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YouTube Celebrity GloZell Mocks Her Natural Hair for Laughs… But Was It Funny?

Avatar • Jun 30, 2015

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A few weeks back, vlogger GloZell posted a picture of herself on Instagram and asked her predominantly white followers to help her tame her “angry” natural hair. She did a corresponding YouTube video where she referred to her hair as nappy, tried unsuccessfully to run her fingers through it and lamented that it wouldn’t bounce or cooperate. The video is part slapstick comedy, part serious call for advice and pretty cringe inducing.

Her subscribers’ suggestions were typical of people who know nothing about black hair: straighten or get a blowout. This video is awkward, sure, and somewhat unremarkable until you put it in context.

GloZell is a top tier YouTube personality with 3.7 million subscribers and 628 million channel views. That’s more than 10 times the channel views of natural hair YouTube goddess Naptural85. GloZell began her channel in 2008 and became widely popular after her vlog about meeting actor Elijah Wood was mentioned by Wood himself on Jimmie Kimmel Live! Oprah has referenced her content, and she was one of a select few vloggers to interview President Barack Obama in January 2015. Her reach is wide.

Her videos usually feature her wearing bright green lipstick and playing an exaggerated version of herself or one of her alter egos including Cupcake the beauty guru, Sistah Inspirationah and Kolanda. A lot (but not all) of the comedy in her videos is based on playing up stereotypes of black women. Her first viral video, My Push-up Bra Will Help Get Me My Man, is a 3 minute video about a woman who has put Koolaid in her hair and donned a pushup bra in an effort to win back a cheating man. It has 24 million views. The top comment, by a white guy, is;

Ladies and gentlemen I long wondered what the word ratchet meant other than in terms of a wrench.… I suddenly understand.

Her audience drinks up her portrayal of black women as hyper ghetto and outrageous. Which brings us back to the hair.

Let’s give GloZell the benefit of the doubt and assume the video was really a call for advice. She wears a curly wig most of the time and doesn’t focus on the hair underneath. She’s 42 years old (looks incredible for her age btw) and didn’t experience the height of the natural hair movement during her teens and 20s. To someone who doesn’t know natural hair techniques, or even has proper expectations of how it should behave (there aren’t any naturals out here trying to run their hand through curly/coily hair… unless they’re detangling) her hair might seem “angry”. She’s in the beginning stage of her natural journey and has a lot to learn.

Or maybe GloZell was using her hair as a comedic prop. A lot of good comedy pushes the boundaries of political correctness. But holding natural hair up as a prop for an army of non-black followers who tune in to guffaw at how ridiculous black women are just isn’t funny to us.

We live in a culture that doesn’t value black womanhood and consistently rejects the validity of our beauty. A culture where a black woman’s God-given hair can disqualify her for a job. And even as black women are mocked and marginalized for their hair texture, non-black women adopt black hair styles while consistently (almost deliberately) refusing to credit us with their origin. Call us humorless but we just aren’t laughing…

What are your thoughts ladies? Did you find GloZell’s video funny? Why or why not?

This article was co-written by BGLH editor Leila Noelliste.

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Free Tea
Guest
Free Tea

I can’t stand her. She profits on making Black women look like fools to society.

dmalikat
Guest
dmalikat

Glozell has been doing these videos like this for years, I started checking out her videos in 2011. At first I thought she was “touched” and just doing videos for companionship, but noticed that some of her stuff was funny, but she had a huge presence of celebrities pop up in her videos. She does some jokes on people too, but started getting too popular and people would recognize her in the videos. My opinion is that she has videos way more offensive than the one mentioned in the article. I think this is akin to a modern day female… Read more »

Me
Guest
Me

If her main persona is a stereotypical black woman, then the video seems to fall in line. So, I’m no more outraged by the hair video than any other video she does. I don’t follow her, and doubt that I ever will. I took a look at her channel and noticed what seemed to be Obama on her welcome video. Clearly there’s a market for her, which isn’t surprising in light of this country’s history with black entertainment.

caty
Guest
caty

She’s the black folk who get paid to be coons & make white folks laugh. Forget her. My hair is not a joke, so stop trying amuse the white folk for some money,stop making us black folk look bad. & yes I do think the type like her make us look bad, even with joking; white people don’t care. They’ll use anything to make a point that black people ain’t nothing but dancing jiggaboo porchmonkeys. I didn’t make a difficult decision to start completely over 2 years ago at the tender age of 15 (I did get bullied for my… Read more »

Tabatha
Guest
Tabatha

I’m a firm believer of different strokes for different folks. You may not find it funny, but there are other people that do. I don’t care about her either way. It’s like Jackass. I don’t get it, but my Father found it HA-LARIOUS! I don’t follow her, so I don’t care. If she wants to portray herself that way then fine, but I hope she is aware that though she is being herself, it could backfire on her.

Marlena Tyrell
Guest
Marlena Tyrell

I don’t have a problem with the video. I laughed a little but wasn’t offended by anything she said or did. She does need to get in touch with a good natural hair stylist. I think she doesn’t fit into what is usually expected of black women. If you cant fit a person into an existing “group”, they tend to be given the side eye, which isn’t fair. She comes off as quirky and goofy to me, and that’s fine.

Pirata do Cabide
Guest
Pirata do Cabide

Have you actually seen any of her other videos? She’s definitely cooning in most of them.

Tsehaitu Abye
Guest
Tsehaitu Abye

No hate here. If that’s what people want to watch, go right ahead. Anyone with a lick of intellect knows, She @glozell represents herself and many other women in some way. Just like not every natural brown vlogger has 3c 4b or 3b curls. But if you are trying to be on some bourgeois, get out of the ghetto to prove to everyone else and yourself you are better, than maybe you are offended or uncomfortable. It happens to me when I’m walking in Center City amongst various brown and white bodies. Anyone who looks tacky, broke, “ratchet” etc makes… Read more »

OhKay
Guest
OhKay

I’ve seen Glozell’s work. It’s unfortunate. You would hope someone with her reach would eventually try to balance the buffoonery with more intelligent comedic content. Maybe she is not capable of that and I guess anything goes for a dollar for some people. I just don’t know how making fun of someone’s racial aesthetic is still a funny thing. No matter if you are part of that group or not. Sambo-ing needs to stay in the past.

Guest
Guest
Guest

It is a disgrace to mock yourself to reinforce misguided stereotypes that white ppl have. It is pitiful to make fun of what God gave u to get some laughs from white ppl. Also never heard of her.

AliyahD
Guest
AliyahD

You’ll never play the rambo, until you stop being the sambo

cryssi
Guest
cryssi

She’s 52…

SheridaDaily
Guest

She looks incredible for 52!

Coralie
Guest
Coralie

She’s a mess…end of.

R Says
Guest
R Says

I think the writer said it all: “…holding natural hair up as a prop for an army of non-black followers who tune in to guffaw at how ridiculous black women are just isn’t funny to us.”

Jumoke
Guest
Jumoke

I don’t think she was really trying to be “funny” per say… I just think she genuinely doesn’t know what to do with her hair. Granted, Glozell tries to make a joke about any and everything (and sometimes fails miserably in my opinion) I think this video just showed a grown woman that has zero clue about natural hair and is at her wits end.

Twinkle
Guest
Twinkle

I am so sick of her! Been tired since her silly,embarrassing interview with the president. I’m all for humor and stereotypes can be funny if done in a certain manner but she’s just cooning and I wish she would go away..that’s my honest opinion. This video is just another way to give ignorant people a reason to associate our natural hair with something negative.

Mom_of_IV
Guest
Mom_of_IV

I wonder if she showed videos that portrayed her beauty and grace and hair that was hydrated and detangled would she have as many followers? I think not…I believe many people like seeing the black woman as a train wreck loaded with stereotypes and this “glozell” is the conductor. Sites like BGLH are the antithesis to mammy vloggers like glozell.

StanielTheManiel
Guest
StanielTheManiel

I use to watch GloZell years ago until it donned on me that she was just cooning for white folks lol. I feel like regardless of her age, she has the good sense to use the very platform that made her “famous” to seek out help if she really wanted it. Why would any logical black person ask a group of whites for natural hair advice?

HeavnsGirl
Guest
HeavnsGirl

I have NEVER found her funny. She is so ignorant.

I’m a black woman, yes, but GloZell does not represent me.

Guest
Guest
Guest

She’s a lame, trying way to hard to get white people to like her.

Me
Guest
Me

I saw the video and it was embarrassing and to top it off, one of the main comments was a nonblack person telling her to embrace her hair smh

Cosita
Guest
Cosita

I didn’t think it was funny because She was obviously trying really hard to be funny while a good comedien makes it look effortless. I know white people who can’t stick their fingers in at the roots and pull down without getting caught. I don’t think she is as ignorant about hair care as she says. Her hair didn’t look broken or super dry. She’s just working her hustle which is cooning for white people and dancing a little jig for massa.

roo08
Guest
roo08

It’s very telling that she’s so popular with whites. THIS is what they want to see from black people. It reinforces their sense of superiority and anti-blackness. She’s a modern day coon (not just because of this video of course), makes me sad to say but there’s no other way to put it.

Alevi Cross
Guest
Alevi Cross

Exactly, there’s rarely any popular black Youtubers that don’t act like a stereotypical ghetto black women, and some even start to act like one once they partner up with Youtube and start to earn money.. it’s sad that they would put themselves out there as a tool EVEN on their own will just for white people’s entertainment..

thedelray
Guest
thedelray

I’m glad black folks are calling her out on this. White folks are watching her videos not us. All she does is shuck and jive for some YouTube coin. I just saw her on the the talk a ting some coonish way. It’s terrible on her part but also the white folks that enjoy watching it. You know that’s what they want us to be. She needs to be dragged

Yoli
Guest
Yoli

I have never even heard of this woman! I decided to read the article before watching the video and I am now choosing to not watch the video.

J.Nicole
Guest
J.Nicole

I never heard of her until today and now I’m annoyed that this was brought into my life :-/ That was painful to watch because it simply isn’t funny. She isn’t funny. I’m pretty sure she does know what to do with her hair- if she’s that popular on Youtube while plodding her videos she has to have seen one on natural hair care. This schtick is old and isn’t relevant. If she’s doing it for laughs from white people, f**k her. And honestly, even if that wasn’t her goal, once she saw who was responding and how she should… Read more »

Hair Anomaly
Guest
Hair Anomaly

I had no idea who she was before seeing this post. Now, having acquired knowledge of her existence, I feel that I have been made dumber by having done so.

Over it
Guest
Over it

Not every black person in the public eye represents all black people. We all know this. It’s too simplistic to think poor representation will lead to negative stereotypes. How white people percieve us is completely their own creation. It is tgeir responsibility to think better. I do not have the time to worry about what white people think, I represent myself and no one can stereotype me. To be offended by this one person is a waste of energy. It’s more important that we think highly of ourselves and each other. I’m here to enjoy my life, i do that… Read more »

Fix it
Guest
Fix it

I want white peoples to value me ‚so that they don’t kill me

Over it
Guest
Over it

That won’t stop them killing you. They have to want to value you too.

Fix it
Guest
Fix it

I I value what white people. Think of me,so they don’t kill meet

Amanda Bazil
Guest
Amanda Bazil

You’re a very strong minded individual wih a strong sense of self.More Black Women need to learn how to think and be like this. I 100! agree with you.

Length
Guest
Length

I’m impressed with her length. It made me cringe every time she tried to run her fingers through her hair. I thought she was going to rip it all out! I don’t think she was poking fun of natural hair. I think it’s a genuine cry for help, done in a humourous manner. Man she needs some serious help with her hair. When did she even last wash it????

Oak
Guest
Oak

Her fan base is mainly white people tbh I’m a teenager myself and don’t find her funny at all. Some kids at my school take her seriously so when she post stuff like that it actually gets reflected on black women as a whole .

ggoober
Guest

This is so disappointing. I normally don’t respond in the comments area but I had to with this video. She’s obviously playing up to stereotypes about black women’s hair. And doing it badly. She should know better.

Fix it
Guest
Fix it

Don’t forget !

Tell her…give her a thumbs down

Fix it
Guest
Fix it

I’m am going to make it a point to copy and paste some of these very truthful comments ito glozells YouTube account

We just can’t keep such intellectual conversations amongst ourselves

People need to know !

Lauric
Guest
Lauric

After reading some of the comments, it just dawned on me that out of all the other vloggers that could have been chosen for recognition without setting us back 400 years, Oprah and Obama chose her. After more thinking, I realized that unity among African Americans is a problem for us but the black folk with tss (that sambo syndrome) are sticking together like white on rice. I know the topic is just about whether glo’s video (or her in general) is even funny, but I think there is a bigger problem when you have other blacks in power promoting… Read more »

ama
Guest
ama

Didnt think of that. Very interestin thank you for nringin that up.

Lv
Guest
Lv

I feel the same. Thank you for articulating for me. I was at a loss for words

Imade Iyamu
Guest

Loool. This is how I feel.

Aliyah
Guest
Aliyah

This is why I don’t like most black comedians . Like I only like Martin , Kat Williams , and Dave Chapelle . A lot of them are black sell out coons playing out negative stereotypes of black people that started in the slave days . They are pretty much black people with black face . They are doing all of whites work .

Aliyah
Guest
Aliyah

All her hair needs is to be washed , moisturized , combed , and styled . She can do a braid out , twist our , roller set , braided updo , two braids , etc . She needs to do research on how to take care of natural black hair . She has a lot of hair though she blessed her hair is still growing even though it seems she is not taking care of it .

Alexis Egerega
Guest
Alexis Egerega

i honestly found this funny because im facing the same problem..she was just asking for suggestions, no need to get angry lol

lexie
Guest
lexie

her wig is just as open and ‘wild’ as her natural hair and she wears it out, so I’m thinking she has a problem with her texture? This video comes across more as her asking for advice but I agree with this article on everything else, I’m glad I’m not the only one that felt that way about her comedy. Always made me really uncomfortable that a lot of her ‘fans’ are laughing at her instead of with her

Ingrid Killer-Queen
Guest

She puts me in a seriously bad mood. I only got 45 seconds in where she starts yanking at her hair and now I’m just extremely irritated. I looked at the comments on it and one young black girl was saying how 90% of black women’s hair fall out because it’s hard to tame and that’s why “we” put weaves on top. I called her out and she TOLD me I don’t understand because I’m probably mixed! I have most 4c coarse hair! Now the entire thread is missing. I need some air — I seriously can’t stand Glozell and… Read more »

Ingrid Killer-Queen
Guest

Glozell puts me in a seriously bad mood. I only got 45 seconds in where
she starts yanking at her hair and now I’m just extremely irritated. I
looked at the comments on it and one young black girl was saying how 90%
of black women’s hair fall out, it’s hard to tame and that’s why
“we” put weaves on top. I called her out and she TOLD me I don’t
understand because I’m probably mixed! I have most 4c coarse hair! Now
the entire thread is missing. I need some air — I seriously can’t stand
Glozell and he misinformed stans. She’s toxic.

ebaiden
Guest
ebaiden

when i think of glozell, i don’t know why… but this is what I think of.

BlackGirlShortHair
Guest
BlackGirlShortHair

i love glozell. and hey, we don’t expect everybody to love their natural hair. ad we don’t have to love those who don’t for it. I’ve seen some white people complain online about their natural hair too (color or texture) and i dont seen them getting torn up for it. Freedom of speech people. if you don’t like what some one is saying, then don’t listen to them. #gbam!

Amanda Bazil
Guest
Amanda Bazil

I feel the exact same way as you do. It’s obvious that the writer of this article is coming from a bias viewpoint on the video and looks to invoke the same feelings of being offended but I don’t see anything to be offended by honestly. I’m not familiar with this YouTuber and I honestly thought that this video was not at all funny but in fact extremely dry lol but she wasn’t trying to do any harm by making this. You can tell that she isn’t speaking to her Black audience, but her White, and she wasn’t trying to… Read more »

marie
Guest
marie

We as human beings need to graduate to a higher standard of thought. If someone of another so called ‘racial group’ takes it upon themselves to assume all Black people are the same that person is partaking in the assumption game.……basic ignorance. We shouldn’t be walking around in the 21st century worried about what people think. We should be just as free as any other so called member of a racial group to explore our minds in the way it was given to us by our creator..(spontaniously). It hurts people to know that individuality is not dead and that its… Read more »

Helix Powers
Guest
Helix Powers

Ok stop with this ideology that someone has the power to make you look like a fool. No one on this planet can make me look like anything but me. If a person comes up to me with a stereotypical comment about Black people that individual person is the fool.……not me. It’s a matter of perception not fact.

You would have to ask Glozell if she cares about what people think of her and if she says no than your opinion is the only thing that would typcially reign supreme in your mind not hers.

BlackGirlShortHair
Guest
BlackGirlShortHair

I agree!!!

Ayria L'Miau
Guest
Ayria L'Miau

I don’t like putting blockers on comedians.…granted I stopped following her a long time ago due to similar themes discussed here, but not the point. Comedy is not supposed to be responsible and politically correct. It can be of poor taste. And.…doesn’t mean you have to support it. But sometimes things are said in jest in order to bring discussion to the table (not talking about this rubbish — no discussion other than stereotypical nods but) you get where I’m coming from? There are too many comedians who use that platform to enlighten the world by bypassing political correctness.…and that’s… Read more »

Eleanor
Guest
Eleanor

Why are we making this woman (forget her name) significant by writing articles about her?

Claudette UK
Guest
Claudette UK

I have no time for this type of coonery. My youngest, aged 8 thinks this woman is funny, but anyone who behaves in this manner is just an embarrasment to the race.

Brice Taylor
Guest
Brice Taylor

She is a mess and represents the old ugly stereotypes of black women that were perpetrated by American society and Hollywood for generations. This woman is an ignorant Mammy and her antics should not be condoned by anyone. Black women like her are nothing more than historical caricatures, left over disease from slavery.

Kay
Guest
Kay

How on earth did she amass that many viewers? I found her ridiculous and not at all amusing from the start. Never heard of her until reading this article and I can see why. No way would she appear on my YouTube suggestions list.…. and another thing, would it have hurt her to wash her dirty hair prior to recording the video. It’s one thing to try to play up to some character (that, excuse me, is not of black women but rather of crass individuals with no pride, self-rrespect or decorum). Having not seen any of her other videos… Read more »

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