This past November, activist groups took to Korean-owned beauty supply stores in Lancaster, TX to divert black customers from spending their dollars in non-black-owned businesses. The platform was “Redistribute the Pain” which seeks to make a statement by redistributing the value of black dollars.
Instead of just blocking customers from making their sought after beauty buys, the protestors handed out fliers and directed them to nearby black-owned suppliers.
While it’s no secret that relations between Korean-owned beauty supply stores and it’s primarily black consumer base have been strained over the years, some question if this is the right approach. Black women are working hard to stake their claim in an industry they’ve built over decades with their own dollars. Serena Williams has even invested in a company which aims to compete.
What are your thoughts? Share them in the comments below.