5. Ynobe Shop
Backstory: Ynobe Shop founder Ebony Johnson has always made her own products for her hair. Once she began spreading the love to her friends and family, a growing number of inquires came about. She was frequently asked if her products were for sale, and would always reply no. That would generally be followed by prompts and encouragement to start doing so. Eventually, she embraced the entrepreneurial call, and decided to research, brainstorm, and plan. Shortly thereafter, Ynobe Shop products were sold on Etsy. After gaining more popularity, Ebony branched out to her own website and online shop.
Benefits: All of Ynobe Shop’s products are handmade to order, and even include a date stamp on the label letting you know exactly how fresh your goodies are. In addition to being handmade, Ynobe Shop products are also free of silicones, mineral oil, petroleum, synthetic fragrances, artificial colors, phthalates, and parabens. Ynobe Shop also offers an eco-friendly container reuse program. When you ship back your empty product containers, they are sterilized for reuse and refilled with your products of choice — and you receive free shipping and a 10% discount. For the ingredient sensitive, there are also glycerin and protein-free options for products that contain those ingredients.
Best Sellers: The Amla & Nettle Moisturizing Deep Conditioner ($14) and Lemongrass & Avocado Flaxseed Smoothie ($9) are Ynobe’s best sellers. I must say that I absolutely ADORE both products. The Amla & Nettle Moisturizing Deep Conditioner was the perfect consistency (thick and creamy without being stiff), went on like a dream, had great slip, and left my hair soft and shiny as all get out. The Lemongrass & Avocado Flaxseed Smoothie gave me a great change of pace from my traditional super-defined wash n’ go curls. The smoothie gives me soft, ultra moisturized curls (without weighing my hair down or giving me the greasies), with tons of body and volume — and no buildup. Plus, I didn’t need to refresh my hair the following days.
Where to Buy: Ynobe Shop products are available exclusively online at www.ynobeshop.com.
6. Sweet Nature By Eddie
Backstory: When Eddie was in her twenties, she suffered severe hair loss and damage due to an allergic reaction to bonding glue; her hair went bald in the crown and thinned severely throughout. After purchasing every product that claimed it would grow her hair back, going through steroid injections in her scalp, and undergoing infrared light therapy, without much success, she decided to wage war against her hair loss. Eddie tirelessly researched ways to grow her hair back longer stronger and healthier. During her journey, she discovered priceless information about ingredients that stunt and promote hair growth, how to detect follicle disorders, and illness that impede hair growth. In 2007, she compiled all of her research and authored a guide to empower women in transitioning from chemicals and growing healthy hair, Relaxed or Natural, You Can Have Beautiful, Healthy Black Hair. That same year, Eddie began mixing ingredients to make products for herself to promote growth, thickness, and strength. Once everyone around her began to see the results of her product, the demand was created and Sweet Nature By Eddie came to life.
Benefits: All of the products in the Sweet Nature By Eddie line are infused with MSM, which is proven to support the growth of hair. Additionally, Sweet Nature By Eddie products are all free of silicones, mineral oil, petroleum, synthetic fragrances, artificial colors, phthalates, and parabens.
Best Sellers: For the Sweet Nature By Eddie line, the best sellers are the Inspiration Shampoo ($15), Love Deep Conditioner ($10), and Dream Cream Moisturizer ($15). I personally enjoyed the Dream Cream Moisturizer as a mid-week refresher, because of its consistency. I found it to be a thorough moisturizer that didn’t weigh my hair down. For me, the star of the show was the Wisdom Moisturizer ($15). It is a butter, but not incredibly heavy. It was an awesome moisturizer for my flat ironed hair (see, I told you it wasn’t heavy!), and also worked great at providing a light hold on my edges. Unlike typical butters, it didn’t lock moisture out of my hair, but rather felt more like a moisturizer and sealer all in one!
Where to Buy: Sweet Nature By Eddie products are available online at www.sweetnaturebyeddie.info. If you’re interested in trying out Sweet Nature By Eddie, take advantage of the exclusive 15% off coupon for BGLH and Mane Objective readers! Enter TryMe at checkout!!!