“Keep that baby out of the sun!” It’s an all too common sentiment spoken to black mothers by well-meaning relatives. The thought is that brown-skinned babies should stay out of the sun so they retain the delicate pink, beige or caramel skin they were born with. But more African American women are eschewing that ‘conventional wisdom’ and embracing deeper, darker skin tones. And this is fascinating, considering that skin bleaching is a persistent problem and a huge industry in many black communities outside of America.
Essence Magazine recently posted a tutorial titled 3 Steps to Countour Tanning Like a Pro for black women in pursuit of a “cinnamon-y glow”. The tagline reads:
Looking to keep your summer glow through the fall? Everyone can’t extend their vacation and hop on a flight to St. Barts, but you can get that just-left-the-beach glow if you learn to master at-home spray tanning.
In a recent video YouTube guru Naptural85 also mentioned her use of self-tanner to preserve her beach glow and make her skin “more highlighted”. Hear her talk about it starting at 3:58.
This Spring we posted about black hair and beauty vlogger LaToya Chenelle who spoke about her tanning habit and got many incredulous and some ignorant responses.
It could be argued that black women who tan are not so much going for darker skin as they are for a more bronzed/golden glow or increased depth of tone. But the reality is that the darkening of the skin is a part of that process.
Ladies what are your thoughts?