Many blog posts and real world conversations have been dedicated to the question of whether natural hair is a passing fad. People wonder whether it’s current popularity will remain steady and increase, or if it will go the way of jheri curls, finger waves and the high top fade. We might be preaching to the choir here, but we don’t believe that natural hair is a fad. Here are a few reasons why.
1. Natural women are teaching their daughters
Thousands of young black girls are growing up without the hair drama that many of us faced. As we learn to manage our hair, we’re passing on the knowledge to our daughters so that things like conditioner, detangling and sealing won’t be the mystery to them that it was to us. Check out this story of Ayoka, who taught her daughter to love and manage her waist-length kinky hair. Or this video showing a 5‑year-old discussing her natural hair regimen.
2. Natural hair companies are enduring and expanding
While many natural hair companies pop up and disappear, several others have established lasting brands. A prime example is Carol’s Daughter, which has been in business for close to two decades and developed a broad customer base. Even women who aren’t African American benefit from the pro-healthy-hair products and services of natural hair companies.
3. Natural hair never left
Whatever the time period, whatever the social temperature, there have always been black women who wore their hair naturally. Only time will tell whether the current popularity of natural hair will remain but regardless, naturals will always exist. Check out this 1969 Ebony Magazine article highlighting the natural hair culture of the time.
4. Black women are becoming less dependent on relaxers
Relaxer sales have been in decline for a few years now and are projected to keep dropping. It could be because many women are realizing how serious relaxer damage can be. Countless women deal with chemical burns, irritated scalps and chronic breakage as a result of relaxer usage and, as far as anecdotal evidence goes, many go natural as a result of bad relaxer experiences. Check out this story of a 9‑month old who got a relaxer and suffered large bald spots by age 3.
5. Natural hair is being recognized as a healthier choice
Many stylists and celebrities are going on record with the admission that natural hair is healthier. Prominent black female celebrities including Beyonce, Michelle Obama and Queen Latifah have acknowledged that they either straighten their natural hair or wear natural hair beneath a weave. Although we’d love to see these women rock their unadulterated natural hair, it’s good to see an acknowledgement of the health benefits of going chemical free.
6. Natural hair isn’t a fad, it’s part of our biology
Finally, the reason that most people overlook. Natural hair, by definition, can’t be categorized as a fad — just like being born a black person isn’t a fad. All black people have natural hair — whether it’s a half inch of new growth or a full on afro. How we choose to perceive it, and what we choose to do with it is up to us. But technically, we’re all natural.
Do you agree with our list? What would you add? What would you take away? Please share!