After using celebs such as Cynthia Bailey, Tracee Ellis Ross and Michelle Obama’s hairstylist to endorse their Softsheen Carson Optimum Amla Legend Relaxer, L’oreal has been slapped with a class action lawsuit.
According to TMZ, who first broke the story, the claimants allege that the the product causes hair loss, breakage, blisters and burns.
L’oreal sold consumers on the idea that the relaxer would be better for the hair because it uses Indian fruit instead of lye. Reviews on Amazon, however, show that on the whole, the product did not live up to its claims.
The women are suing for 5 million dollars. L’oreal has not yet released a public statement.