It all began when 26-year-old beauty blogger Nadia Gray saw an advertisement for Maybellineโs matte foundations, featuring supermodel Jourdan Dunn.
The self-described โproduct junkieโ immediately sought to purchase the foundation but found that, in the UK, the darkest of the 12 shades are not available. The darkest matte foundation Maybelline sells on its UK site is Sun Beige.
The Maybelline matte foundations available in the UK.
The Maybelline matte foundations available in the United States.
Gray wrote a blog post questioning why Maybelline was not catering to brown-skinned black women and dismissed the notion there isnโt a market. (According to a 2011 census there are 1.9 million black Brits in the UK.) She also questioned why Dunn was used in the ad when her foundation color isnโt even available.
โEven though I am annoyed by this I am not surprised, this is an issue that plagues any woman who is not white. Getting anything to suit your skin tone from global beauty brands is almost impossible.
I like so many other black women have to buy high end foundations and concealer because billion dollar beauty corporations simply donโt cater for us. They always make the same excuses saying there is no market for the product which is just not true. There is a huge population of black women in the United Kingdom.
Maybelline, Lโoreal, Rimmel, Max Factor and any other drugstore brand do we not have skin? Donโt we also need makeup? Not everyone can afford to or have to be subjected to spending over ยฃ20 on foundation.
Maybelline has taken a Black British woman and used her in their adverts to sell products but Jourdan couldnโt walk into boots or super drug and buy the same product she is advertising.
It is sad because I buy maybelline and other drugstore brands regularly. Their mascaras are amazing but they are still not catering to a huge and hungry market and we are still having this discussion in 2016.โ
Nadia Gray
https://www.instagram.com/nadiagrayphoto/
In an interview with The Daily mail Gray expounded on her frustration.
โI did not start wearing foundation until I was 20 years old because I could not afford to buy MAC and other expensive brands, I was always envious of my friends in school because they could walk into a shop and experiment with make-up and I could never do that.โ
Maybelline has since replied that they plan to make the darker foundations available in the UK in the coming months.
Ladies, what are your thoughts?
this is the problemโฆcosmetics for dark women BY dark women/men the average product junkie can not afford.โฆyet cosmetic giants run by old WHITE MEN do not care about us or our $$$$.โฆa dark woman can not win.โฆat least stop giving OLD WHITE MEN
but even business wise, black companies still may not sell their products locally if they do a demographic search and see that the black population isnโt large enough to sustain sales and business, which is why many of the black owned companies sell online. they can keep the prices low and have a greater impact on supply and demand by selling worldwide than trying to satisfy a small population within a town with a local store
Itโs the same here in Canada.
I wrote to Covergirl a long time ago, when the Queen collection was coming out. They told me there was no market and not enough women of colour in Canada to sell darker shade products.
support black owned makeup lines https://www.facebook.com/NagiCosmetics/
Which is clearly a lie since any product that does cater to darker skin tones sells out within a day. There are so many products that I see available in other places that I simply donโt have access too.
I have no choice but to stay with MAC and a few brands at Sephora that actually release a wider variety of shades and undertones. Itโs so frustrating.
The Queen Collection us very hard to find here in the US. Even in the most diverse areas dont sell it, you have to travel black neighborhoods.
Side bar: U love Maybellines Fit Me foundation #355 Coconut.
There is a ton of Queen where I live. I have seen it I know at Walgreens and Kmart. My neighborhood is diverse but mostly white.
I did some research and found a black-owned cosmetics brand in Canada called NAGI Cosmetics. They have a store in Montreal. Hope this helps.
Buy black. There are plenty of black owned make up companies. I have no problem finding make up that matches my skin tone perfectly and I have much more melanin than the black woman in the first ad. Check out my pic on the left
Support black owned makeup line
Yes Yes Yes. For many years I have almost exclusively bought foundation made by and made for black people. Color and quality is superb.
This is why I donโt buy from big companies. At some point when they saturate the market theyโll remember black women and act like theyโre doing you a favor. There are plenty of small companies out there that specialize in makeup for black women. Take a look at Valana โhttp://face-natural.com/blog/go/valana-minerals/
Yah, this is part of why Iโve never worn makeup. That said, you point out the number of black British people, but even if all of those are women youโre down to 3% of the U.K. population. Like other people are saying, the best best seems to be to go with black-owned businesses because with big businesses catering to a small group doesnโt have enough return for the investment in their mind. Most places operate on โone size fits mostโ. I do think itโs bad that they use a black British model to highlight diversity then donโt expand that market… Read more »
My thoughts: as Black women, we donโt have to wear makeup at all. Praise God!!! ??????
Many black women myself included suffer from dark spots, uneven skin so I chose to wear makeup.
Too true I dont wear makeup which was really made to make WW look pretty lets face it, without their cake they all look ? ??????
Same here in France, it would be nice for me to be able to buy drugstore make up that matches my complexion, but it is not happening.
L.O.G. Cosmetics is a black-owned UK beauty brand. They may have what youโre looking for. Not sure if their in stores (as iโm in US) but you could email them and see.
Build our own!!!
I donโt buy drug store foundation. My experience has been that itโs garbage. Breaks my skin out and the colors donโt work for my tone. Last time I tried it was that Queen latifah stuff because it was on clearance. One use and into the trash it went. I know it works for some people and I get why people would be upset. Consider this why are we begging companies to take our money who obviously donโt give enough of a f about us or our money to make our shade. They obviously know we exist.
Exactly. I would advise Nadia to look into companies such as Black Radiance and Black Opal. Both are affordable makeup brands and in the case of Black Radiance, are made exclusively for women of colour.
The discussion Black people should be having in 2016 although a little overdue is how are we going to create for ourselves. The less we stop looking for these big companies to cater for us means the less disappointments in life. I donโt wear make up itโs not an area Iโm interested in but I do remember reading about a sister who started her own make up range about 15 years ago. She stocked in Morleys, Brixton. I donโt know if sheโs still going, but if Nadia lives in London she can check out the store.
Since I donโt but drugstore foundation I usually donโt pay attention to the selection but this got me curious about what things are like where I live. I live in US, specifically the south. Iโm in Walgreenโs right bowand see a lot for black women. Maybelline Fit Me. Lo real True Match. Reckon Color Stay. cover Girl True Blend. Cover Girl Outlast. Cover Girl Ultra Smooth. Milani And there is a ton of Cover Girl Queen. Matter of fact itโs BOGO 50% off. I bought Queen once at Kmart. Maybe there is a way for people to order online.
This comes at a perfect time. Today I went to five different UK drugstores looking for a concealer to match my complexion. Usually buying my foundation from Maybelline, I just assumed theyโd have the concealer too. Nope. Out of the dozens of cosmetic brands, only 3 or 4 actually cater to my skintone. Out of the five stores I visited today, ALL the concealers in my shade were out of stock. I was told to โorder online or visit another storeโ. I should not have to visit store number 6 to buy a concealer to match my skin tone. Makeup… Read more »
Thatโs why whenever I go abroad, I make sure to pack extra makeup in case I run out. I canโt believe they only stopped at Sun Beige though! They want to call themselves a โglobalโ company yet only have 6 different shades of White available as if every Black person in the world either lives in Africa or the U.S. Plus there are other people of colour beside Black women in Europe, and especially in Britain. What about women of Indian, Persian, Italian descent?
Italian, Persian?
I donโt wear makeup โwas never interested in it. low maintenance woman. For those who enjoy wearing makeup, you should spend your money on brands/companies that caters to you.
Same here! I only wear eyeliner, lipstick, & no color powder when I go out. Never wear foundation; hate the feel of it plus it was always the wrong shade
Here in Canada, trust me there NOTHING for black woman. I cannot buy any drugstore foundation. I do not understand why drugstore brand donโt carry anything for black woman thatโs really funny and weird. They donโt see beauty it is in EVERY SHADESโฆ When I am going to the USA itโs more flexible for sure but I will stick with my high end foundation. To be honest I love makeup but I am makeup free 80% of the time ahah!
And nobody talks about Lancome, french brand that american girls worships for doing foundation for every skin tone , whereas in france, lancome is only distributing shades of white. Same for Lโoreal paris. So itโs not even surprising to me.