The reputation a lot of handmade companies have is for incredibly slow shipping and processing times. It’s not uncommon to wait 2 or 3 weeks (sometimes longer) after placing an order until a product is in your hand. And being an indie beauty company owner, honestly I get it.
In my early days I vacillated wildly between desperately wanting a huge flood of orders, and desperately dreading a huge flood of orders. Wanting it because the infusion of cash was so necessary. Dreading it because I knew it would mean hours upon hours of whipping butter. Black Friday was always a best‐of‐times, worst‐of‐times scenario — the high of getting record‐breaking sales followed by the low of working days on end to fill orders with 2 or 3 hour sleep breaks in between.
Last summer I knew it wasn’t sustainable anymore. And that’s part of the reason why I moved my business into its own physical location, instead of continuing to operate it out of my home. I knew I needed a dedicated space to focus on production and fulfillment.
I also beefed up my team. Instead of using just one assistant to help me with ‘whippin and shippin’ (as we affectionately call it), I hired 3. In the short term, hiring additional labor cut heavily into my profits. In the long term it proved to be a valuable investment that allowed us to grow.
Today we create about 2,500 units of product every month. And, between in‐store and online, we fill about 850 orders. About 40% of our orders go out same‐day or next day, another 45% (the vast majority) go out in 2 to 3 business days and 5% are held up longer due to fulfillment needs — or post office shenanigans! — as I complained about in this Instagram post.
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Just half of the orders @uspostalservice was supposed to pick up Friday but the delivery guy never came! @uspostalservice you have a small business owner out here looking crazy! Emailing tracking numbers that don’t update because y’all ain’t picking the ish up on time. 😠 Luckily this doesn’t happen often, but still!
Sales spikes no longer phase us. We have processes in place to fill things quickly and we have the capacity to fill wholesale orders.
I wanted to communicate this because even though we are an indie company, we are very process oriented and our shipping times are on‐par with brands much much larger than us.
So when you place an order don’t worry. You won’t be waiting weeks to get a tracking number. And if, god forbid, something falls through the cracks, call us at (312) 448‑3343 or email firstname.lastname@example.org. We pride ourselves on being hyper responsive to shipping and processing queries.