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Style: Joy in New York

Avatar • Oct 9, 2013

joyadaezenyfwday2

Introduce yourself!
J:
Hi! My name is Joy Adaeze and I am a Nigerian-American personal style blogger of JoyLovesFashion.com, a Stylist/Image Consultant (Cover Girl, NBC, Fashizblack) and Fashion Writer (New York Magazine’s The Cut, Huffington Post and HelloBeautiful. I also used to have a style blog on Essence.com: Daily Style Chronicles. I live in NYC! 

What is your style philosophy?
J:
Look good, Feel great! That’s what I tell all my clients! As an Image Consultant I help my clients figure out what their personal style is. The next step is wearing pieces that bring out the best in you!

How would you describe your sense of style?
J:
My style is fearless, fun and ever-changing! Color and print are my BFFs 🙂

IMG_7876

What is the process of deciding what to wear in the morning?
J:
I go by my mood. It’s all very organic. If I am feeling classic, I rock tailored looks. If I’m in a flirty mood, it’s all about showing off the legs, honey!

What are the three favorite things in your closet?
J:
1- My vast array of self-made silk turbans! I am working on my own line coming out later this year! Everyone always asks where I get them, so I knew it was time to turn it into a business.

2- Mercura sunglasses! They are the most beautiful things! I get them from the designer’s showroom in The Chelsea Hotel, NYC.

3- My new Khirma Eliazov leather and crocodile bag. Khirma is a brilliant designer and former Vogue Accessories Editor. I’ve been in love with her bags since she started 4 years ago! She has a store downtown and she’s a sweetheart! I’m really into beautifully made accessories that are unique and tell a story. That’s why Mercura and Khirma Eliazov are my faves.

What are some of your favorite shops/websites for clothes, shoes and accessories?
J:
Clothes: Bergdorf Goodman, ASOS, Intermix
Shoes: L.A.M.B., Pour la Victoire
Accessories: I love searching through eBay for really affordable and unique accessories. I contribute to their blog, Style Stories, and as an “eBay influencer” (a group of bloggers who curate content), I spend a lot of time scoping out the merchandise. I just did a roundup on ear cuffs on eBay and there are some sick pieces!

How long have you been natural?
J:
It’s been 3 fabulous years, since August 2010.

How and why did you transition into natural hair?
J:
I always hated the process of getting my hair relaxed! I am extremely tender headed. So when me hair started to get really damaged, I was more than ready for a change! I cut my hair into a super duper short (barely 1/2 inch long) ‘do. It was so refreshing! Haven’t looked back since 🙂

What is your signature hairstyle?
J:
Turbans, dahlin’! I’ve been in love with them forever. Growing up in a Nigerian household you see many fabulous and elaborate headties. My mom has a closet full! I think they are so regal and chic. I’ve been wearing them on and off since high school. Plus, the silk fabric of my turbans keeps the moisture in your hair, so it’s a win-win!

Describe your styling regimen over the course of the month.
J:
I am a BIG fan of Ouidad products and they have a line for us natural ladies! I recently partnered with them through my blog JoyLovesFashion and as their Curl Correspondent for New York Fashion Week. They gave me a super chic tapered cut (complete with a part!) over the summer and I’ve been in love with it since. It’s really easy to maintain and I go for a trim every 6 weeks. I wash my hair with Ouidad’s Curl Recovery Ultra Nourishing Cleansing Oil. Then, I condition with Ouidad Curl Quencher Moisturizing Conditioner, leave it in for a few minutes and rinse out with cool water. After that, I deep condition with Ouidad’s Melt Down Extreme Repair Mask, which makes my hair really soft. I style with Ouidad’s Curl Recovery Curl Defining Souffle and their Botanical Boost leave-in conditioner. I alternate between wearing my hair out in this Grace Jones-esque ‘do and rocking my silk turbans.

Is there a blog/webpage where we can find you?
J:
Yes, yes! You can find me on my personal style blog: JoyLovesFashion.com! You can also find me on Instagram @joy_adaeze. Four times a week, I contribute to HelloBeautiful.com as their freelance Fashion Editor. I create Get The Look celeb content, Trend stories and a really fun story on Friday’s called Wardrobe Wars. Would love for you to check it out!

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About Meosha

Just another lover of natural hair and expression. - Style Icon Coordinator for BGLH

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fail..
fail..
7 years ago

Thank you!! The first style icon not half naked in every picture!

merry
merry
7 years ago
Reply to  fail..

you think they are usually half naked?

i find that they are mostly tastefully dressed on this site. now, there’s another “bomb” fashion website where the spotlighted readers often look tacky, imo.

maybe natural girls just do it better. that’s how i rationalize it. lol.

Redseouls
Redseouls
7 years ago

What a lovely lady! Thanks for sharing your story!

Jordan
Jordan
7 years ago

<3 <3 <3

merry
merry
7 years ago

even though i never wore my hair like this when it was short, i sorta like the sharper shorter twa haircuts sine are wearing.

reminds me of grace jones and the 90s a bit.

juanicole617
juanicole617
7 years ago

I just had to let you know that even through your pictures you exude something powerful! I knew by the first pic that this was going to be something interesting. You see style icons on here all of the time but you are definitely GIFTED at this. Everything paired together in each picture was on point! So bold, so very fashionable and not necessarily trendy. I just had to let you know that (I’m sure you already know, with all of your success) this is definitely a gift that not everyone has. Continued success to you and God bless!.…AMAZING!!!

Charm White
Charm White
7 years ago

This lady is fierce as heck! You go girl!

TWA4now
TWA4now
7 years ago

Very chic…very nice bold and different #work it!

alice
alice
7 years ago

Fierce fierce fierce…Love all your looks and your attitude is so awesome

tristan
tristan
7 years ago

This girl is fierce

Negra830
Negra830
7 years ago

Plug, plug, plug, plug,plug.….….#shameless

Redseouls
Redseouls
7 years ago

You are gorgeous with impeccable style!!

Marra Joelle
Marra Joelle
7 years ago

Sooooo Ummmmm yeaaaa… the black peplum dress with the eyelet cut outs? I need it in my life. Like it speaks to my spirit

GSoldier
7 years ago
Reply to  Marra Joelle

Literally LOOOLLL ing at your comment! Oh my days, black girls, women…we’re just jokes :‘D

Love it!

Caramelcurls
Caramelcurls
7 years ago

What a gorgeous face! Love her sassy style too.

Amma Mama
7 years ago

I love her style and confidence! I’m def following her blog for fashion inspiration and tips! Such a flyy naturalista!

http://ammamama.wordpress.com/

Asana
7 years ago

whoa from the clothes to the sunglasses to the earcuffs/headscarf/hair/shoes …let me just say I loved everything and your style is impeccable!

whatshetaughther.blogspot.com

sherrybaby
sherrybaby
7 years ago

Fellow Rutgers alum, Go RU! Keep doing your thing, Joy!

kelly
kelly
7 years ago

Girl your style is everything!!!!!! Flawless.

Caramel
Caramel
7 years ago

Splendid,absolutely Splendid!!!

Camillia
Camillia
7 years ago

Love her!! Been following her blog for a while.

deb
deb
7 years ago

Wow she is on a WHOLE other level in terms of style. I’m so impressed and inspired.

Kita
Kita
7 years ago

i think i found my new style icon. sorry solange you’ve been bumped to number 2!

Joy Adaeze
6 years ago

Hey, loves! Thanks so much for your amazing comments. Your sweet words really touched me and put a smile on my face. You guys are awesome! Much, much love and stay blessed.
.xo.
Joy

Liah
Liah
6 years ago

Body envy for sure! Looking good lady.

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