Most of you probably use some kind of silk/satin bonnet, scarf or pillowcase to protect your natural hair as you sleep. I personally wear a bonnet at night and sleep on a silk pillowcase for extra protection. I purchased two of my silk pillowcases from Boscov’s Department Store on clearance for ten bucks each. I also purchased a satin pillowcase from the local beauty supply store for $12.99. I’ve even seen 100% silk pillowcases on Amazon.com for $24.99 with free shipping. If one can buy silk and satin pillowcases from reputable retailers at reasonable prices, then why is luxury pillowcase retailer, The Eighteenth Letter, selling silk pillowcases for $75 a piece?
On their website they claim that the pillowcases have anti-aging properties and are slip free because they have side ties. Umm, yeah, my silk pillowcases have zippers…and the one that doesn’t have a zipper, gets safety pinned. Problem solved.
Designed and produced in Los Angeles, THE EIGHTEENTH LETTER is dedicated to making you look and feel luxurious through essential household items. The first collection combines 100% pure silk with an enhancement of side ties to provide quality pillowcases that will not slip off of your pillow while sleeping. Like most, I love sleep and there is nothing better than a refreshing and healthful night of beauty sleep. Silk pillowcases have many natural benefits as they are hypoallergenic, great for hair, anti-aging, less absorbent than cotton and silk acts as a natural heat regulator, which ensures that the perfect body temperature is maintained while you sleep.
Spoil yourself with a special gift.
I also looked on the company’s Instagram page and under the photo of the pillowcase, they use hashtags like #protectyourhair, #hairtips and #naturalhair. Meanwhile, black women and other women have been buying silk or satin pillowcases for a fraction of the $75 that The Eighteenth Letter is trying to sell them for. This isn’t a new concept. We’ve been buying silk pillowcases for years. Yes, some are better than others, but $75 seems quite steep.
I get it. Your pillowcases are not just silk, but 100% silk, therefore they do all these magical things that no other pillow supposedly will do. But did this company do their research before they decided to market something that other companies have BEEN selling for much less? Obviously not, because the idea of anyone buying a pillowcase for $75 is a little ridiculous. If it’s so magnificent, it needs to have the ability to keep every curl and kink in place for a week.
Would you buy this pillow case for $75?