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This Black-Owned Fashion Label Models Its Designs on Women of All Sizes

Avatar • Jun 28, 2016

Women come in a variety of shapes and sizes, but fashion companies rarely showcase their pieces in a variety of sizes. While there has been in increase of plus-size clothing options, they are often separate from the mainstream lines. Indie design house Ekineyo  has managed to solve this dilemma by not only carrying its pieces in a wide range of size options, but also showcasing pieces by body size.

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Ekineyo, the Nigerian Yoruba name, Oyenike, spelled backwards, is the middle name of founder Nike Oyelami.

Nike Oyelami

Ekineyo founder, Nike Oyelami

Ekineyo launched in Brooklyn in 2010 and since then the company’s pieces have been seen on many celebrities including  Elle Varner, Nicole Ari Parker, Tika Sumpter, Laura Govan, and most recently Jill Scott for her feature in Essence Magazine.

Screen Shot 2016-06-28 at 11.20.40 AM

To see how you might look in a particular Ekineyo piece, you simply have to click on their virtual size guide and you’ll be presented with options like so:

heaven_size_xs-sm_chocolate_2048x2048

frankie_2x_chocolate_size_guide_2048x2048 Kym_size_ML-XL_Chocolate_2048x2048 RENEE_CHOCOLATE_3X_SIZE_GUIDE_2048x2048

We’re looking forward to seeing what’s next for Ekineyo.

Avatar

About Lisa Jean Francois

I'm a Lipstick-obsessed Journalist and Fashion Blogger. You can find me over on my blog or youtube channel swatching lippies and strutting around in 5-inch heels. I'm a also a brand coach, specializing in video marketing and digital brand development. Find me @lisaalamode.

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Guest
Guest
4 years ago

This is a great idea. Great marketing tool.

Staci Elle
4 years ago

Nice idea! I like it.

TWA4now
TWA4now
4 years ago

Nice! I LOVE the different sizes!

OptimistInChief
OptimistInChief
4 years ago

Heaven doesn’t look very happy. The other models are smiling.

Michtou
Michtou
4 years ago

She needs to eat more.

trackback

[…] weißen Models ohne Behinderungen präsentiert. Das muss sich ändern. Wie es anders geht, zeigt Nike Oyelami, Gründerin des Indie Labels Ekineyo, und präsentiert auf ihrer Webseite Models unterschiedlicher […]

AMC
AMC
4 years ago

LOVE IT

ashley
ashley
4 years ago

Correction, Oyenike is her FIRST name. “Nike” is a shortened version of Oyenike.

Caroline Akwi
Caroline Akwi
4 years ago

beautiful ladies!

Ammy Christ
3 years ago

Its really awesome.
Stores that sell women’s clothes acquire them from different designers to have a variety and to increase the creativity.

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