptural, Kimmaytube(who doesn’t even have particularly kinky hair) etc. They were asking Jouelzy why their styles weren’t turning out a certain way and the best video she did as a result was the one where she laid out the realistic expectations for 4c which I believe was much needed. Prior to that, the kumbaya section of the natural community were saying that everyone could do everything while naive 4b/c girls tried to define curls that… Read more »

The lovely one
The lovely one
6 years ago

For a while there Kimmaytube was actually the most popular natural hair vlogger on youtube(polo razing personality and all) and she has kinky hair. Even when her hair was shorter she had a good following. The thing about her is that her videos were professional, high in quality, and succinct, she always got right to the point. Add to that the fact that she never pushed product on her subbies(contrary to popular belief many of us aren’t pj’s) and she provided science. She had a baby and stopped posting for a year and people forgot about her that is when… Read more »

Bobby J
Bobby J
6 years ago
Reply to  The lovely one

I agree about Kimmaytube and Pretty Dimples but if Nap85 didnt have very long hair and curls for days folks would not be subscribing to her in droves! Its not about the information IMO folks like to look at her hair, what gets me she has all those followers and she doesnt answer ONE question on her videos!

Vonnie
Vonnie
6 years ago

Finally, an article on this site that wasn’t redundant and inspired me to comment! First off, as far as the natural videos I watch: while in the beginning of my Natural journey (3 years in Oct.) I did gravitate towards the more popular naturals (who happened to have looser textures; I’m 4c) because that’s who’s names were pushed the most. As I came to understand my hair v type & realized I wouldn’t be able to manipulate my hair exactly like theirs, I took the time to search out more kinky-textured naturals. Jouelzy, 4chairchick, keythema, glamfun are a few that… Read more »

XhosaGoddess
XhosaGoddess
6 years ago

I’d also add that it’s also because of the perception of beauty. Curly hair is still favoured (even by some kinky girls) over kinky hair. We’ve been taught (by communities, media etc.) for a long time that longer hair or looser curls are prettier. We’ll also find that light skinned curly naturals potentially have more views than darker skinned curly naturals. Having said that, I prefer to watch YT videos of women who have not only the same texture as I, but the same length as well, it just makes the hair journey more worthwhile and less frustrating. I suppose… Read more »

NikNak
NikNak
6 years ago

100% agree that texture discrimination. And to further that point, I generally notice women with 4b/c/whatever hair don’t style their hair as much. I think that is because they don’t have proper inspiration. They try these routines that people with type 3 hair have been successful with, it doesn’t look good on them, and then another type 4 hair person sees that and assumes its because type 4 hair is ugly. I think it is very important to look at people with SIMILAR hair textures for inspiration because you are really doing yourself a disservice by not finding out the potential… Read more »

Shanna
6 years ago

Beauty is deeply ingrained on our psyche. Sometimes it is an obvious choice but most times it is just a strong reaction or emotion we have when we see something. It is mainly based on our environment and culture. Most Blacks, were raised in cultures that said, the closer to White, the prettier. Even if our families told us different, the media at large said something else and this goes deep into our subconscious. I will not lie. As enlightened, open minded and free as a see myself, when I see someone with curly, thick hair, my brain immediately says… Read more »

LBell
LBell
6 years ago

I’m going to try to keep this really short (for once): Texture discrimination predates YouTube. It predates the Internet. It’s been around for as long as black folks have believed that certain hair types were “good” and others were “bad.” It’s not surprising, therefore, that those beliefs would appear online. I agree with the person upthread who mentioned “hair porn.” MahoganyCurls’ most recent set of videos is one of the more egregious examples of this. They’ve got all the elements: soft focus, slow-motion, sexy music, etc. Keep in mind I ain’t mad at her…but it’s obvious that she knows her audience.… Read more »

Crist
Crist
6 years ago
Reply to  LBell

it’s being suggested that there’s a connection between looser-textured hair and refinement”
THIS

Ugonna Wosu
Ugonna Wosu
6 years ago

People need to remember that most of the really popular vloggers have been doing this for 5–6 years. Regardless of hair type, they are the ones with 10s or 100s of thousands of subscribers, because they were giving tutorials at a time when the information wasn“t as widespread as they are now. I think some of the youtubers with kinkier hair who feel ignored are more recent vloggers, and while there are still plenty of black women just beginning hair journeys and learning things we learned years ago, they also have the rest of us around who now know a… Read more »

Brittany.L
6 years ago

I gotta watch this on my break and come back to y’all lol
Check out http://www.curlskinksfashion.com

curlyBlue
curlyBlue
6 years ago

What is a kinky haired natural? Maybe people need to stop making up the categories. Whatever happened to using the word natural? Some are making this enjoyable journey complicated with nonsense.

Carly
6 years ago

At the end of the day, natural hair community is reflective of our society as with all matters. We have these same issues in the media when it comes to skin color etc, so it isn’t surprising at all. I think youtubers should support each other more. If all youtubers are promoting each other, we can bring more unity and awareness. For example, I love the collaboration videos that CharyJay did once. She would do a style and collaborate with a looser curl pattern natural to show how the style would look with a different type of hair.

oohhh
oohhh
6 years ago

Ohh there is so much, so much, so much. Though I don’t doubt that companies discriminate, I think there are a lot of factors that come into play when it comes to actual popularity. When I took a brief look at her account I noticed many of her videos aren’t even about natural hair— but tech, life, fashion,etc. And as she said, she started her channel off reviewing weave. When you look at Naptural85 her channel is clearly dedicated to natural hair, and she has just a small amount of videos that are off topic and those seem to be with… Read more »

Cee Cee
Cee Cee
6 years ago
Reply to  oohhh

I really liked your comment and agree with everything you have said!

I think a YouTuber’s popularity has a lot to do with their personality. I LOVE watching Sunkissedalba’s videos, I think she is so popular because she is so warm, sweet, friendly and sincere. She also has beautiful hair. If you haven’t see her stuff check her out!

Daynajoe
Daynajoe
6 years ago
Reply to  Cee Cee

Lawd have mercy!! I am so sorry Cee Cee, I meant to “thumbs up” your comment, but on this iPad, my finger horrifyingly clicked the “thumbs down” gesture. This is the second time this has happened to me on this site. Clumsy me. My apologies.

Sabi
Sabi
6 years ago

Naptural must be doing well, you guys are forcing a type 4 woman now into the “good hurr” box because you’re jealous of her success. LOL

cacey
cacey
6 years ago
Reply to  Sabi

i had to lol at this. when i keep reading all these comments talking about how loose nap85’s hair is, i’m actually checking back on her vids wondering if i’ve been looking at the same hair everyone else is referring to. if nap85 doesn’t have kinky, black hair, then who the heck *does*. jeezus. i look at her hair and i don’t see curls except the ones manufactured by the curlformers and flexis, but mostly her hair is stretched and wavy. and it’s clearly cottony in appearance. CLEARLY. i think people have a tendency to subconsciously think, even on this… Read more »

Sabi
Sabi
6 years ago
Reply to  cacey

Girl …OK..LOL Whitney’s hair is the texture I see on the majority of Black women in my own family, including my own mother. They must be mad because they didn’t join YT with the intention of getting ‘e‑famous’ and sponsored products, free stuff, etc. and actually had the integrity to avoid doing ANY sponsored videos until just this year actually.…and yet is still the most popular natural on YT. LOL They are jealous and therefore whitney is now one of them “loose hurr heathens” I’m so tired of 4c-4b chicks trying to police the natural hair game. My hair is… Read more »

Nappy4C Rocks
Nappy4C Rocks
6 years ago
Reply to  Sabi

wait! hold up…how are 4BC naturals policing the natural hair community? ya’ll kill me…

Latoya
Latoya
6 years ago
Reply to  Sabi

Thank you! If Nap’s hair was ear length, no one would be making such remarks! Her hair is in the 4 category and shrinks like crazy, if she does a wash ‘n go. People fawn over her hair, because the love it when it is stretched out to the max! Black women love looking at long, natural hair. That’s why she’s so popular! Of course, she is creative with her videos and has a great personality to boot. Combine all these things together and you have a winning hand.

Iva
Iva
6 years ago

I find this so interesting. I actively turn away from “Gurus” that don’t have hair like mine. Why would someone follow someone for hair tips if they didn’t have hair like them? I am most definitely a kinky-haired natural and I tend to only follow kinky-haired natural. I just assume, maybe incorrectly, that what works on someone’s big spiral curls will not work on cute little kinks. Shrug. Of the ones listed, I follow naptural85 because her techniques are amazing,joeulzy maybe for entertainment, and nikkimae. I unfollowed africanexport because although her hair was like mine, I didn’t like her presentation… Read more »

NaturallyNeesh
6 years ago

Hmmm…I watched both videos when they were uploaded and I somewhat agree that there may be texture discrimination but there are some deeply embedded issues within some of us that adds fuel to the fire. If someone wishes that they had a looser curl pattern then that’s what they will be drawn too. I also think that if the vlogger has a stank attitude, it does not matter what her hair is doing…no one will want to view her videos lol. In any event, I think that people need to realize that most of these women are not really hair… Read more »

NaturallyNeesh
6 years ago

Also…Jouelzy has stated many times that she only began making videos because she wanted free hair, I respect her honestly. I like her channel but it seems that now she wants to rant. Her channel started as a wig and weave channel. Lets be real with ourselves. You have to genuine or people will see right through you.If you’re only doing it for free stuff…well that’s just sad.

Aliyah
Aliyah
6 years ago

Great now I feel even worse . I have 4a coily hair similar to Naptural 85 except I just went natural and I big chopped . I have short hair but not everyone likes our hair . Most people like my hair but my friend who has a weave and my brothers hate my hair . They said I have nappy curls and that no guy liked nappy curly natural hair . This article just made me feel even worse . That’s a lie us with 4a coily hair get no support at ALL . In the media , all… Read more »

Ugonna Wosu
Ugonna Wosu
6 years ago
Reply to  Aliyah

Naptural85 clearly didn’t start out with long hair at the beginning, and still developed her fanbase of people in awe of how much progress her hair made over time.

Deedeemaha
Deedeemaha
6 years ago

I personally don’t like to jump to conclusion, where there is a lack of tangible and reliable evidence. The question is texture discrimination apparent on YouTube? My personal answer is No. I can’t support a Yes answer based on the number of subscribers. Just because a person has over 200,000 subscriber means, What? That I am going to conclude that a lot of 4abc or subscribers? Or that the only ones subscribing or people interested in hair? Hmm For example: I had season tickets for the LA Lakers, sellout game. While there were all races present blacks were in the minority.… Read more »

NaturallyNeesh
6 years ago
Reply to  Deedeemaha

I agree…high numbers means nada…you can have a lot of subscribers but no VIEWS which honestly is more important to the person? There are ghost subscribers, people who sub but never return to watch your videos. Like me, I have like 180 subscribers but over 20K views on my modest channel so it tells you right there, subscribers mean nada really. People need to make vids for the love of it not for products and endorsements.

Deedeemaha
Deedeemaha
6 years ago
Reply to  NaturallyNeesh

Thank you Neesh!! You made my point with less words. : )

Deedeemaha
Deedeemaha
6 years ago
Reply to  Deedeemaha

After having conversation with husband I’ll add these points (over 20 years experience computer /internet) The real magic behind growing your YouTube audience is being consistent. All of the superstar YouTubers share this in common, they are committed to a schedule and churn out quality, authentic videos. Some became famous in a matter of days or weeks. For others it has taken months or longer. The key, they all stuck to it and eventually succeeded. So, stop complaining and get out there, start cranking out some videos, to grow your audience no matter if it’s kinky curly, 4 abcgk, fashion,… Read more »

Princess
Princess
6 years ago

Texture discrimination? OMG what is going on? People are not happy unless they’re labelled and divided. I have 4zzzzzzzzzzzzzz hair. Forget categorising it even.. it’s the dry frizzy, kinky coily kind. I love it and that has taken a while. I do not actually see a problem because I don’t watch all the you tube videos. Most of them have way too much talking and not enough information. I subscribed to Naptural85 2 years ago at the start of my natural journey, not because of her hair type but because the girl does great informative videos. She doesn’t talk for… Read more »

bsbfankaren
bsbfankaren
6 years ago
Reply to  Princess

Yes, exactly! I’d watch any video regardless of hair type, but some of them just talk too much. On and on and on and some of them in either a monotone, or smacking their lips in between each long winded sentence. I’m not waiting through five minutes of dialogue just to see how a style was done, whether the YouTuber has 4Z or 2b hair. It just will not happen!

Gigi Poki
Gigi Poki
6 years ago
Reply to  Princess

Agreed. If anything, Naptural85 gives AMAZING advice and DIY product tutorials. There are too many labels out there. We need to give it a rest.

Brittany.L
6 years ago

Honestly I follow a few kinky haired naturals but for me personally it’s all about personality on YouTube. Most natural youtubers have knowledge but they have a tendacy to either be blah or annoying. To me Taren Guy is dope, inspiring and knowledgable that’s why I follow her. Naptural 85 changed the game by literally only using all natural products. So their hair texture played no role in my choice of subscribing to them.

Check out http://www.curlskinksfashion.com

The lovely one
The lovely one
6 years ago
Reply to  Brittany.L

Taren? Inspiring? I suppose if sleeping with and getting impregnated by a married man while simulateneously neglecting your own children, including 2 with special needs (allegedly) while globe trotting is inspiring then sure, yeah Taren is the queen of inspiration. Puhleez.

Gigi Poki
Gigi Poki
6 years ago
Reply to  The lovely one

Ok. There’s no need to trash talk.

cathya
cathya
6 years ago
Reply to  The lovely one

We don’t need this type of cruel and coward remarks in this community. I seriously think there should be a moderator on this site to block people making personal attacks. As Dr. Brene Brown says it well, “if you are not in the arena, also getting your ass kicked, I am not interested in your feedback”. So “the Lovely one”, sign with your real name first, and also show us your youtube channel and how you do it better than everyone else, and only then, you can start commenting on other people’s work.

The lovely one
The lovely one
6 years ago
Reply to  cathya

Taren’s business has been put out on the street for quite some time now and it’s not trash talking if it’s the truth. I was a faithful subscriber for years until I found out the real deal and based on the amount of thumbs up I got and thumbs down you got its obvious that I’m not the only one that got the memo. I went easy on her trust me. Don’t proclaim yourself to be a role model for young girls when you’re on your 4th out of wedlock child and 3rd baby daddy by a married man and… Read more »

KP
KP
6 years ago
Reply to  The lovely one

Whhhaaaaaaaaaaaaa?! How do you even find out about stuff like that?

Guest1234
Guest1234
6 years ago
Reply to  KP

I’m sayin! Oooowweeee! That’s some drama. I can’t lie though. I kinda love it. Sometimes a good bit of gossip (about people I don’t even know) is just what the doctor ordered. I’m not even ashamed. HA!

Ebony Beauty
Ebony Beauty
6 years ago
Reply to  The lovely one

Really? That was immature of you and uncalled for.

Mere
Mere
6 years ago
Reply to  The lovely one

Whoa what does her private life have to do with you? How petty (and weird, why do you care?)

amor.
amor.
6 years ago

There is absolutely texture discrimination. The hair used to represent the natural community is often curly, shiny ringlets. That undoubtedly impacts companies’ willingness to sponsor certain naturals. Further, if you know anything about marketing, you know that a company’s aim is always to promote an aspirational image that you can only attain through the use of THEIR product. While we’re embracing a shift in our ideas about natural hair, people are always going to be excluded, that’s how companies make their money I think some people thought there would be less of a division once lots of ladies began to return… Read more »

Tabatha
Tabatha
6 years ago
Reply to  amor.

Well I know what you mean about marketing and there is a few of us out here that knows that marketing is often full of crap, so we just go through the product hording (at lease I did). I don’t look at things for I desire something that my hair won’t do. For me I just know that its common knowledge. I guess for the ones that aren’t really being realistic may get duped. I think that the BIGGEST problem is the hair typing. It was supposed to help us find products that work for our hair, but now its… Read more »

Kingston
Kingston
6 years ago

Look at Whitney’s (naptural85’s) earlier videos. She said Ambrosia (xgoldn) was one of the natural hair gurus who made her consider YouTube herself!!! And now look. Whitney is close to 500,000 subscribers, yet Ambrosia is stuck at less than 100,000. Why? Interactivity. Both Whitney and Ambrosia have well produced videos but Whitney goes a step further by actually interacting with her viewers. I’ve never felt alienated when watching that lady. I’ve never ever seem Ambrosia reply to a video or even an Instagram comment. Modern viewers don’t like that. It comes across as standoffish. I loved longhairdontcare2011. May she rest… Read more »

Tabatha
Tabatha
6 years ago
Reply to  Kingston

I love natural4cme! I emailed her and I was SHOCKED, I repeat SHOCKED that she emailed me back! So I watch her and Naptural85 as well as 2 other ladies a lot. There are a few over ladies that I subscribed to, but they aren’t as great as the ones that I watch all the time. I agree if they can’t take the time to answer your questions then I tend to not watch them because its like they are saying, “Hey natural watch my video… that is all”.

Gigi Poki
Gigi Poki
6 years ago
Reply to  Kingston

I agree with everything you said. NaturallyGG also has good videos (when they actually post). The person who inspired ME to go natural was Chime Edwards and we KNOW she does NOT have coily ringlets. Haha! Even though she long-term transitioned, she has some really inspirational videos. The one that actually MADE me go natural was “Do you know your hair’s potential?” She talks about how many of us (I was in this category) don’t know what our hair’s potential is because we’ve been getting relaxers since the dawn of time. I was 4 when I got MY first relaxer,… Read more »

iluvedges
iluvedges
6 years ago
Reply to  Kingston

interesting, I don’t see Xgoldn as standoffish…relate more to her than Naptural85

Tabatha
Tabatha
6 years ago

I agree with Joulezy ( a bit). I have gone to hair shows and what not and they have all this stuff for the curly, wavy ladies, but not much for the kinky curlies. I mean I saw a few demos, but all of the models were not kinky curlies, so I didn’t stay long. I also agree with the author of the post. I have subscribed to a lot of 4c and 4b ladies, but I prefer to watch ladies that actually do their hair with the product or show you how you can do a hairstyle. I’m not… Read more »

Obenga
Obenga
6 years ago

Excellent article! By the way, who are the two models posted in the beginning of the article?

SAW
SAW
6 years ago

Well, I actually have mentioned to my friends that I sometimes struggle to follow the advice on looking after natural hair because I feel very few have my hair type which is the coiliest 4c hair you can imagine. So I will be checking out some of your recommendations.

DHurd
DHurd
6 years ago

Seriously, I refuse to believe that kinky-haired vloggers generally have inferior quality when it comes to videos. This is that same bull that Hollywood and Corporate America try to pull when they refuse to support or hire black people. There are not many talented leading man/woman caliber black actors, or there are not many upper-level management ready black people to fill the roles. Come on, really, those statements, as well as this article are cop outs for not exhausting your searches. Its as if to say that curly/coily hair automatically means your video will be of a certain quality while… Read more »

Mehna
Mehna
6 years ago
Reply to  DHurd

Totally agree with you.

Brom
Brom
6 years ago

Pshh who wants to watch a vid of a person with boring Afro hair that anyone can make by picking out their hair instead of the various curl patterns someone else can display?

cacey
cacey
6 years ago
Reply to  Brom

erm, trolling, much?

luminous
luminous
6 years ago

I watch youtubers with many different hair types, not just my own. I learn a lot from all of them. I have 4b/c hair but I have learned useful techniques from Naptural85 and HeyFran because I like to use natural products. I can learn something from people who have different hair textures. No one will have the exact texture as me anyway.

cacey
cacey
6 years ago

i liked what both jouelzy and klassy kinks had to say. i’m definitely inclined to agree with klassy kink’s perspective on it and that the type 3s tend to cater to both type 4s and type 3s whereas the type 4s serve primarily type 4s, which makes for niche viewing and a limited audience. another note i have is that it’s easier for type 3s, relatively speaking, to have crossover appeal, particularly if they are biracial. i’ve noticed, scrowling down the comments of type 3s of mixed race that their comments reflect much white as well as mixed race and… Read more »

Jay
Jay
6 years ago

I was subscribed to Jouelzy and I had to unsubscribe because her personality just bugs the shit out of me. Personality is a big factor. That rant was incredibly obnoxious.

Tamara
Tamara
6 years ago
Reply to  Jay

SOOOOO True i had to stop watching her she was way to negative!!!

Erinma
Erinma
6 years ago
Reply to  Tamara

honestly, to me it seemed that she was more pissed that she wasn’t getting the partnership opportunities with companies that she felt she deserved, and that’s not a very good portrayal of why you are doing hair videos on youtube i think.

KalmQT
KalmQT
6 years ago

I agree that there are many more curly-haired ladies getting love on youtube, but I feel like it’s important to note that Naptural85, one of the most popular vloggers mentioned in the article, has type four hair. She keeps it stretched and moisturizers better than I may ever hope to, but her texture is definitely in the 4 range. She has a few videos about it here: http://www.youtube.com/watch?v=PrKnYQ6z1hA and here: http://www.youtube.com/watch?v=PQEAUNj0Exw. That’s not to say that there isn’t any discrimination, and perhaps people don’t realize that her hair is type four and subscribe because they like whatever they think her… Read more »

Conspirator
Conspirator
6 years ago

So are you suggesting that women with looser curls have better videos? Please clarify.

lablooplah
lablooplah
6 years ago

uh…i only follow mynaturalsistas, naptural, and this i forgot her name but she has type 4 hair. Anyway, I’ve found alot of vloggers boring. I’m jus like.. um.. yeah. IDK how to respond to this post. There is a probability that people watch ones with looser textures because they admire looser texured hair. I know naturals in real life with my texture who are always assuming my hair is dry and tangled when it’s not. They project what they think of their own hair upon me which is strange to me. In short there are kinky haired naturals who are… Read more »

Chilling
Chilling
6 years ago

Waah Waah! I’m playing the world’s smallest violin for these people.

Yes there is the whole hair texture issue we still deal with but nobody owes anyone anything in this Social Media game.

Jouelzy seem to think just because she making YT videos with subscribers she entitled to be some mini celeb getting free products.

NHC always whining bout something or the other.

*sits back for the next ridiculous complaint*

Sabi
Sabi
6 years ago

Also why is everyone ignoring the elephant in the room? Does it affect the ‘success’ of naturals on youtube and social media? What success? If you’re joining youtube with the goal in mind to just obtain free crap, and hopes to do sponsored videos.…good luck, because it is saturated already and the majority of these broads have no business sense. (i.e. trash talking and ‘calling out’ type 4’s like Whitney who could easily put you on.…burning bridges real early people) What’s amusing is how damn entitled both of those idiots sound, why are you entitled to adoration and popularity on youtube?… Read more »

Chilling
Chilling
6 years ago
Reply to  Sabi

Thank you and thank you again!

why these people crying over why people not watching free videos on a free website that noone forced to upload (regardless of the reason) is beyond me.

Some of these upcoming “natural hair gurus” think they makes videos and now entitled to be on natural hair red carpet.

How many different hairstyles can there be? I mean damn.

Princess
Princess
6 years ago
Reply to  Chilling

Thank You!

MJay
MJay
6 years ago
Reply to  Sabi

I just want to point out how ignorant, immature, and hurt you *sound calling these women idiots. SMH.

SuzyQ
SuzyQ
6 years ago

Speaking specifically about Jouelzy, I can understand why a company would chose to not brand themselves alongside her platform. It’s very apparent that she has an assertive and outspoken personality that people either like or dislike. I personally dig it and find it funny most often, but the manner in which she communicates just simply isn’t for everybody. I believe I’ve heard her state this as fact, and I appreciate that she’s authentic despite. With that said, to beauty and hair companies that are trying to increase their brand power, she’s just not the most appropriate “youtube guru” to align… Read more »

Tmoss
Tmoss
6 years ago

It is video quality, personality, and content… Make me excited to watch your video.… Be happy on your video… Happy about your hair and not have an attitude of this is the best I can do… I want to leave your channel uplifted and inspired and not uninspired and slightly uncomfortable… Professionalism plays a big role also… Speeding up the video.. Cheesy voice sound affects…

Yardyspice
6 years ago

The writer should take the Implicit Association Test (IAT) because I detected some underlying (being kind) anti-black sentiment. Basically, she validated Jouelzy.

Tamara
Tamara
6 years ago

I have 4b/4c hair and I see and understand most of the youtubers have way too much talking and not enough information. I subscribed to Naptural85 to, at the start of my natural journey, not because of her hair type but because she does have awesome and informative videos. She doesn’t talk for a long period of time about absolutely nothing but, her own opinion about a situation. I don’t have hair envy, I know what my hair can do and what it cannot do. I have looked through a lot of Youtube videos and most of them are useless… Read more »

Willow
Willow
6 years ago

Yes because there are lack of videos on 4c hair. Its only type 3 and 4a. Not saying black girls cant have type 3 hair because I live in south Africa but most black women whether black American African or afro latino have type 4 hair.

Katharine
Katharine
6 years ago
Reply to  Willow

Realistically, there are very few (comparitively, at least) black women in the world with hair below 3b and above 4b. The women with the most subscribers fall within the 3b-4b range because that’s what most black women have. It’s that simple. It has nothing to do with texture discrimination. If a natural haired youtuber has informative videos, an engaging personality and actually wears her natural hair (as opposed to wigs AfricanExport), then I’m going to watch their videos, and I think most women would agree with me. If, in fact there is any texture discrimination going on, I think looser textured… Read more »

cacey
cacey
6 years ago
Reply to  Katharine

*w‑wut?*

Hannah
Hannah
6 years ago
Reply to  Katharine

We must live in different worlds…

Jael
Jael
6 years ago

I’m new to the natural hair scene. To me there seems to be remnants of our history that is alive and well. I thought the natural hair movement was about celebrating and embracing ourselves. It is very disappointing that this community appear to still hold European beauty as the standard. We don’t really appear to want to be natural, we want to be as close to white as possible. We seem to celebrate curls and waves which can only arise out of a non African heritage. Maybe I’m wrong but I sense the pangs of ‘ye olde self loathing’ and… Read more »

NikNak
NikNak
6 years ago

Someone mentioned our mindset being ingrained. That is absolutely correct. Most of our beauty ideals have been instilled in us since birth. Asking someone to articulate WHY they find something beautiful is like asking them to explain why they love their favorite food. You know you love it, but you don’t really know why.

So, if you tell them there is texture discrimination, while their CONSCIOUS mind knows it’s wrong to say one texture of hair is better than the other, their SUBCONSCIOUS mind will steer them in one direction over the other. And they’ll have no clue they’re doing it.

Tiff
Tiff
6 years ago

I actually find it hilarious when I see my friends with 4C posting pics of Taren Guy as their hair goals. And I disagree that there aren’t women on YT with 4C hair with just as much personality.

The only thing that makes 4C YT bloggers unwatchable is that unfortunately too many black women still aren’t comfortable in their own hair texture.

Princess
Princess
6 years ago
Reply to  Tiff

Woah that is a big assumption. Joulzey doesn’t have the right to lambast all kinky haired naturals as self-hating because they don’t watch her videos. News Flash! Curlies and type 3’s make crap videos too. Anyone can make a video now. Even sisters with seriously damaged (and in need of a good trim) hair, are making videos! I hate the hair typing thing. It’s ridiculous! It’s not enough that black women have had the straight n silky look stuffed down their throats for decades. Now there has to be an exception taken to hair type. To someone of my age… Read more »

Sabrina Antoinnette (link to Instagram)
Reply to  Tiff

-Boom- I agree 100%. I think it is of high importance to find comfort in and strive to love YOURSELF as is vs. projecting dreams as a reality. I’ve been on my natural journey as a mixed textured natural (mostly 4A/4B) for almost two years now with some success, finally past shoulder length. I found myself addicted to natural hair media. Calming my YouTube obsession was key in learning and loving my own hair and texture. “Watchability” is not only a factor in this instance, and I do not feel that that issue is isolated to JUST 4C natural vloggers.…

nappylove
6 years ago

Okay, here’s the deal. I am a teenager of the 70’s. When me and my buddies cut our pressed hair and started sporting our Afro’s hair type was not even in the lexicon. We could care less. It was such a grand time among African-Americans. We just loved the fact that we were wearing our hair the way it was meant to be. All this 4B or something C is way too much overkill. This is rooted in slavery and master’s preferences. Get over it please. I had locs for seven years and I am now back sporting an Afro.… Read more »

e!3
e!3
6 years ago

Kinksgalore’s response to the original video raises various interesting (and I believe legitimate) points.
Apologies if it has already been posted (couldn’t hurt to make available at a different point in the thread though, right)but I couldn’t co-sign with her on her lack of promotion/ sharing point and not share with others.

Sandra
Sandra
6 years ago
Reply to  e!3

I agree 100%. It goes back to loving ourselves…even in the natural hair company..the looser texture was always reign supreme. Wigs, weaves, and etc do not model their textures to nappy texture. They model their products to the same old game (looser curls, straight hair).

Type 4 girls, raise your glasses and love yourselves.. stop wanting hair like someone else (Type 2, 3). Love yourselves and show it. Stop praising and buying products that delude your natural hair texture. Otherwise, whats the point of being natural?

LondonLupie84
LondonLupie84
6 years ago

Truthfully, when searching for YouTube videos I’m looking for the woman whose hair closely resembles my own in terms of length (shoulder length) and texture (fine-med 3C-4A). What can I possibly gain from following/adopting hair techniques which vloggers like for e.g. Taren Guy may use when it may not work for my own hair type? There’s no harm in checking out those who are known for their big, lengthy, glorious heads of hair, but we still need to keep it real in terms of what our own hair can and can’t do. I know I’ll never have the thickness of… Read more »

Shennel
Shennel
6 years ago
Reply to  LondonLupie84

I personally do not think you are understanding what the article is trying to say. I believe the article is trying to say that woman or men who DO HAVE 4B or 4C hair are not following the YouTube vloggers who have the same 4B or 4C hair texture. The article is not saying that woman or men who DO NOT HAVE 4B or 4C hair should or have to subscribe to those specific YouTube vloggers, they are just trying to say that people with the same hair texture should start to support people with the same hair texture and… Read more »

Sabi
Sabi
6 years ago
Reply to  Shennel

Why the assumption that if you watch someone with a different texture you hate your own? Does this ONLY apply to women with tighter type 4 hair? Or does it apply to those like me, with 3C/4A hair who watch youtubers like whitney whose hair is more uniformer, and much tighter than my own overall? Do you even know how that sounds? YOU guys are the ones projecting YOUR insecurities about your supposed “bad” hair onto others who are taking and applying tips and reviews and adjusting them to suit their own hair. Whitney’s hair styles wont look the same on my… Read more »

Cece
Cece
6 years ago
Reply to  Sabi

Exact the same here…i live Nap85 vids but her hair is NOT like mine. Therefore “PictureMEnaturai” is more so, but she does not make videos on a regular basis.

Latoya
Latoya
6 years ago
Reply to  Cece

I have 3c/4a hair and I watch YT’ers with tighter hair patterns, too! One of my fav YT’ers is a 4C natural (NaturalMe4c). I love watching her because she has a great personality, do reviews on products that I find helpful, and do vlogs with her family (all are entertaining) once and a while. In my opinion, she is not boring and she accepts and embrace her natural hair type, which is something I can respect.

Princey
Princey
6 years ago

The people saying that Jouelzy has a bad attitude are clearly newer viewers. She has been on YT for a minute now. I will say that it seems like she changed her personality in the past maybe 6 months. When I first started watching, she would make short, beautifully edited videos with great soundtracks. She was the only watchable 4c who looked like she had tight hair without that sheen and cottony appearance that other YT 4cs have. Other 4cs seemed to have poor videos, not enough vids or hair like my blakizbeautiful and CharyJay which although it has no… Read more »

ShayMarie!
ShayMarie!
6 years ago

Despite the fact that I have 4a/4b hair, I find myself constantly putting 4c behind everything I search on YouTube because I feel they go more in to depth about styling and explain trial and error while the bloggers with looser curl patterns make it look so easy that I get frustrated with them lol. I think Natural girls are obsessed with length and curl pattern for sure. When I am looking for a good interesting style I tend to look at the bloggers with kinkier shorter hair because those styles seem easier to acheive and when I look for health… Read more »

Dabney
6 years ago

I watched Joulezy’s video and though I agreed with the sentiment, I thought she rambled off the point and into another tangent. I am prolifically on Pinterest and love pinning natural hair pictures. I remember when I was first natural it was difficult to find truly inspiring natural hairstyles that weren’t helped by weaves or scurl texterizers. I am so happy I now have banked a variety of hairstyles and textures. Yet, I am seeing a trend of women with 4c hair who I follow pinning pictures of 3c-4a hair that does not resemble their own. I start to wonder… Read more »

Likewaterforchocolat
Likewaterforchocolat
6 years ago
Reply to  Dabney

You are absolutely correct about women 4c hair following and pinning images of women with 3a-4a hair types and it can absolutely be attributed to hair envy. A couple of years ago, I used to follow a Tumblr called F‑Yeah CurlsCurlsCurls and I stopped because although the hair was beautiful, they NEVER posted pics of girls with anything more than a 3c.

Cece
Cece
6 years ago
Reply to  Dabney

Quote:
“I notice that the pictures that get shared are usually the prettiest, curliest girls with beat faces. Rarely do I see just regular girls like me with short well styled hair that represents well.”.…..
This is the problem…insecurety…

Nioma
Nioma
6 years ago

I understand where she is coming from! but whenever I am on youtube I always watch naturals who don’t talk about hair, they just show it off and talk about other things not hair related. https://www.youtube.com/user/janise158 this young girl talks about games and about bullying and standing up for you. I like that she doesnt talk talk about hair, she just looks like she isnt ashamed of it. If i want to learn about hair this is what I have bglh for..not youtuber celebs. we should give it up for naturals who aren’t as noticed as natural85, taren916 etc..

Jujuluv
Jujuluv
6 years ago
Reply to  Nioma

Girl I watch her too, I don’t see any black proclaimed female nerds and I found her videos by scrolling on youtube, I don’t play video games but she caught my attention with her hair, she wasn’t ashamed to show it off as she talked about things that would be considered “white folks stuff” I am captivated by her and I feel like she will become pretty big one day and so I continue to support her!

NerdyNatural
6 years ago
Reply to  Nioma

Oh wow to be mentioned.. thank you! I try even though I am awkward and not use to talking in front of camera.. I hope to one day have a following as natural85 or joulezy but the link you posted is old one. but Thank you sooo much nioma and jujuluv for the support, hope to continue having it on my new channel 🙂

Carleee
Carleee
6 years ago

I agree that people need the whole “package” to be watchable. However, I also think that people will watch channels with styles that they can do themselves. Women with 4c hair can literally go all the way from kinky to straight. A straight-haired girl can never do a 4c hair style. A woman with 3c hair can’t get the kinky look. I think that matters a lot. A woman with 4c hair can do straight, 2c, 3c, and 4a styles. That is why women with 4c hair may be interested in people with looser textures who still have good advice… Read more »

Likewaterforchocolat
Likewaterforchocolat
6 years ago

I have been natural for about 6 years now and over the past year began viewing videos on YT. When I first began looking at YT videos I did not think there were any 4’s on YT, because even in my “suggested videos” box, folks like Taren Guy, Naptural85 and other popular curlies would pop up. I enjoyed their vids but I could not relate to anything about their hair journey. Taren does not have enough protective styling in her regimen and Naptural85 has more hair that I have to work with although their vids are enjoyable and sometimes knowledgeable… Read more »

Dananana
Dananana
6 years ago

Have you ever heard of Naturally High? She’s a UK natural with waist length kinky (4) hair who mostly protective styles. I like her because she’s down to earth and seems to be disconnected from all of the glitz and glam competition; her channel is more about hair maintenance than styling. To be completely honest, I only watch YT when I’ve got an itch to try a specific style and I’m not sure how to do it. “Professional” YouTubers are actually a huge turn off to me–sometimes “professional” videos to me seem mostly like “Hey everyone! Look at my amazing… Read more »

Hansy
Hansy
6 years ago
Reply to  Dananana

“Professional” YouTubers are actually a huge turn off to me–sometimes “professional” videos to me seem mostly like “Hey everyone! Look at my amazing hair and life! Aren’t I great?”, and it totally rubs me the wrong way.” You said exactly what I was thinking. It is really a huge turn off.

Sabi
Sabi
6 years ago

And you came to this conclusion how? LOL

My hair 3C/4A and I have hair longer than Naptural and did so without protective styling. Curlynikki just posted some article on protective styling vs. low manipulation.

Again, people stop trying to ‘police’ other naturals and what we need to do, accept, can’t do. Get a life damn.

Bobby J
Bobby J
6 years ago

Just my two cents, I dont subscribe to You Tube videos and I only watch folks I can relate to hair wise. I dont watch the popular Nap85, Taren, & those with hair texture/type not like mine. For the simple t what works for them wont work for me & vice versa. I have only been fully natural a year after a long transition. So I prefer naturalistas on You Tube who transition. And, yes those with much looser hair patterns get more subscribers because some naturals like to fawn over th hair they will never have. But for some… Read more »

trekwoman21
trekwoman21
6 years ago

When I started my natural journey, I watched Kimmay and Naptural85. Both are very informative, but I found myself discouraged just like I would on this website with all the women with long thick hair. I have 4c hair and been natural for about a year and half and although my hair isn’t past my neck, I’m learning to embrace whatever God gives me.

sammi
sammi
6 years ago

I remember when I first started watching natural hair videos on YouTube. There were about five ladies that I watched (NajahFace, Ladypknyc, RusticBeauty, Cynthiarf, and MissKrisNew). I really liked them because they had hair that was close to my own texture(especially KrisNew) and they seemed more genuine in my opinion. Then it seems they kinda just fell away when more vloggers came on the scene.

SuzyQ
SuzyQ
6 years ago

There is a difference with videos that give tutorials on how to do certain styles vs. videos that only show results or review hair products. I look at similar textures 4a-4c to see if that is a style I can accomplish with a quick lesson. Maybe that is something that needs to be factored in the above discussion. Although I’m a multi-textured natural 4a in the back and 4b on top youtubers like Nap85, Aliia James and Fusionofcultures teach your how to accomplish similar styles. I hate when I watch a video and the majority is just talking about “there… Read more »

lauren
lauren
6 years ago

Why are we letting likes follows and shares create more seperation for us? Its just social media and likes dont add any value to any of these ladies lives. I just dont think that deep into instagram i guess. I follow hair pages based on whether i like their hair nothing more nothing less. I dont want to be them i just like their hair lol

Carleee
Carleee
6 years ago

I have to ask. Are we really surprised about this so-called “texture-discrimination” when most black women with kinky hair never leave the house with a wash n go? Heck, in the natural hair community, people claim that natural hair *can’t* do a wash n go! And don’t you DARE talk about a natural’s weave because you know she likes to have “options”, straight, fake hair options. Jouelzy in particular wears fake hair in many of her videos or otherwise she uses negative undertones when talking about her natural hair. Naturals want companies to promote their channel? Well wear your own… Read more »

CS
CS
6 years ago
Reply to  Carleee

I agree with this. I can think of a lot of beautiful, articulate, women with kinkier hair that do a good job with lighting, editing, and keeping their videos down to a reasonable length (ambrosia, thechicnatural, etc.). But if I had a company and wanted to sponsor someone, it would be the one who gives off the impression that styling their hair is effortless with my product. Wearing a lot of weaves gives the impression that natural hair is problematic and requires frequent breaks or that the person is often tired/bored with their own hair. I think that kinkier haired… Read more »

Poshnera
Poshnera
6 years ago

As a black woman with 3c-4a natural hair, I’m naturally inclined to watch videos from women who have my hair type. I have seen videos from SunKissAlba (doesn’t do a thing for me), Tarenguy (hit or miss), Naptural 85 (closer to my type but can’t use the same products, but love her styles). I watch different women for different reasons. The only reason I would be inclined to watch a kinky hair review is if it was for style suggestions, but each natural is so different you never know what you can take from it. There is also the possibility… Read more »

juanita617
juanita617
6 years ago
Reply to  Poshnera

I never thought about the fact that there are non-black subscribers with curly hair watching these youtubers. That’s a valid point.

jdenni12
jdenni12
6 years ago

I think the package idea does play a role. Show me a kinky natural with long hair, a consistent regimen, quality videos, and knowledge, who has found many ways to style her own hair, and I’m sold. I can’t really think of any. Maybe I haven’t found them yet. Personally, I think that I am 3c-4c. Whatever my pattern is, it has definition. I follow all different types of naturals on YouTube. Especially if they offer skincare and makeup tips. Sometimes I just enjoy watching their hair videos too because they have little ideas in their regimens that I want… Read more »

Rochelle
Rochelle
6 years ago
Reply to  jdenni12

I actually have the same natural hair texture range as you! 🙂 And I do the same- with Naptural85 (the main natural I follow), I follow her for hair styling ideas/tips, reviews and tips for hair care overall, even though I don’t use her product/ home-made mixes and can’t put some of her styles into practice yet because of my length. Every other natural I follow I do it because they have something to offer- entertainment, a warm personality, something I can relate to (not necessarily similar texture alone but like other Caribbean naturals or people on a holistic health… Read more »

Sandraaaa
Sandraaaa
6 years ago
Reply to  jdenni12

What about Beautifulbrownbabydoll?

Silvi
Silvi
6 years ago
Reply to  Sandraaaa

BBBD pulls a lot of her viewers based on her weight loss and motivational videos, not solely on her hair. And although, beautiful, I think her hair brings the least drawing (if that makes sense).

Lola
Lola
6 years ago

I have multi textured hair- mainly 4a, 4b , 3c and a touch of 4c so I subscribe to Iknowlee as she has a very similar curl pattern to mine. I usually watch videos based on hairstyles I would like to copy. I actually thought I was a 4c all over until I went natural 3 years ago. So shameful that I hadn’t seen my own natural hair texture since childhood! Most girls I know with tighter curl patterns rock kinky curly weaves in 3b and 3c textures! I guess if you can’t achieve it, weave it!

Shay
Shay
6 years ago

I completely agree that length plays a role. It does with me. I watch youtube videos for something to aspire to. The girls in the video have hair at a similar length to mine so it has no appeal. The key word is ‘appeal’. Secondly, the other thing not mentioned is style. I don’t care what texture you have. If I don’t like your personal style I’m not watching it. As far as their youtube videos are concerned it’s because I don’t like either of their personal style. With social media though it’s a different ball game. There it’s not… Read more »

Elodie
Elodie
6 years ago

What a controversial topic! I have not read all the posts but what I can see there is a lot of frustration and tiredness coming from 4B and 4C women… There is a real need to be more represented on YT and to get more attention from brands too. Being a 4C myself, I totally agree with many of the reasons that have been evoked to explain the situation. The only thing I can say now is that the change is in our hands. We seem to be quite a high number of kinky-haired nappy…some with long expérience in taking care… Read more »

Sabrina Antoinnette (link to Instagram)

I accidentally posted this as a reply in earlier conversation, but I agree 100% with portions of this entry. I think it is of high importance to find comfort in and strive to love YOURSELF as is vs. projecting dreams as a reality by striving to be exactly like your hair crush. I’ve been on my natural journey as a mixed textured natural (mostly 4A/4B) for almost two years now with some success, finally past shoulder length. I found myself addicted to natural hair media. Calming my YouTube obsession was key in learning and loving my own hair and texture.… Read more »

F2usacib
F2usacib
6 years ago

I subscribe to YTers with hair that looks like mine-thick, coarse, coily, medium length. My daughter has fine, curly, soft hair so I also watch vids by YTers whose hair looks like hers. I like vloggers who offer content and character, not into the folks who make vids so folks can fawn over how beautiful they are, or who wear 10lbs of makeup or a store’s worth of bangles and bobs. I don’t look to YT for substantive information bc so many of the vloggers offer fluff nonsense or regurgitate the same silly information. Some folks are on YT just… Read more »

Jo Jo
Jo Jo
6 years ago

I most deffinantly agree. I recently became a natural for about year if not 18 months as a result of hair coloring and perms ( and my damage was done with a perfessional!) Either way I noticed I couldn’t follow the exact styles looking at these naturals on YouTube, and I realized it was a result of my hair texture is not theirs BUT putting in key words doesn’t bring up these young ladies (joulezy and others) so is there another problem?.. I still haven’t figured out my hair type yet and would love help with that but I am… Read more »

michelle
michelle
6 years ago

I think it depends on what you are looking for. If you are looking for a style that you can currently do on your own hair, then you will probably look for someone with your current length of hair. I wouldn’t always choose by ‘texture’. I am multi-tex and choose styles that I think that I can achieve or manipulate my hair to look similar to. I have to admit that I don’t watch a lot of ‘wash n go’ videos because my hair shrinks like crazy if I do one and I don’t like lots of shrinkage.

karencurly
karencurly
6 years ago

I cannot agree more…personality and presentation go along way…hair length also inspires…

Toni
Toni
6 years ago

Most black women are 4b-4c and a few 4a’s. So to the people claiming “people watch the texture that is like their’s is BS”. The problem is, the companies online PROMOTE those people and put them at the top of the list in searches etc. So therefore you can’t help but to see them first. I personally agree that people tend to watch hair type like their own. As a 4c natural with long thick hair that new very little about this “natural hair” movement until recently. When googleing “natural black hair styles” the women appeared DIDNT have my hair… Read more »

anonymous
anonymous
6 years ago
Reply to  Toni

How do you know that most black women have 4b-4c hair?! I have 4A hair and a lot of naturals I know personally do also. a number of 4C’s seems to be women who are disappointed with their natural hair texture after believing that cutting relaxed ends would result in curly and coily hair. I’ve rarely if ever seen someone with 3c-4a hair complain on YT…

Elodie
Elodie
6 years ago
Reply to  anonymous

I don’t really like the way you imply 4B/4C are always complaining about their hair texture and suggesting that most of us are disappointed about it. This is insulting to me.

My hair texture was not a surprise to me as I saw pictures and remember touching my true hair as a kid. I am very happy with my kinky hair even if sometimes I have “bad hair day” because of its thinness. The same way I am sure 3B or 3C have bad hair days because of bad products, bad weather, bad mood etc.

Tameka
Tameka
6 years ago
Reply to  Toni

Most black women do not have 4b-4c hair. Most black women have 3b-4c hair with a smaller amount of 2–3a. Perhaps this faulty, but commonly stated, perception is the principle reason that people seem very confused when they ask me — a very dark-skinned black women with no Eurocentric features — “How do you get your hair to do that?” or ‘What do you put in you hair to make it do that/curl?” and then drill me with questions about whether I twist it, set it on rods, etc. when I tell then I natural and I just use a… Read more »

Michelle Spice
Michelle Spice
6 years ago

We answer to everything and we allow everyone to categorize us they feel!

We also allow any insect to speak to us anyway…

Monica
6 years ago

I mainly subscribe to naturals with my hair type on YT because I’m learning to embrace my curl pattern and I dont want to watch styles that my hair cannot do. Now I think that Jouelzy and Klassy Kinks made some good points, there is definitely texture discrimination but this is a issue in the whole black community, let’s be real ! Now I feel that the main reason why Jouelzy doesn’t get many company deals is because her personality is really a hit or miss : you can love her , like I do or hate her.

Loquacious
Loquacious
6 years ago

I wish some black women with natural hair would stop waiting for a “brand” to support them. These “brands” paid for the propoganda that convinced generations of black women that using lye to straighten their hair was the truth and the light. Now that black women have flipped the script, companies like Dark and Lovely create a line for natural hair. Child, please. These “brands” don’t care about supporting black women. They care about getting money from black women. Jouelzy and others need to stop waiting for a “brand” to show interest in her hair type and create her own. In… Read more »

Dee
Dee
6 years ago
Reply to  Loquacious

Spot on.

bree
bree
6 years ago

Being someone who has Type 3 hair, I notice I do have less trouble finding really “popular” youtubers w/ my hair type than my type 4 friends; and after listening to this girl’s rant, (Joulezy)I completely agreed and proceeded to check out her page. I then saw a majority of non-hair related videos, wig videos, straightened hair videos, etc. Yes she did have natural hair videos but I can see why she wouldn’t be a girl w/ type 4 hair’s first pick to subscribe to. You have to remember quality does count as well. (Not saying that there aren’t type… Read more »

Dananana
Dananana
6 years ago
Reply to  bree

“Type 4” here.…and I kind of agree. Jouelzy and Ijeoma both have valid points in some areas (e.g. there is texture discrimination, it comes from companies and within the NHC, etc.). But why would I watch wig and weave videos (I’m subscribed to Ijeoma though) when I can do a bit of digging, and find someone whose channel fits me? This entire conversation inspired me to look for “type 4”* youtubers to watch, because as I previously stated… I don’t really watch YT unless I’m looking for a style. I found a couple YT channels I’m now in love with!… Read more »

Dananana
Dananana
6 years ago
Reply to  Dananana

*I really believe most natural heads are multitextured, and single textured hair is a rarity. Thus, typing is really useful for identifying strands…and that’s it. Behavior is unique for every fro, regardless of type 🙂

Elodie
Elodie
6 years ago

This obsession for curl is really interesting…I am from Martinique (Caribbean) and I actually never heard of it before reading nappy blogs. Many 4B or 4C talking about defining curls, using curl activators and doing wash and go’s…and I was like “my 4C hair does not curl? is that normal?”…well duh! It does not curl because I don’t think it can but it does so many other cool things so why bother ? I believe it’s an african-american thing, in the Caribbean I never had talks about “curl définition”. I would like to have Caribbean, African or South-american black girl… Read more »

CharJ
CharJ
6 years ago
Reply to  Elodie

I’m from Barbados and in the past we didn’t care one bit. Even now the majority don’t care. However, there are a few (mostly 18–30 year olds) who have or are now jumping on the bandwagon of defining curls. But no matter where you go, the 1,2, and 3 hair types will always be praised as being “better” or “prettier”.

Hannah
Hannah
6 years ago
Reply to  Elodie

African here and yes, I can confirm that this whole ‘curl definition’ business is very much related to the current natural hair movement. When I went natural I didn’t know (or care) about typing, curls, etc, but as I started watching YouTube and reading blogs I saw it everywhere…

Dee
Dee
6 years ago
Reply to  Elodie

Agreed. I’m of Caribbean descent. The curl definition craze of today in the U.S. reminds me of the obsession with jheri curl and leisure curl from back in the day. There seems to be an obsession with “fixing” what isn’t broken and I think it harks back to many not being truly comfortable with their hair’s natural state. It is probably to be expected as the result of wearing and seeing one’s own real locks for the first time after years and generations of societal conditioning, along with a particular cultural obsession with aesthetics and “perfection”.

Latoya
Latoya
6 years ago

I responded to one of these video rants yesterday, prior to reading this post. You took the words out of mouth! I told this young lady the same thing you wrote here–people subscribe to YouTubers with great personalities and high-quality videos among other things. Also, I stated that kinky-haired YT’ers would get more views, if women with a similar hair texture would support their channels.

Tiff
Tiff
6 years ago

Like me, most of my favorite 4b-4c youtubers find it best to wear long lasting protective styles. For a lot of people this means wigs, weaves, and braid extensions. 3a-4a you tubers like naptural85 will redo their hair every few days, giving them a lot of different styles to show off for the youtube community. The 4b-4c youtubers who have tried to mimic the 3a-4a naturals and give a continuous stream of interesting styles tend to loose their hair (ex. glamfun). Many of the 4b-4c youtubers compensate by giving less hair tutorials than the average 3a-4a youtuber and makeup/workout/life/style videos.… Read more »

more
more
5 years ago
Reply to  Tiff

FACTS! If us 4c mimic that we end up with a clump of hair in the bathroom floor! We can’t be out here redoing our hair every week

Alleydrich
Alleydrich
6 years ago

I personally watch and follow videos of youtubers with a similar hair type as my own (3c). I NEVER subscribe to a youtuber’s channel that I cannot apply to my own hair (that goes for kinkier hair textures and looser hair textures). It just doesnt make sense to me. I agree with what was said in this article. However, I do think you missed one element. Youtubers that are more attractive tend to have more views and more subscribers (regardless of hair type). The more pleasing to the eye a person is the more likely they can have a successful youtube… Read more »

Michelle
Michelle
6 years ago

Jenell B Stewart from Blakizbeautyful and kinkycurlycoilyme.com is a popular self proclaimed 4C Natural blogger.

wow
wow
6 years ago

maybe it has something to do with naturals going natural to be cool/trendy rather than for getting to like blk features.

there is some photo i saw of a youtuber who made a set of photos. one she had her kinky texture and was looking all sad. she then did a twist out style and her expression was like THANK YOU JESUS. smh. the funny part is instead of a twistout it was a relaxer ppl would call her self-hating.

Okay
Okay
6 years ago

Is everyone ignoring the elephant in the room? Cause its too obvious. Why are these channels getting the praise while 4b/c are being ignored? Because everyone wants loose, mixed girl, curls cause its the same mindset of wanting light skin. Looser curls, means closer to euro beauty, aka white people. You see it in the comments on videos, you see it on product ads o f the lure of being mixed and looser curls are the only right way to be natural. Its saddening and sickening. We are still a slave to these euro beauty standards that bombard us everywhere we go.… Read more »

mary
mary
6 years ago
Reply to  Okay

You are soooo right.

Jade
Jade
6 years ago
Reply to  mary

I agree. people are treating it like another standards that most of use can’t reach. going natural went from loving what you have to another divide in our people. why do black people do this to themselves? I will never understand it. i have “3b” hair and i’ll never understand the stink eye i recieve because of it. i didn’t ask anyone to feel a certain way about my hair. when i started my no heat journey the person i followed and watched was naptural. even though her hair is “4b‑c” i love her videos, she still have valid advice… Read more »

Musicallyfly
Musicallyfly
6 years ago
Reply to  Okay

I agree with you partly. When I first started my natural hair journey 4 years ago, I was trying to achieve that loose curl look, and it took me a year to really understand the purpose of the natural hair movement (ie. Love what you have). However, of late, I have been desiring looser textured hair just for the shear purpose of minimizing tangles. I have 3c/4a hair and I spend a LOT of time detangling. I have to wear protective styles 90% of the time to prevent tangles. It’s very frustrating. I love my hair, I just to love… Read more »

Aliyah Morrison
Aliyah Morrison
5 years ago
Reply to  Musicallyfly

Omg i have the same hair type and I spent months trying to get a looser curl like 3a 3b . I love my 3c 4a hair but sometimes I wish my tight curls were looser and that I had silky edges . Now i just accepted my hair and love my tight curls and coils . I get alot of tangles too and not even a year natural yet I braid my hair on cornrows to minimize tangles .

Maggie A
6 years ago
Reply to  Okay

I really like your $0.02 because it is true.
For a lot of people, beauty and self confidence comes from validation from men and society in a general. Until the darker melanin, cotton haired young ladies like myself find it within ourselves to rise and break through that glass box fighting for that validation will forever be a lost cause.

Monet Fugatey
6 years ago

I’ve subscribed to African and Nikki just now. I think it’s the lack of knowledge of the good YouTube personalities! I would like my you tube front page to be more customized to what I Favored and subscribed to. I’ve been sifting through videos and after heavy Internet Lagging I get ADHD on You Tube and sign off. Also, it takes talking to other naturalist to know them or reading and surfing the web a lot. I don’t have much time but to work a lot, feed kids,spirituality, run kids, sex, barely clean, health, dress, cook, do my thick springy… Read more »

Monet Fugatey
6 years ago
Reply to  Monet Fugatey

And it’s spungy not springy. Dang spell check and no edit options.

Phyllis
Phyllis
6 years ago

I have kinky hair and I have been natural for what is about to be a year now. Making youtube videos in my opinion is not easy and not a lot of people have the time for it. I have watched many hair youtube videos for both natural hair and weaves. Majority of women who have 4c hair and I have seen it even in my own family. My sister has 3c hair and people and my mother who had recently went natural at that time asked her how did you get it like that. How my sister always answers… Read more »

Monet Fugatey
6 years ago
Reply to  Phyllis

You’re so right! And like you said at first, bc I’m in that stage, WE DoNt have Time! Unless we can really figure out or get help to make quality You Tube videos, you won’t see our MOP on the screen! I’m thinking about it and and I’m like No! Who would watch me day in and day out, how can I Time Manage with all it takes to get my hair perfect, learn all the best products, visit natural hair shows or research, and still pay my bills and feed my 4 kids? We are the lets do it… Read more »

Bel
Bel
6 years ago

I watched Jouelzy’s video but not the response. It appears that Jouelzy got into the game for the wrong reasons. At first, it was to get free weave, but when that didn’t materialize, she moved on to natural hair. That gives the appearance of inauthenticity. Is she upset that she doesn’t have a bigger following and is getting overlooked or that she isn’t getting free stuff? FWIW, she mentioned having 80K subscribers and in the month since the video came out she’s climbed to 97K. Who’s to say the video wasn’t just click bait? Personality also counts. I first saw her… Read more »

Monet Fugatey
6 years ago
Reply to  Bel

Awsome explanation! Totally agree Bel.

Maggie A
6 years ago
Reply to  Bel

I whole heartedly agree with your closing paragraph!

xo
Maggie A
http://www.lovemavin.com

thefwordprod
thefwordprod
6 years ago

Dephne Madyara is a great “watchable” 4c natural

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Q
Q
6 years ago

I think we are also not taking into account time. It takes time to build a quality channel. The women named in this article have been at this since at least 2009. Also two out of the three for sure are full time Vloggers. This is their full time job. NaturalMe4C is a great. She is the total package. I have fine 4a hair however; I love to watch her channel. No my hair cannot do all the great things that hers can but I genuinely enjoy watching her and her family. As time has passed, you can really see… Read more »

tgr1
tgr1
6 years ago
Reply to  Q

Chary Jay is not 4c, she says shes 4a and you should watch her video with the salon experiences, the stylists tells her that as well

Trici
Trici
6 years ago

I have to say, when I first went natural in 2008, the texture discrimination mainly came from men. That’s why it was so refreshing to be around and communicate with women with ALL hair types. There were very few naturals when I started 6 years ago, and I loved the friendship and bonding I got from the whole experience. I spent countless hours on Fotki skimming through accounts for updates and regimen tips. We were really into it to empower EACH other. No one was worried about texture discrimination. Now all of a sudden, you have self proclaimed gurus that… Read more »

Maggie A
6 years ago

I saw Jouelzy’s video and I definitely agreed to an extent. I agree much more with the second video and your point in this post. I believe people are just looking for someone to blame . I definitely have come across many many Youtubers with hair ‘like mine’ but the video quality just was not what something I look forward to seeing in my “my subscriptions” list. I subscribed to Mahogany Curls because her video quality, editing and attention to detailed (QUALITY) information is amazing. I subscribed to African Export because her personality is very comfortable and her hair texture… Read more »

Aliyah Morrison
Aliyah Morrison
5 years ago

I watch those with my hair and kinkier than mines . I’m sorry I’m going to follow coily curly naturals like Naptural85 she has a great personality , one of the few that has my hair type 4a but I’m 3c/4a and she gives me information and tips that actually work !I also Follow Hair Crush and many others .

Aliyah Morrison
Aliyah Morrison
5 years ago

But I get texture discrimination because the men I talked to only liked my hair because I had tight curls and adorable coils and my mom and brother hates my hair .

mjslyfe
mjslyfe
5 years ago

http://youtu.be/aFObl1vQpIw

This youtubber breaks it down!

mjslyfe
mjslyfe
5 years ago

MJ Lewis is a new Type 4 natural that is creating a buzz as well.

Soliloquy
Soliloquy
5 years ago

That girl has the most amazing mouth. I have lip envy.

Alexia Morrison
Alexia Morrison
3 years ago

The whole paragraph about the “watchability” of the bloggers is a whole load of bullshit. Well, not entirely. Let me put it this way; texture discrimination ultimately affects the watchability of the content put out by kinky-haired bloggers/vloggers. It’s not that for some “odd reason” kinky-haired vloggers usually have lesser quality videos and content than loose-curly haired vloggers. The cold hard truth is because of texture discrimination, curly-haired vloggers end up receiving more endorsement deals, sponsorships, and higher viewer and subscriber numbers than their kinky-haired counterparts. And because this is 2017, we are all well aware that more views=more youtube… Read more »

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