Over the past few weeks on Twitter, there has been a battle raging between #teamlightskin and #teamdarkskin, sparked in part by a “Light Skinned Versus Dark Skinned” party taking place in Ohio on January 21 (see this Clutch Magazine article for more info on that.) The Mixed Chicks brand decided to get in on the fun and tweeted,
#teamlightskin sure hope all will try @Mixedchicks to care 4 those curls.
Naturally, black women responded in outrage because the brand has a large following among women who aren’t bi‐racial or light skinned.
Now, I can see where Mixed Chicks is coming from; they seemed to be seizing an opportunity to reach their target demographic, since there is a huge overlap between bi/multi‐racial women, light skin and curly hair. BUT, it should be common knowledge that curly haired women cover the color spectrum, and bi‐racial women come in all complexions.
The ‘tweeter’ behind Mixed Chicks’ account went on to say that they sent messages to several different “teams”, but a blogger tracking the story didn’t see a #teamdarkskin tweet. (Feel free to email me the link if it exists, so that I can update this story.)
For a more detailed account of the situation, please check out this article on SakitaHolley.com, but in the meanwhile what are your thoughts on the whole situation?
Thanks Erin for posting this story on the BGLH Facebook page.