Women come in a variety of shapes and sizes, but fashion companies rarely showcase their pieces in a variety of sizes. While there has been in increase of plus‐size clothing options, they are often separate from the mainstream lines. Indie design house Ekineyo has managed to solve this dilemma by not only carrying its pieces in a wide range of size options, but also showcasing pieces by body size.
Ekineyo, the Nigerian Yoruba name, Oyenike, spelled backwards, is the middle name of founder Nike Oyelami.
Ekineyo launched in Brooklyn in 2010 and since then the company’s pieces have been seen on many celebrities including Elle Varner, Nicole Ari Parker, Tika Sumpter, Laura Govan, and most recently Jill Scott for her feature in Essence Magazine.
To see how you might look in a particular Ekineyo piece, you simply have to click on their virtual size guide and you’ll be presented with options like so:
We’re looking forward to seeing what’s next for Ekineyo.