Skip to main content

Beauty Company Nivea says “Look Like You Give a Damn”, Cut Off Your Fro

Avatar • Aug 17, 2011

Haircare and beauty company Nivea is under fire for this face and body shaving product ad, showing a black man tossing his former face with fro and facial hair beside the caption “Look Like You Give a Damn” and “Re-civilize Yourself.”

This ad is an epic fail, not only for its message. But it’s… awkwardness. A dude throwing his face? Really?? But I’ll stop here… cuz I know the comment box will be ablaze in 5… 4… 3… 2…

Subscribe
Notify of
guest
130 Comments
Inline Feedbacks
View all comments
BlackOnyx03
BlackOnyx03
9 years ago

WHAT THE?!!??!?!?!?!?!!?! I am sick of this crap! First the talking black vagina and now the “uncivilized” fro. Is there another planet, another country, another state, heck another zip code where I can escape this racist white ridiculousness?!?!?!

Tonya NewNaturalista
9 years ago
Reply to  BlackOnyx03

I feel you. It’s so insulting and hurtful — and just plain ridiculous.

Dionne
Dionne
9 years ago

I actually didn’t see too much wrong with the talking vagina ad.. it was clearly a satire. THIS, however is ridiculous.. WTH was Nivea thinking?!?!

JAde
JAde
9 years ago

Dont you all see what is going on? Let us not waste our energy protesting a company who did this intentiomally to get more publicity.

Cosmolude
Cosmolude
9 years ago
Reply to  JAde

I don’t like this ad either but it does seem like some of these companies are starting to do this type of stuff on purpose. A lot of people would probably never see or pay attention to any of these ads but they get a lot of attention on blogs and twitter. Then after all the outrage (and everyone has seen the ads & company) the ad is pulled. But it doesn’t matter because we’ve all seen it. Still doesn’t make me want to use their products, I just get really annoyed.

Julissa
Julissa
9 years ago
Reply to  JAde

I won’t protest but you sure as heck won’t see me rubbing their stuff onto my beautiful black nappy-haired body. 😉

Suh
Suh
9 years ago
Reply to  JAde

+1 and they will no longer get my dollars either.

Queeen
Queeen
9 years ago

… 1 OMG! My mouth fell open when I saw this! Really?!?! What is going on with these marketing ppl. They must be working to offend rather than reach. But to be real, after reading the post the other day about topics naturals should move on from, I think this revisits one of them. Hair in the work place… Honestly I didn’t agree with all of them, but Ive never been one for unproductive arguing. And not that we should start but Maybe natural hair is seen different for men than women, for starters. Maybe a fro for a man (and… Read more »

Naeema
Naeema
9 years ago

This reflects the ignorance that happens when advertising firms fail to diversify their workforce, then attempt to market to a group of people they know NOTHING about. The least they could have done was pilot test this ad with a group of black men/women. Shows their lack of concern for our cultural nuances, our values or even the changing perception of beauty. How out of touch…how IGNORANT!

(Nivea is full of harsh chemicals anyway…stopped buying that mess years ago!)

Yirssi
9 years ago
Reply to  Naeema

You said it all. How they failed to notice how racist and ignorant this ad is is beyond me.

janelle
janelle
9 years ago
Reply to  Naeema

you know Naeema, I thought about that, then I thought about the mom and dad in the NBC show. It was the black woman that thought her child’s head needing taming. What if the person responsible for this ad was African-American? Still out of touch & ignorant, but diversity of thought & perspective may be the real issue.

JL
JL
9 years ago
Reply to  janelle

@ Janelle, you know what? i wouldn’t even be surprised if one of the “creative” heads behind this is actually Black. I mean, why did the black guy even accept to do the add? this kind of thing is shocking and so frustrating!

Naeema
Naeema
9 years ago
Reply to  JL

Even if it was a black person who initiated the concept, that doesnt mean its not a product of racist thought. We’ve got a lot of years of internalized racism to undo (starting with “our” people!) — This ad simply takes us in the wrong direction of that goal.…

CurlyQ
CurlyQ
9 years ago
Reply to  Naeema

You can leave a message on their website I sure did re civilize yourself fuck outta here make a product that hasn’t been made yet not make old one smell worse with crap ingredients throw natural on it and charge 2x as much where are the innovators I’m tired of seeing the same old bull year after year after year and some fools just keep enjoy what’s been already done only we can make change don’t like it dont buy it theyll stop making it trust me let shit slide they’ll continue to make a mockery out of us if… Read more »

OhnoYo
OhnoYo
9 years ago
Reply to  Naeema

What advertising firms need to realize when it comes to different ethnic groups, nationalities, and races there are just certain images and words you SHOULD NOT put together. That’s the reality. It’s not about being politically correct. It’s not about “censoring”. We all have our history with racism and what “our people” were tormented about. No matter how cute Curious George the monkey looks, you cant say a cute black kid with round cheeks and big ears reminds you of him— even if he really does! You will get the side eye, and the parents will feel uncomfortable. You can’t… Read more »

OhnoYo
OhnoYo
9 years ago
Reply to  OhnoYo

Oh and you definitely don’t use UNCIVILIZED/CIVILIZED when it comes to black people or any other people of color.

cygnet
cygnet
9 years ago
Reply to  OhnoYo

If they really wanted to target afro-textured men they should have done a really messy afro that was uneven and used a “shaped” smaller afro.”

As long as they were gonna use a black man anyway, I think a Don King look-alike with close cropped hair, throwing a head with Don King’s usual “crown”—I use that word extremely loosely in his case—would have been perfect for this. But then, I’ve never liked Don King’s hair.

JJ
JJ
9 years ago
Reply to  OhnoYo

There IS an equivalent advert with a white man but without the words uncivilized…HA!!! Sorry but this is blatant racism.

K.B.
K.B.
9 years ago
Reply to  OhnoYo

Even if it were a white man in the ad, I’d still find it in poor taste. A guy holding what appears to be a severed head, about to fling it like a gruesome track meet event? Bleah. But they made it a black man and now you’ve got — hello, headhunters out of a bad 40s comedy movie? ::headdesk:: Fail on so many levels.

Kitty
9 years ago

EPIC FAIL

Tee
Tee
9 years ago

@ Naeema exactly! This ad offends me for many different reasons. Besides it being offensive, it is just a horrible advertisement. In what world would someone holding a severed head make people want to buy lotions and shaving products?

LBell
LBell
9 years ago

Once again I’m reminded of the difference between the online natural hair community and the rest of the world…

I’d bet part of my miniscule paycheck that not only do most black people NOT have a problem with this ad, it probably went by at least one black person somewhere in the development chain before it went out.

Substitute the brother with a different-raced person with looser-textured hair…who reacts? How do they react?

I pick my battles these days…and this is one I’m not touching…

eme
eme
9 years ago
Reply to  LBell

Cue the essentializing of one’s own opinion and the blaming of Blacks of racial hypersentivity in 5…4…3…2..AND

Brittany
Brittany
9 years ago
Reply to  eme

I agree LBell.

Kiki
Kiki
9 years ago
Reply to  eme

Thank YOU!!!!

NYCurly
NYCurly
9 years ago
Reply to  eme

Thank you eme!

To LBell, your reaction is justified and mature yet those of others who have an opposite reaction aren’t well-thought out, measured and legitimate? There’s room for everyone’s opinions and thoughts without compartmentalizing others as hysterical. Like you said, choose your own battles, but DON’T berate others!

shannon
shannon
9 years ago
Reply to  LBell

Im not so sure this one is a natural hair community thing. I’ve seen it all over the net. Adweek.com, CNN, Forbes just to name a few.

Lin
Lin
9 years ago

/Michael Jackson king of popcorn .gif

AfroStyling
9 years ago

What in the tomfoolery decapitating hell is this?

AfroStyling
9 years ago

And who are the idiot black people that keep signing up for these things?

Molly B
Molly B
9 years ago
Reply to  AfroStyling

I was thinking the same thing! This man musta been hella desperate for some cash to actually consider agreeing to do this foolishness.

Amma Mama
Amma Mama
9 years ago

Weird.

Ev`Yan
9 years ago

If it weren’t for all the hubbub, I wouldn’t have any idea of what the problem is here. Yeah, I see that the ad could be implying that afros signify uncivilized. And yes, I get why people think it’s a bit racist, but I think we’re all overreacting. The message of this ad is to show a guy who has “let himself go.” Long hair (like he hasn’t bothered to get a haircut in months) & an unruly beard & mustache (like he hasn’t bothered to shave in weeks). It just so happens that the hair that grows out of his… Read more »

tk
tk
9 years ago
Reply to  Ev`Yan

first of, there is NOTHING wrong with a fro. It is not unkept or dirty or greasy. it’s is natural and long hair (only curly) and it takes a lot of effort to maintain. This is just like having long hair (if your hair was straight). To say that you should cut your hair to be considered civilized is like saying women should have short hair to be considered professional. That is sexist, this is racist. People with curly hair should be able to wear it long and natural (or not) if they so choose. Just like people with straight… Read more »

Ev`Yan
9 years ago
Reply to  tk

Hi TK, I’m not saying that I agree with the message in this ad. The message is (in not so many words) fucked up & stupid.

I just don’t think that the sole message of this ad was meant to be racist or attacking towards black people.

T.
T.
9 years ago
Reply to  Ev`Yan

Ev’Yan, I totally agree with you. Nivea is promoting a particular idea of what “groomed” means for a man, whether that man is black or white or brown. Most cosmetics companies that cater to men promote the same thing (shaven, shortish hair) to white people, as well as black. I am sure that there is a version of this ad with the exact same tag-line and a smooth-faced, short-haired white guy holding a white head that’s got long hair and a beard. I don’t think that this ad should be read as a specific racial statement that black men who… Read more »

Leonie UK
Leonie UK
9 years ago
Reply to  T.

Funny enough come November a world wide charity called ‘Movember’ will be getting guys to not cut their hair and beards for the month, to support awareness of testicular cancer. Shortly afterwards you see adds like this to get the guys to get all civilized. I don’t think it’s a race thing, sorry but I read mens mags more than womens, and it’s all about them looking as clean cut as possabile. I actually handed a Black guy in my work place a simalar advert the other day and told him to “man up and get sorted”. It’s not that… Read more »

Dinasty2.0
Dinasty2.0
9 years ago
Reply to  T.

Actually, after doing some research, there is an ad with a white guy holding a head in the same manner. But the slogans are not the same whatsoever. There is no “Look like you give a damn” and certainly no “Re-civilize yourself”. It says “Sin City is not an excuse to look like this”, which I’m guessing is a play off the character in The Hangover??

So no, it’s not the same.

Sosesm
Sosesm
9 years ago
Reply to  Dinasty2.0

Totally agree.

The ad would have been fine BUT if you look at the other ads of the type NONE said “re-civilize yourself”..only the one with the solo black man throwing away his GOD GIVEN head of hair as it natural grows from his scalp..like he’s some Neanderthal.

I find it racially insensitive. Come on, this is American. They know better than to print this trash!

donna
donna
9 years ago
Reply to  Ev`Yan

This is one of those things that can be offensive to any race. It wasn’t wise when it comes to black people to handle it in this way rather the intent was racism or not.

LBell
LBell
9 years ago
Reply to  Ev`Yan

My point EXACTLY. Well said.

Julissa
Julissa
9 years ago
Reply to  Ev`Yan

White people are not systemically berated for their natural features (including their hair) the way black people are. Redheads aren’t targeted by a billion dollar industry to dye their hair any color that’s not red.

shannon
shannon
9 years ago

two words: oh wow.

Afrochelle
Afrochelle
9 years ago

I think it’s offensive, but not necessarily racially offensive. I don’t like the implication that if a man grows his hair or beard out, it means he doesn’t “give a damn” or that he’s “uncivilized”. You can advocate shaving without insulting those who choose not to.

Jade
9 years ago
Reply to  Afrochelle

ditto

shannon
shannon
9 years ago
Reply to  Afrochelle

amen!

Wilberthe
Wilberthe
9 years ago

I’ve talked to several people today about this ad, and all of them have told me that they think my anger is an overreaction. “They didn’t mean it like THAT”. I would be inclined to give this bs the benefit of the doubt if America wasn’t still such a racist country (that’s right, I said it). This isn’t the first time that blackness and natural black characteristics have been posed as the default negative. There are countless examples, in advertising and in day-to-day life. And as as people try to tell us to ‘stop overreacting’, it definitely won’t be the last.… Read more »

intelligentblackbeautiful
intelligentblackbeautiful
9 years ago
Reply to  Wilberthe

I wish the like feature was still active on this site…but I’ll just settle for saying +1

woot!
woot!
9 years ago
Reply to  Wilberthe

preach! you took the words right out of my mouth!!!!

mj labonte
mj labonte
9 years ago
Reply to  woot!

+1 thank you

ursonate
9 years ago

here, i’ll help you understand why things play out like this: there just aren’t that many black folks in marketing and advertising and no one thinks broadly enough to consider the possibility that a campaign might hit a sensitive spot.

ABR
ABR
9 years ago

WTF!!!!

k
k
9 years ago

It might not mean to, but you cannot deny that it has racially offensive connotations. the people behind the ad probably just felt like they were doing something right using a black model, but perhaps they should have seen this coming.…

the ad in general is not exactly the epitome of taste, but they certainly could have worded it a lot better.

I’m kind of feeling that fro though. I must like “uncivilized” guys. the beard could do with a little trimming…beard rash *shudder* i digress.…

Teresa King
Teresa King
9 years ago

WOW! I’m speechless! What person on their marketing team thought this was a good idea? I hope someone got fired for this cause they just lost my business.

Robin Nicole
9 years ago

*Side-eye

Really Nivea?

I happen to adore men with beards. I even have a beard blog, but not 1 fuck is given when it comes to the media (black bashing ads/articles) these days.

Not 1.

I don’t have the time or energy to give.

Amina
Amina
9 years ago

It’s about time we wake up and become consciencous of companies taking our money and leaving us without industry, factories stores and banks and selling us Prosucts full of chemicals and cancer causing agents. Do For Self and Kind . If we did not give them our money they would have no Power to made such advertisments. It time sister and brother stop damanging their Skin and Hair with toxic chemicals. dDestoring our Melain and celluar structure , so we can began to Think Again A recirulate that $8oo billion dollars economy to ourselves

rw
rw
9 years ago

it is more weird than anything else *hums the uncivilized*

AMC
AMC
9 years ago

I see it like this if i had straight hair and the guy in the ad was holding a hippie head, I probably would not trip. I agree that tighter curl patterns have always been considered negative. BUT what race do you know whose majority prefers frizzy, or kinky, or whatever… hair. there are commercials everywhere with nothing but attempts to avoid frizz and puffiness and in that same instance i see a new natural product i want to try everyday as well. WE are just beginning to widely spread the love of our hair’s true nature. by arguing with… Read more »

Durelene aka Dee
Durelene aka Dee
9 years ago

I dont see it as offensive, its not like the mans new face had relaxed hair he was just cleaned up, technically his hair was till natural.

I really dislike it when the natural community scrutinize and over analyze everything

angela
angela
9 years ago

Isn’t this supposed to be an ad for shaving lotion, shaving gel, spf etc.??? Why picture him without a beard AND an afro If there were no other undertones intended? Come on people be honest with yourself. If hair is clean then why does it matter if it’s in a fro or worn as a beard. Nivea is straight up saying they feel that a man with an afro and a beard is uncivilized. Some people keep saying “well if he was caucasion with long hair etc”…blah blah blah the “if” doesn’t exist. THIS ad exists, this ad went to… Read more »

Nyla
Nyla
9 years ago

Hmmmm,
While at first blush I can understand why the visual of a decapitated man with afro is disconcerting, I don’t feel that its racial. I agree with Ev’Yan, I think that some of you may be reaching. It looks as though the campaign has been around for awhile and and also depicts scruffy white dudes.
It’s a funny ridiculous ad, although more funny hmmm than lol. Let’s not escalate the mundane. Besides, I like a man that is less coiffed and clean shaven but takes care of his skin. It’s sexy!

shannon
shannon
9 years ago

If this is considered uncivilized, consider me a savage…ijs
[img]http://bglhonline.com/wp-content/uploads/2011/08/maxwell.jpg[/img]
[img]http://bglhonline.com/wp-content/uploads/2011/08/jason.jpg[/img]
[img]http://bglhonline.com/wp-content/uploads/2011/08/lenny.jpg[/img]

Leena
Leena
9 years ago
Reply to  shannon

+ 1!!!!!!!!!!!!!!!

janelle
janelle
9 years ago
Reply to  Leena

🙂

G
G
9 years ago
Reply to  shannon

haha +1 🙂

ohbother
ohbother
9 years ago
Reply to  shannon

Yummy! I would take that over Nivea and I love that freaking lotion.

Abii
Abii
9 years ago
Reply to  shannon

I’m right there with you, hello!

Thelly
Thelly
9 years ago
Reply to  shannon

AGREED!!!!!!!!!

binks
binks
9 years ago
Reply to  shannon

*Drooling* YES!!!!! Hell I kill a sabertooth tiger for one of them myself

shannon
shannon
9 years ago
Reply to  binks

for ALL of them!!! lol

Kj
Kj
9 years ago
Reply to  shannon

I have reconsidered my attraction to clean shaven men!!!!

Kj
Kj
9 years ago
Reply to  shannon

The recivilized aspect of this ad reminds me of racist connection to blk men and the neanderthal man. So for those that take this lightly get educated about our history. It doesnt rock my world tho because its not what people call you its what you answer to.

Kiki
Kiki
9 years ago
Reply to  shannon

No, in fact they are quite sexy, but would you see any of these magnificent brothers walking out of a boardroom, I doubt it. Society dictates What type of hairstyles are acceptable and unacceptable. Just like a black man would have problems getting ahead in certain industries with a fro or dreadlocks a white man would have problems getting ahead with a long 70’s ponytail, a mullet, or a spiky mohawk. So my only problem with the ad is that I don’t see any other races represented with haircuts that aren’t socially acceptable in certain arenas…however this could be one… Read more »

shannon
shannon
9 years ago
Reply to  Kiki

It’s unfortunate, but freedom of expression does not always align with Corporate America. It would be an amazing site though…chocolate brother with locks manning the boardroom! *drooling*

anywho! We might have to share the beauty that is Jason Momoa! Isn’t he foine? *again drooling*

Babs
Babs
9 years ago

Lord. if it isn’t one thing it’s another. I swear this is a lash back to the natural hair movement @_@

cygnet
cygnet
9 years ago

Why is he on a football field? Is he about to spike his “uncivilized” head for the field goal?

Jai
Jai
9 years ago

Black women seem to always speak out about issues like this, what are black men are saying about this?

ohbother
ohbother
9 years ago

Personally I love a beard on a man. I think it’s so sexy. When my hubby and I first dated he had the most awesome facial hair. He can’t have it anymore because of his job but I miss it. Plus I know it’s a pain the butt to have to shave so much. I’m a hairy woman and hair removal stresses me out. lol. But it seems that quite a few woman preferred the buzz cut and no facial hair look on men so maybe it’s not the advertiser’s fault. It could be racial insensitivity but it can also just… Read more »

Abii
Abii
9 years ago

I’m so angry right now seeing that ad. Its outrageous in so many ways. Thank God I don’t use Nivea products, and I won’t be anytime soon.

Angela
Angela
9 years ago

Ridiculous…So, my natural hair is me not giving a damn…Good to know…I dont buy their products anyway and now I will discourage everyone I know…Maybe they will print an ad of drugged out Lindsay Lohan tossing herself next time…Oh wait, she is white so they wont…

Salome
Salome
9 years ago

I actually don’t find this ad racist at all…I don’t see anywhere on the add that it states get rid of your afro…it’s the same idea when they discuss the mountain man, crazy facial hair and uncombed unkempt hair…I don’t think any of us would walk outside looking like that head in his hand…what may be acceptable for us (women) as in wearing our fro out isn’t acceptable for men. If he tried to talk to you looking like that I doubt you would give him the time of day. While I do think racism is alive and very present,… Read more »

Kj
Kj
9 years ago
Reply to  Salome

So all they have to do is get a lil blk representation and we blindly allow them to disrespect us. Thats how rap and hip hop got to the point it has. As long as they are blk they can inport filth into our community without much of a stir. Smh

chuck
chuck
9 years ago

Clearly this is a company with racist biases that further extend to their hiring practices based on how you naturally look. Our wooly hair is natural and god given. This just shows how pathetic their corporate ethics are and how they perceive black men as animals for being natural. Their agenda is to make black men look how they want them to look in-order to accepted in Nivea’s world of acceptance. There is no diversity amongst the members of management or marketing that would have warned them of the back lash. I will never ever buy Nivea products again and… Read more »

ElectricFeel
ElectricFeel
9 years ago

LOL. I’m sure if it was the Geico caveman, nobody would have said anything, lol.
Everybody would have been nodding in approval then…

ElectricFeel
ElectricFeel
9 years ago
Reply to  ElectricFeel

Oddly enough my male friends don’t have a problem with the advertisement.

Salome
Salome
9 years ago
Reply to  ElectricFeel

I agree…many can say the Geico caveman is insulting..but there’s no uproar there…I think we need to find better things to do, than read into ads. Have we discussed Mcdonald’s commercials on here yet, or even Starkely’s comments on “whites acting black” or being exposed to Jamaicans.

Nyla
Nyla
9 years ago
Reply to  ElectricFeel

Hey ElectricFeel, I wasn’t going to comment again but you make two compelling points. True indeed had the image been the Geico caveman, a hirsute Brad Pitt, a surfer or even a dude with super curly blonde hair this would be a different convo. Secondly, I don’t feel that the ad implies that ALL afros and beards are uncivilized. It’s a silly, quirky ad vis-a-vis Axe body spray, Geico etc: It’s relatively innocuous . ElectricFeel… I’m not sure what gender you are but I agree that it’s a matter of perspective and perception. Your Male friends don’t take issue with… Read more »

ElectricFeel
ElectricFeel
9 years ago
Reply to  Nyla

@Nyla I have to agree at your last point.
Maybe I’ll get the infamous “side eye” or sneer for this but I’m not offended at all. Maybe naturals are *ahem* more sensitive/aware now… *shrugs*

*Food for thougth*
Hmm… I wonder if there wasn’t such a prominent natural movement would there really be such fuss over this ad? I wonder if women with relaxed hair would have the same sentiments.…hmmm

Marilyn
Marilyn
9 years ago
Reply to  ElectricFeel

I dont think naturals are more sensitive — many are more aware of the negative images that are projected and which reflect us because we battle with them everyday! Society tells us that kinky hair (and more often, dark skin) is less beautiful, makes you less intelligent, and in this case — less civilized. Once you’re gone through the process of rejecting those messages, your antenna goes up when confronted with yet another battle (many with relaxed hair may not have gone through this process yet). The natural hair movement is simply an effort to reclaim our beauty – denouncing… Read more »

hummingbird
hummingbird
9 years ago
Reply to  ElectricFeel

Well I’m relaxed and I find it offensive…and just like some of the naturals here, I’m very socially aware…contrary to popular belief, many relaxed heads are just as socially aware as some naturals. Some of the comments on this blog (not necessarily your’s) kill me because some folks on here act as though relaxed women don’t read this blog. Some of us used to be natural, are thinking about going natural, have kids, family and friends that are natural or just have a love for all black hair (whether natural or relaxed). As for this ad, let’s pretend the severed… Read more »

CC
CC
9 years ago

Anyone who thinks this advert is not racist check out the white version of the same ad
[img]http://bglhonline.com/wp-content/uploads/2011/08/o‑nivea-for-men-look-like-you-give-a-damn-300x191.jpg[/img]
[img]http://bglhonline.com/wp-content/uploads/2011/08/nivea-for-men-esquire-300x294.jpg[/img]
no mention of the need to ‘recivilise’ and no throwing of decapitated heads of someone with scruffy hair … *extreme side eye*

Naeema
Naeema
9 years ago

How do so many of you not see the subliminal messages this ad is sending? Messages such as this one, which have been perpetuated since we arrived in this country, are part of the reason that so many black women are “afraid” to go natural!!! It’s almost the reason why blogs such as this one exist!!! Think about it… Liking us to animals, barbarians, or unkempt is nothing new, but its 2011 and its time we start to understand how damaging these depictions can be. We must demand more positive imagery. There are so many ways that this ad could have… Read more »

Wilberthe
Wilberthe
9 years ago
Reply to  Naeema

Amen to that

julia
9 years ago

What in THE hail!

Sue
Sue
9 years ago

The “recivilise yourself” tagline was probably not the best, they should have at least guessed some people would find it offensive. But I wonder whether the company was somehow trying to capitalise on the “Horsemanning”
craze. Taking a picture where it looks like you’ve been beheaded. Except that they chose to show the shaved versus the unshaved versions at the same time. No doubt the image is arresting. They were going for shock value.

Horsemannig/Horsemaning: http://www.horsemanning.com/
[img]http://bglhonline.com/wp-content/uploads/2011/08/Horsemanning‑1.jpg[/img]

Chari
9 years ago

:-O Oh wow. This is so tasteless. Who approved this ad within the company. Smh.

Angie
Angie
9 years ago

This is one of those times I’m gonna play ostrich and stick my head in the sand. I’m so sick of this, it makes me too sad.….

Thelly
Thelly
9 years ago

look at this..another ad for white men.
[img]http://bglhonline.com/wp-content/uploads/2011/08/Nivea-Sin-City.jpg[/img]

Julissa
Julissa
9 years ago
Reply to  Thelly

Hmmm, so that’s a caveman head/mask? So basically they’re equating modern day people of African descent with cavemen…

I see you, Nivea. I see you.

Phylama
Phylama
9 years ago
Reply to  Julissa

How in any way is that ad equating modern day people of African descent with cavemen? Where could you have possible gotten that from this picture?

Julissa
Julissa
9 years ago
Reply to  Phylama

Re-civilized” coupled with the shunning of men with natural hair and/or beards reminds me of them equating them with caveman who are uncivilized hairy people. That’s from where I got that feeling. Look at the heads they’re holding.

Claire
Claire
9 years ago
Reply to  Julissa

In both ads, the men were holding what was supposed to be scruffy versions of themselves.

I agree with people who believe that “re-civilized” was a lousy word choice. But if you took time to look at the ad copy featuring the Caucasian model, you would notice that he wasn’t meant to be carrying the head of a person of African descent.

Nivea’s only objective was to perpetuate the notion that “scruffy”=“unkempt”–regardless of the man’s color.

KJ
KJ
9 years ago
Reply to  Claire

I don’t have a problem with the head. I have a problem with using the term recivilize with black men. I don’t have a problem with saying be clean shaven but I would like to note that the black man still doesn’t look like he’s going to a job interview the other man does.

Monzi
Monzi
9 years ago

When models do these adds, don’t they realize what they’re putting their face on? Geez, I wouldn’t participate in that even if they paid me a lot. It’s embarrassing.

I feel like advertising is always topping itself to put black people to shame…SUBLIMINALLY!

Julissa
Julissa
9 years ago

Ah hell to the nah. BOYCOTTING. I don’t tolerate this ish.

Phylama
Phylama
9 years ago

I don’t think it is a “race” issue as much as it is a gender issue. Longer hair on men is typically frowned upon, no matter the skin color of the man. This ad simply implies that long hair and a beard is unacceptable on men. I agree that unkempt long hair and a beard is certainly unappealing on any man. However, the approach in this ad is distasteful. Perhaps they could have shown a man with actually unkempt hair, then shown the same man with groomed hair as a comparison. The groomed hair could have been a shorter afro.

Tangela
Tangela
9 years ago

I gotta say that a company like Nivea always has a strategy. Their logo and that “hated” ad is on every single black/natural site I belong to. I haven’t seen their ad in our online hood before but try to find a black person who doesn’t know about Nivea right about now…

Real RBN
Real RBN
9 years ago

For everyone who is offended (me!) I’m suggesting contact Nivea. When everyone was in a uproar about the “Ghetto fab” curly wig voicing your discontent got results.…..

arizona
arizona
9 years ago

sooo, Nivea…is he uncivilized for having a scruffy face or for throwing a human head across the football field? FAIL.

upon seeing the ad for white men, this has little do with hidden racism, and just a poor metaphor by an over-zealous ad campaign.

CandyceNoelle
CandyceNoelle
9 years ago

OMG!!! I am sooooo sick of complaining. Black people loveeeee to find something to itch about. Like really, if it was another ad, with a WHITE man looking like David Beckham, holding a head looking like 90s grunge/college scruff with long hair and etc…NO ONE would say anything. Look at the head the man’s holding. Hell, I would take the “Re-civilized” man too! If anything, it’s funny. There are so many more things to be bothered with. God, get over it. I’ve been hearing about this all week but this is the first time I’ve actually seen the source of… Read more »

JJ
JJ
9 years ago
Reply to  CandyceNoelle

I hear you but black people have a history of being seen as unacceptable or uncivilized just because they wear their hair naturally or grow out their beard. Black people are constantly told that their natural hair is inferior to having straight hair, or a shaven face. It is seen as dirty, lazy, and yes, uncivilized. Glad you didn’t have to experience being told that what grows out of your hair naturally is uncivilized but I have, no amount of patting flattens my fro, and I have had to walk out of the house with an ‘unruly’ fro so as… Read more »

Locs4life
Locs4life
9 years ago
Reply to  CandyceNoelle

PERMALINK, I think white men with facial hair and curly hair is sexy. But I would as I am a black woman with locs. Picture this: You are applying for a position that you KNOW you are well qualified for. You research the company and feel you would be a perfect match. You gain an interview and on the day of said interview you walk inside the building to find everyone Black.…professional, well educated, wearing their various natural hair styles, but everyone is Black. You interview well but later recieve a thanks but no thanks letter. Why didn’t you get… Read more »

CandyceNoelle
CandyceNoelle
9 years ago
Reply to  Locs4life

I don’t have chemicals in my hair and i am very proud of that fact thank you, so before you make a assumption on me and how I feel on that ask about it — Thank you. Anyways, your people are MY people so chill out. The whole company scenario…is sad but once again, true in some cases. So it’s just how things are, people have the right to hire who they feel is best fit in their work environment — affirmative action set aside. This is about men. I always hear about the black man’s plight so if that… Read more »

Marilyn
Marilyn
9 years ago
Reply to  CandyceNoelle

I’m gonna pray for you, CandyceNoelle. SMH.

Leave it up to your type and folks would still be shuck-N-jivin and wearing black face. Right now you’re probably thinking…“what’s wrong with black face? It’s just make up”? Try not to be so simple…(Again, SMH)

Kapri
Kapri
9 years ago
Reply to  Marilyn

I actually agree with CandyceNoelle. People are getting mad about this ad saying that a mad with an Afro and facial hair is unprofessional… I attend an HBCU and am in the business program. The FIRST DAY you get there, the professional (who are black, in case anyone asks) tells the males in the auditorium that a lot of facial hair and Afros or non-clean cut hair is not professional. It is ok for an esteemed black institution to tell black people that… but when an ad says the same thing, people are upset. I can believe that the person… Read more »

CandyceNoelle
CandyceNoelle
9 years ago
Reply to  Kapri

Thank you for understanding Kapri. That’s all I was saying is that every look is not for everyplace…it has nothing to do with race. The bushy face Russell Crowe and Brad Pitt would even be told to clean it up in a particular corporate setting.

CandyceNoelle
CandyceNoelle
9 years ago
Reply to  Marilyn

Although it is a month late, please don’t assume to know my type…you don’t know me, my education, experiences or passion when it comes to the mental uplift and independence of my community, generation and peers. I have struggled with seeing wrongs done to the young people these days that no one recognizes, they turn a blind eye to it if anything and act like everything is ok and in the past. I don’t need your prayers either…please keep them to yourself. The black face reference was way over the top, once again being extra and dramatic. One has nothing… Read more »

CandyceNoelle
CandyceNoelle
9 years ago
Reply to  Marilyn

Although it is a month late, please don’t assume to know my type…you don’t know me, my education, experiences or passion when it comes to the mental uplift and independence of my community, generation and peers. I have struggled with seeing wrongs done to the young people these days that no one recognizes, they turn a blind eye to it if anything and act like everything is ok and in the past. I don’t need your prayers either…please keep them to yourself. The black face reference was way over the top, once again being extra and dramatic. One has nothing… Read more »

Derex
8 years ago
Reply to  CandyceNoelle

This arcilte went ahead and made my day.

Canteloupe_Brown
Canteloupe_Brown
9 years ago

It was a black man who came up with this ad according to Clutch Magazine. Damn, damn, damn.

anastasia
anastasia
9 years ago

Black folks are often more brainwashed than whites…Damn, damn, damn is right..SMH and RMFE!

Zyaran
Zyaran
9 years ago

Well the ad has now been pulled here’s the site with the detailed info..

http://news.yahoo.com/blogs/lookout/nivea-pulls-offensive-ad-185220424.html

Louisa
Louisa
9 years ago

I guess they’ve never seen the dance duo Les Twins, who are gorgeous and sport their natural hair (afro and twists).

There are hundreds of videos of them on YouTube. Here is a link to one of their fan websites http://www.lestwinsonline.com/ where there are lots of photos, if you are interested in seeing them and their hair.

Save Em
Save Em
9 years ago

It’s all colors and races. Good grief. Take a look: http://www.youtube.com/watch?v=b‑AhRVjbEfQ

Tami
9 years ago

I’m horrified at this ad and even more so at the commenters who agree with it! How are you going to celebrate a big fro on a woman (on this site and sites like it) but ‘damn’ a man for it?

Cayrê
9 years ago

Please study a little about your own history, I’m brazilian and I know american history better then you!

The Black Power movement was a popular manifest around 60′ and 70′, that defeat racial proud and the criation of a Culture Institute and Politic Institute for black peoples rights. This is not agressive???

Reanalize your values and principles and read a little before say something…

Lorreen
Lorreen
9 years ago
trackback

[…] I’m boycotting Nivea these days. Here’s why: “Beauty Company Nivea says “Look Like You Give a Damn”, Cut Off Your Fro“ […]

TWA4now
TWA4now
3 years ago

I cannot belive this!!! At first, I thought this was a joke! One word: FAILED!

130
0
Would love your thoughts, please comment.x
()
x

Shopping Cart