Where are you from?
E: I currently live in Rio. I’m a industrial engineer and work as a consultant in a software company. I’m from Santa Catarina, south of Brazil, as is all of my family. I love the diverse cultural background. Music, dance, religion… everything is so connected with our African roots. But the thing I most admire is that, besides its social problems, people always find a way to have fun and enjoy life.
What is the natural hair scene like in Brazil?
E: Natural hair is becoming more popular, especially here in Rio… it must be the weather, since it’s not a easy task to maintain straight hair with this heat and humidity. Natural hair with loose and defined curls is well accepted. Fros are still seen as some kind of “revolution” but is not that unusual, especially in the hip hop scene. However, straight and long hair still dictates the rules in most media outlets. We can definitely can see some changes though. Now there are product options for curly hair.
When did you go natural?
E: I have been natural my whole life! Growing up, my mom refused to put any chemical on my hair or let any hairdresser relax it (and believe it, they tried it!). She said it would “kill” my hair and I would end up like her, spending years trying to reverse it back. I love her for that! 🙂
I mostly kept my hair in pony tails and buns as a child. When I got to high school I just let it go! I like the volume and versatility of curls. When I want to change it up I blow dry and use a flat iron to wear it straight for a while. But it doesn’t last long as I love to go the beach and get my hair wet!
What’s your regimen?
E: My regimen is pretty simple. I shampoo, condition and apply vitamins to my hair once a week at home. I don’t do anything special before going to sleep. I just put my hair in a bun and yes, most of my curls are gone when I wake up… so my weekday visual is wavier. I apply some leave-in to get some definition.
I also go to a local salon to do a deep conditioning twice a month. I’m always trying new products, but I’ve been using L’Oréal for a while. I like their Elsève line with honey jelly. It really works for my hair, specially its leave-in. I recently tried Miss Jessie’s Rapid Recovery Treatment after a little too much sun and salt water in the beach and found it really good too. I used to buy deep conditioning cremes with avocado, but I can’t find it easily anymore. Honey and avocado in the formula have always worked for me.
Where do you buy your products?
E: I usually buy in cosmetics shops. My L’Oréal products are easy to find it in pharmacies too.
What would you like to see in your country in terms of haircare?
E: I’d like too see more products for non chemical treated curly hair and more dedicated material in Brazilian magazines and websites.