7. Pura Body Naturals
Backstory: Inspired by friends who would travel to South America and beyond, returning with exotic butters and oils typically not available in the United States, Pura Body Naturals founder Santeyonne Powell set out to combine her DIY spirit and indigenous Amazon culture. Finding that most moisturizing and nourishing products for natural hair were based in shea butter, Powell set out to create a line of products with those who shea butter doesn’t work for in mind. All Pura Body Naturals products are based in ingredients found in the Amazon Rainforest, with a wealth of natural and bio-active resources ideal for health, hair, and beauty. Founded on beauty traditions from Amazon natives, Pura Body Naturals was born.
Benefits: For those that can’t stand the smell of shea butter, or your hair just does not agree, the Pura Body Naturals line is for you. All of the products are non-shea butter based, meaning they are filled with the likes of Cupuacu Butter, MururMuru Butter, Tacuma Butter, and Sapote Oil. In addition, all Pura Body Naturals products are free of silicones, mineral oils, parabens, petrolatum, and sulfates. And of course, their products are cruelty-free.
Best Sellers: Pura Body Naturals best sellers include the Cupuacu Hair Butter, Sapote Hair Lotion, MuruMuru Moisture Milk, and Chocolate Hair Smoothie. Ok, it’s confession time. Get over here… I LOVE the Sapote Hair Lotion!!!! It is the truth. La verdad. Ukweli. die Wahrheit. Okay, I went to Google Translate for that last one, but I think you get the point. This lotion strikes the perfect balance of a moisturizing punch without weighing hair down. It makes me happy. I might write it a poem (what rhymes with Sapote?). In all seriousness, it is simply divine. The Chocolate Hair Smoothie is another goodie — not because it smells like chocolate deliciousness, but because it also leaves hair incredibly soft, smooth, and shiny. A win-win in my book!
Backstory: When Shescentit founder Nadia Ayo was looking for products to care for her hair in stores, she had an all too common experience: discovering she was allergic to many of the harmful and synthetic ingredients many of the products contained. At the time, not too many natural alternatives were available — which led to the creation of the Shescentit natural care line for beautiful hair. The Shescentit line of products is inspired by wholesome, natural ingredients that have proven benefits for hair of all textures.
Benefits: Shescentit products handcrafted from scratch in small batches to ensure freshness, and maintain oversight into exactly what ingredients are included in products. All products in the Shescentit line are free of parabens, mineral oil, petrolatum, SLS, DEA, and phthalates. They are also cruelty-free.
Best Sellers: Shescentit has a ton of product offerings that all sound equally delicious and interesting. Their best sellers include the Avocado Conditioner, Banana Brulee Moisturizing Deep Conditioner, Moisture Mist Leave-In, Riche Moisture Masque, Seyani Hair Butter, Coco Creme Leave-In Conditioner, Okra Reconstructor, and Coconut Sorbet. I have personally developed a love affair with the Avocado Conditioner, Riche Moisture Masque, Coco Creme Leave-In, and Macadamia Fixing Gel. The Avocado Conditioner is super moisturizing, and has great slip, making it an awesome in-shower detangling conditioner. The Riche Moisture Masque is simply decadent, and packed full of amazing ingredients. The Coco Creme Leave-In and and Macadamia Fixing Gel are a wash n’ go match made in heaven. I also really like the Okra Reconstructor but because it is a protein treatment, I can only use it once a month or so. Come on, how cool is it for a product to contain okra?
Where to Buy: Shescentit products are available in a few retail locations — click here to see if there is a retailer near you. But if you’re not lucky enough to have Shescentit on tap, you can always order online at www.shescentit.com!