Beyonce released promotional images and video for her new athleisure line, Ivy Park, today and it wasn’t long before the stunning images papered the Internet. Ivy Park is a partnership with TopShop, and has been in the works since at least October 2014.
In a promotional video shot in her native Houston, Beyonce discusses some of her fitness history and inspiration, and gives insight into the significance of the word “park”.
The promotional images for Ivy Park are gorgeous, showing the singer in a variety of athletic environments and flexible poses.
Beyonce also shared some behind the scene images on her website.
And in a bit of cross-promotion, Beyonce wears her Ivy Park unitard on the cover of the May 2016 issue of Elle, which also dropped today
Ivy Park hits stores on April 14 and will feature 200 pieces. It will be available at Top Shop, Nordstrom and Net-a-Porter.