According to Marie Claire, Allure, Bustle, and several other glossies with a primarily white readership, curls are the latest and hottest trend of 2016, and were a recommended look for those who attended Coachella last weekend. Here’s an excerpt from Marie Claire’s Curls are having a moment people. Here’s how to make the most of them post a few weeks ago:
There is something sassy about bouncy, springy curls. All hail our curly haired Queens. Beyonce’s locks have gained admirers over the years, with Yoncé embracing her natural hair and completely owning it. She knows a thing or two about big hair and boy does it show. Did we mention Sarah Jessica Parker’s infamous mane? Her iconic curls are still a talking point to this day.
Ummmm, when exactly did Yonce embrace her natural hair again? Right… her curly lace wigs ARE popping, but she’s been wearing a variety of curly looks for years. As a matter of fact, black women have been wearing their hair curly, coily and kinky — in mass numbers — for at least ten years now, so I think it’s safe to say that WE ushered in this curly hair mainstream acceptance trend. Natural haircare brands with a cross-cultural market base like Carol’s Daughter, Shea Moisture, CURLS, and Mixed Chicks have risen to popularity because of black women’s support — and the numerous companies that have followed suit, creating products specifically for curly hair, have to respect the OG companies who paved the way for them, as well as the OG customer base who made sales a reality.
As you can expect, the whole curly is better thing is so hot among white women now that perms — as in chemical treatments that permanently curl one’s hair (not to be confused with a black girl perm aka a relaxer) — are back in style.
Apparently there’s a list of curly girls of Instagram that we should all be following, and thank God Vashtie and Solange made the list, otherwise we would’ve had to give someone a piece of our mind.
Soundoff! How do you feel about the new uprising trend of curl in mainstream media?