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Avatar • Feb 2, 2020

There is an art to lotioning that many people (including me!) do not know. While I tend to lotion right out of the shower when my skin is damp, I didn’t realize that that’s actually the way you should ALWAYS do it â€” on damp skin.

Shari Marchbein, a NY dermatologist, believes moisturizer should be applied within 60 seconds of cleansing to trap hydration. As she said in a recent New York Times article;

“If you frost a dry cake, the cake is still dry. If you frost a moist cake, it stays moist.”

I’m lowkey embarrassed it took me 34 years to learn this. So I’m passing on the good word.

What about moisturizing during the day? I discussed this with an esthetician friend of mine and she recommends carrying a small body mist (or even just a spritz bottle of water!) to apply moisture to dry areas before lotioning.

Here are a few customers who figured this out way before I did…

“I love the way I feel, smell, and look after I slather it on straight outta the shower to lock in that precious moisture lol. This is my go-to and I’m glowing every time I use it.” — Ashley on Vanilla Whipped Shea Butter

“Amazing products!!! I use the butters every time I get out of the shower.” — Sabriya on Whipped Butters Sample Pack

“Best stuff ever to grace my skin!! I love how this whipped butter is not heavy and melts directly into my skin after a hot shower. It keeps my skin hydrated all day.” â€” Kenya on Mango Shea Blended Butter

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