Most of you probably use some kind of silk/satin bonnet, scarf or pillowcase to protect your natural hair as you sleep. I personally wear a bonnet at night and sleep on a silk pillowcase for extra protection. I purchased two of my silk pillowcases from Boscov’s Department Store on clearance for ten bucks each. I also purchased a satin pillowcase from the local beauty supply store for $12.99. I’ve even seen 100% silk pillowcases on Amazon.com for $24.99 with free shipping. If one can buy silk and satin pillowcases from reputable retailers at reasonable prices, then why is luxury pillowcase retailer, The Eighteenth Letter, selling silk pillowcases for $75 a piece?
On their website they claim that the pillowcases have anti-aging properties and are slip free because they have side ties. Umm, yeah, my silk pillowcases have zippers…and the one that doesn’t have a zipper, gets safety pinned. Problem solved.
Designed and produced in Los Angeles, THE EIGHTEENTH LETTER is dedicated to making you look and feel luxurious through essential household items. The first collection combines 100% pure silk with an enhancement of side ties to provide quality pillowcases that will not slip off of your pillow while sleeping. Like most, I love sleep and there is nothing better than a refreshing and healthful night of beauty sleep. Silk pillowcases have many natural benefits as they are hypoallergenic, great for hair, anti-aging, less absorbent than cotton and silk acts as a natural heat regulator, which ensures that the perfect body temperature is maintained while you sleep.
Spoil yourself with a special gift.
I also looked on the company’s Instagram page and under the photo of the pillowcase, they use hashtags like #protectyourhair, #hairtips and #naturalhair. Meanwhile, black women and other women have been buying silk or satin pillowcases for a fraction of the $75 that The Eighteenth Letter is trying to sell them for. This isn’t a new concept. We’ve been buying silk pillowcases for years. Yes, some are better than others, but $75 seems quite steep.
I get it. Your pillowcases are not just silk, but 100% silk, therefore they do all these magical things that no other pillow supposedly will do. But did this company do their research before they decided to market something that other companies have BEEN selling for much less? Obviously not, because the idea of anyone buying a pillowcase for $75 is a little ridiculous. If it’s so magnificent, it needs to have the ability to keep every curl and kink in place for a week.
Would you buy this pillow case for $75?
No, would not buy it. It seems this company is trying to cash in on the money from some naturals.
Lol no, I would not buy a $75 pillow case. I have a few satin pillow cases and they work just fine. I’m not willing to line people’s pockets just because they now want to cater to the needs of Black women.
As far as hair goes, I could do a lot with 75 bucks and spending it on a pillowcase isn’t one of them.
Heavens no! I have one with a zipper and I can get it in different colors. I think mine was like $10.
Hahahahhahahhahahahahaha!!!!!
Is this company in any way affiliated with Urban Outfitters? It sounds like it!!!
It would have to have a beautiful floral print, but I admit I would buy something like this. I wouldn’t get this particular pillow case because it just looks like something from Sally’s.
more power to them for getting people to spend $75 on that. as long as what they are doing isn’t illegal or unethical, let the consumer decide its value.
Um, if this thing can keep my hair moisturized ALL day, elongate my 75% shrinkage, and install mini twists in under 2 hours, then yes I will buy it. Until that day, naw.
Most of what’s sold in stores and specialty shops as ‘silk’ or ‘100% silk’ is a polyblend with a satin finish. You’d do better going to a reputable fabric store for the real thing at a good price.
And yes, the blatant mark-up targeting Black women gets several seats.
I could make one cheaper than that (out of actual silk) so no I will not be spending 75 bucks on a silk pillowcase.
I bought a silk pillow case on amazon for $25…but now I make my own, it’s really simple if you have a sewing machine.
As ridiculous as it may seem, some naturals will get it.
No thanks. The best things naturals can do is not fall for the pandering. We can use our power as consumers to say no and refuse to be sold a repackaged and pretty version of the familiar. What’s funny is despite all the marketing, our hair is still a morbid curiosity and subject to criticism.
Nope!