Over the past few weeks on Twitter, there has been a battle raging between #teamlightskin and #teamdarkskin, sparked in part by a āLight Skinned Versus Dark Skinnedā party taking place in Ohio on January 21 (see this Clutch Magazine article for more info on that.) The Mixed Chicks brand decided to get in on the fun and tweeted,
#teamlightskin sure hope all will try @Mixedchicks to care 4 those curls.
Naturally, black women responded in outrage because the brand has a large following among women who arenāt bi-racial or light skinned.
Now, I can see where Mixed Chicks is coming from; they seemed to be seizing an opportunity to reach their target demographic, since there is a huge overlap between bi/multi-racial women, light skin and curly hair. BUT, it should be common knowledge that curly haired women cover the color spectrum, and bi-racial women come in all complexions.
The ātweeterā behind Mixed Chicksā account went on to say that they sent messages to several different āteamsā, but a blogger tracking the story didnāt see a #teamdarkskin tweet. (Feel free to email me the link if it exists, so that I can update this story.)
For a more detailed account of the situation, please check out this article on SakitaHolley.com, but in the meanwhile what are your thoughts on the whole situation?
Thanks Erin for posting this story on the BGLH Facebook page.
Pure foolishness -
both the party and messages to āteam dark skin and team lightskin.ā mixed chicks should have known better. it was just not okay and uncalled for, given that the wealth of history and the divisions caused by skin tone are STIll rife within the black community. Maybe 20 years after skin color ceases to become an issue, we can send messages to āteam lightskin aand team darksin.ā until then.ā¦ itās foolishness
ooohhhh whether they sent messages to both āteamsā or just one (which is a tiny weeny bit worst), it was just insensitive!
Oh the foolishness that goes on! i didnāt even know anything about these teams at war, WTH???? š
I had no idea this was going on. As for the brand, shame on them. There is no reason why they should be feeding into a trend like this in order to gain more customers. They might lose more than they gain in the long run. I think anything that sparks more controversy within the black community is dumb. Frankly because we are already separated from other races and separating within ourselves will never allow us to reach our full potential.
Very very annoying. Especially since it is a way for bi-racials to further exoticize and separate themselves from their black sisters. I mean, come on. I know mixed people who are darker in complexion than many of my supposedly ānon-mixedā friends. Weāre all mixed chicks if weāre black. Itās just all really stupid and depressing. Time to let this old timey crap go.
I think they just re-branded their products #dumbchicksā¦ or #ignorantchicks. Theyāve just cheapened their brand and their image and its not a good look. I wish we could go back to where being natural meant that you were enlightened not only by your hair but about education and confronting ignorance in general. Seems like we have yet to comb the kinks out of our minds.ā¦
and the struggle continuesā¦
LMBAO @ dumbchicks! Um yeah that was tacky. ALso, pretty silly considering that as someone else mentioned Iāve known sisters black as licorice with curly hair and mixed people with ultra tight 4C hair.
It happens.
People just need to stay off twitter and facebook. They stay shooting themselves in the foot.
Totally agree w/gs!
Very well said. I co-sign this sentiment!
ANDā¦ Iām a New Englander, Pats fan, darkskin with Natural 4bāc hairā¦ so I guess thatās the big FāU 3 timesā¦
rule #1 in business ā assume nothing.
This is one of the dumbest marketing ploys Iāve ever encountered. Mixed Chicks should have kept their nose of out this silliness, because that is exactly what this ābeefā is ā pure silliness.
Here is the link to the twitter page: http://twitter.com/mixedchicks This example is why I donāt have a twitter account and I think easy access media (twitter, facebook, etc.) does more harm than good. Heads of companies are normal people and they make remarks just as we all do from time to time. In an age where every thought can my publicized a couple of seconds after you think it, things like this happen. If you look at the page it looks more like a personal account than a company account (ex.rooting for sports teams). The person managing this account should… Read more »
Oh and they do reference other āteamsā such as āteam curlyā and āteam blasianā but none of theses are in the realm of skin tone.
āthe person managing this account should probably just use it for promotion and events, and create a personal account for themselves (COMMON SENSE).ā
No crud! I have a business Twitter account and I only use it for business related announcements ā not to get embroiled in social media mudslinging. Ugh. Mixed Chicks really stirred up an antās nest with this one. *shakes head*
The updated tweets arenāt much better, Iām hoping this is an issue with whomever theyāve utilized to maintain the page and not the expression of the owners. And if that is the case and the owners are smart theyāll get rid of that individual ASAP!
āThis example is why I donāt have a twitter account and I think easy access media (twitter, facebook, etc.) does more harm than good.ā Me too! And I refuse to get on facebook.
OK, I guess I hit the return key too quickly?.ā¦ I also wanted to add that Twitter is the new ādrunk dialingā except that people arenāt usually drunk when they tweet nonsense. There is no filter!! Twitter and reality television will be the downfall of humanity as we know itā¦
that tweet was beyond stupid. anyone with even just a vague understanding of american race relations would know that joining the #teamlightskin #teamdarkskin tweets was a bad idea.
What would you expect from a company who names their product āmixed chicksā ? I was already giving them the *side eye* for naming their product āmixed chicksā and this story just confirms my suspicions. When running a business you want to stay away from as much negativity as possible!! A light skin vs. dark skin debate is absolutely not the time nor place to start marketing your product, itās just not a good look at all, especially if you have a silly name like āmixed chicks.ā smh @ black peopleā¦
cosign. i always thought the brandās name was, um, questionable.
I completely agree with this! Their website in the beginning clearly stated who they were marketing, not to say that other Black women couldnāt use their products but letās be real here, all natural curls are not the same. And sistas really, really, REALLY need to wake up to that. Just because a product or hair collection is geared toward ānatural curlsā donāt mean all natural curls, or coils or kinks or whatever you want to call them. We canāt get mad for Mixed Chicks for what they done. Of course they are team light skin, they are light skin! Just like… Read more »
I get where you are coming from, but are they themselves team light skin or their company/brand? They should have differentiate between their 2 identities. I agree with the previous comment that said they should have had separate business accounts, for the brand is mixed chicks and mixed girls come in various shades, how can a brand support one shade of colour and alienate another shade based on the assumption that mixed chicks are light skinned?
āmixed girls come in various shades, how can a brand support one shade of colour and alienate another shade based on the assumption that mixed chicks are light skinned?ā
THIS is the crux of the matter for me. Thank you.
I would add that the hair of many a āmixed chickā runs the gamut of texture, thickness and curlā¦just like many of us who are not āmixedā (at least by a few generations).
I agree! I thought the same thing when I first saw their products last year online. The name of the product turned me off and I did not even give them a try. They made it clear who they want to buy their products, so they will never get my money!
SO agree with you! i gave a side eye for the name too. im not mixed so the product obviously isnt meant for me. this stunt really killed it for me though.
I thought I was the only person who gave them the *side eye* for the name of the product! As a light skin African American woman I did not feel welcomed to use the product. By āMixedā I fig they were not talking to me or any of my other sistaās who were not such. SMDH. I didnt care if the cure to all my curl problems were in one of their bottles (which from the reviews Ive read that cure wouldnt be) I wont be using them.
And, I know to stay away from this company and itās products, they wonāt be getting any of my business. It doesnāt matter if they sided with team light skin or team dark skin or both, itās just unacceptable, period.
I threw up in my mouth a little when I read ā#teamlightskinā and ā#teamdarkskinā ā more of the same old crap! The companyās name is bad enough but I didnāt take issue with it as much because I figured that was just part of their marketing. But to actually wanna jump in on the whole light versus dark (even if it is ājust for funā) thing is just inexcusable. Shame on who ever came up with the competition, the participants AND DEFINITELY SHAME ON MIXED CHICKS! SMMFH!
All I can say is why did they even bother saying anything? I was actually very happy to see an advertisement for them on a bill board last week. Big mistake Mixed Chicks.
Are we really doing this in 2011?
Mess..
I never purchased their products because I sorta felt like they werenāt for me even though I was relaxed. Too overpriced and iām not mixed. But now that iām transitioning and searching new products iām glad they reaffirmed my decision not to give them any of my money. Sallyās is coming out with Mixed Silk products that are supposed to be like theirs anyways.
omfg. clearly that company is run by idiots.
either they didnāt listen to their pr person, the pr person gave them the wrong advice, or they donāt have a pr person to advise them.
or maybe they are just in need of good old-fashion common business sense that says ā donāt alienate or antagonize customers or potential customers, or business partners for that matter.
either way, they made the wrong decision, no matter what their position on the matter is. it was flat out stoooopid, almost laughably so.
YUP
Very tacky. And just untrue that there is this huge overlap between curly hair and light skin. It just seems as if black people are willing to assume that, but if anyone conducted such an pointless study, I kind of doubt that the results would back that up. The two things are not genetically linked like that. I mean, even the concept behind their product to me is a bit much, since the hair of biracial people runs the gamut from straight to kinky just like ours. I find the marketing to be a bit ignorant, and Iāve never understood the… Read more »
not to mention that if you identify yourself as āblackā, you acknowledge that you are probably of mixed racial descent anywaysā¦
Thank you, I was just about to say what does curls, kinks, or coils have to do with skin color or the fact that your biracial? Certain curl pattern isnāt solely mutually exclusive to one skin tone or heritage so I donāt get it. Personally, I think the whole party and the team dark skin and team light skin is ignorant and dumb as hell like really black is black. As for the company they should have known that they would catch heat and that it was inappropriate marketing no matter which team they said first. Personally, I never use… Read more »
This was completely the worst PR move ever. I never brought Mixed Chicks nor planned to because of mixed reviews but choosing Team whatever is just juvenile. Hopefully, they will step back and issue an apology for being so ignorant.
the thing about teamlightskin vs teamdarkskin is that you never actually feel like anyone is really for teamdarkskin. Even when beautiful comes in every shade. Even when hair texture, eye color and other phenotypes transcend skin tone.ā¦.ā¦..light skin is forever favored. Lil Wayne says on a song, ābeautiful black woman bet that ***** look better Red.ā So it just seems like a phony battle. A battle, a division, that shouldnāt even exist. Beauty is beauty.
Forget my personal experience ā this was just a bad business move. As a woman w/naturally curly hair ā i know i wonāt purchase their products. If they donāt have good judgement in something like this, i canāt trust them in any other way.ā¦
Their products are sub par and overpriced anywayā¦
Itās this colorism within the Black race that sometimes makes me wish I could just live on a deserted island and just not deal with anybody, just live in isolation; me, a few people I really care about, and nature.
When will it stop?
Agreed.
Iāve felt the same way before. There must be so many like me that read this tired old stuff and just choose not to comment because it is such a slave mentality within the black community with this kind of stuff. When will it die?
How do you kill a zombieā¦ āWEā supposedly buried the nāword and yet it still lives. When something transcends death like thatā¦ its a problem that needs to be some kind of supernatural solutionā¦lol
Meh, this sounds like a bad idea all around.
I had heard about the lightskinned/darkskinned party on media takeout a couple of wks ago but i had no idea this foolishness was all on twitter. I thought it was ridiculous, and anybody with sense would, so I donāt get why a business person would want to be associated with this nonsense. But what makes it extra irritating is the fact that they rep a brand called Mixed Chicks, so to me theyāre sending out a msg that they think the light skinned wavy or looser curled hair is better. Even if they meant it as a joke thereās still… Read more »
Gross. Thatās the first word I thought of when I read this. But, maybe tacky & immature are better descriptions. Their name āMixedChicksā always made me feel āsome type of wayā. And their previous websites et al werenāt too welcoming. Iām so glad I never gave them my money!
They said they tweeted to different teams, but they NEVER tweeted to #teamdarkskin. I guess theyāre not interested in THAT head of hair. ā_-
The Beautiful One 17 January 2011 at 8:53 pm Permalink What would you expect from a company who names their product āmixed chicksā ? I was already giving them the *side eye* for naming their product āmixed chicksā and this story just confirms my suspicions. When running a business you want to stay away from as much negativity as possible!! A light skin vs. dark skin debate is absolutely not the time nor place to start marketing your product, itās just not a good look at all, especially if you have a silly name like āmixed chicks.ā smh @ black peopleā¦… Read more »
That was about the dumbest thing ever! Terrible from a PR perspective. Their on my list now. Someone over there is just not smart.
Oh the nonsense ā¦should we start #team medium skin tooā¦
And here am thinking these so called companies could be a professional business. If we canāt stop a problem with ourselves how do we expect to move on?
I have always steered clear of this brand simply because of the name ā itās highly offensive and does more to allienate than entice a shopper. Apart from that I was given a free sample of its deep conditioner and leave in conditioner and i was NOT impressed ā left my hair dry and tangly..so with all that plus this clear case of prejudice and ignorance I will continue to steer clear of the brand. I donāt understand how you can be a beauty product but only support one idea of beautyā¦somethingās wrong with that philosophy right there. They need to… Read more »
Whoever is in charge of their twitter feed needs be fired. Itās going to take them a long time of laying low to recover from this mess theyāve gotten themselves into.
I never did like the idea of mixed chicks. As one commentor said, there are plenty of black women who are not considered mixed or biracial whose curls are loose and plenty of mixed women whose coils are tight as can be. Canāt it just be curls and coils, regardless of whether you consider yourself mixed or not.
Foolish move fueled by ignorance.. Not purchasing their products & encouraging my friends not to support them.
[ā¦] This post was mentioned on Twitter by Lil Wayne. Lil Wayne said: Mixed Chicks supports team light skin on Twitter ā Black Girl With ā¦: Even when beautiful comes in every shadeā¦ http://bit.ly/dKE4dC [ā¦]
1. This debate is ridiculous and any who attended that party should really do some introspection.
2. I donāt know who handles their marketing, but itās really obvious that someone else is needed. STAT!
And yes Iām another that hasnāt bought āmixed chicksā because the name doesnāt sit right with me.
Itās up there with a company that would be named.
Dark Brown Sisters Hair Cream
Blasians Beauty Hair Oil
etc, etc. Is is about ethnicity or hair type???
Silly Rabbits, tricks are for kids. :/
I do not like to dwell on the skintone issue..since MOST black people seem to be are just different variations of brown skin. I never used Mixed Chicks products just because of the name. Iām a bit older(32)than some of the folks on here and truly remember the hatred and division that comes with comparing skintone. I have went through this in my own family, sad to say. People like the owners of Mixedchicks like to focus on the differences of āmixed-peopleā because they know they are more accepted in Amercian society-which seems to be natural because most of America… Read more »
I never gave them or their products the time of day because of their brand name āmixed chicksā. As a dark skinned girl with a white partner living in the UK, mixed chicks need to understand that over here weāre all black to white people, they do not differentiate between skin tones. You can have dark skinned stunners just as you can have facially challenged light skinned chicks. We come in all shapes, sizes, hair types and attractiveness but, silly me, I thought we were all in āTeam Blackā.
1 up for āTeam Blackā
seriouslyā¦You could be teamlightskin looking like red foxx in the face with hair like āShaun the sheepā and their products would still suck for youā¦ takes more than a name to make a good product.
Hello!
I didnāt realize so many people are insulted that 2 mixed women named their brand mixed chicks, but alas, logic and reason fail me everytime.
That tweet was beyond ignorant. Someone should be fired for it, Iām sure it will ultimately cost these ladies thousands of dollars in lost revenue.
What a bad marketing tool āthe company should have never joined in. I love mixed chicks. Great products that
Work well on multiracial, multi-textured hair and cool name!!! All who wonāt try it.ā¦.. Well thatās such a shameā¦ I suppose ignorance is bliss.ā¦.ā¦
Team Dark Skin vs. Team Light Skin????? Please, Iām grown. This is some old School Daze, check the comb at the door, brown paper bag stuff. Fortunately, there are plenty of other products that I can purchase that donāt require me to check my heritage first. Mixed chicks must be a small starter company because mass marketers like Patene and Garnier (I use neither) knows to NEVER limit your market in such a manner. They will sell it to you and tell you, your beautiful by any means necessary because the first purpose is MONEY. I donāt use any Mixed… Read more »
I wouldnāt let Garnier (a subsidiary of Revlon) off the hook so easily eitherā¦
http://news.bbc.co.uk/2/hi/europe/6279418.stm
http://www.guardian.co.uk/world/2007/jul/07/france.angeliquechrisafis
I wouldnāt let Loreal off the hook either..
http://www.guardian.co.uk/world/2007/jul/07/france.angeliquechrisafis
Plain, olā fashioned stupidity. Anyone who supports this company is a fool. I canāt believe itās 2011 and we are still going on about light skin vs. dark skin. Pathetic!
The name of the products donāt bother me, neither does them (mixed ppl) having a separate identity from blacks. I do have a problem with black folks buying into team light and dark skin. Reeks of self hatred but what else is new?
Iāve been to the Mixed Chicks website. Their front page days the products are for any race or combination.
Why are surprised ? IGNORANT BRAND NAME = IGNORANT TWIT. Mixed chicks ? What is that suppose to mean ? Do they all have the same hair texture ? Andā¦mixed with what ? Isnāt Caucasian and Idian considered mixed as well ?
Iām on team #LighterToneDuringWinterMonthsAndDarkCaramelDuringTheSummerOnesAndSlightlyWhiteWhenDryAndAshy
Whoās with me?
The worst thing about the Mixed Chicks #teamlightskin wahala (problem) is that they havenāt issued a sincere apology for the ignorance. The management pretends to be naive to the fallout the term would/did cause and doesnāt care enough about the consumer to address it on TWITTER or on their own homepage. This makes me suspect that an āownerā/higher up is behind the tweets (and not someone who can be fired). It also tells me something about the character and maturity of the brand itself. The link posted (http://sakitaholley.com/2011/01/17/the-pr-fallout-from-mixedchicks-choosing-a-side) speaks on this as well.
LMAOā¦Wahalaā¦my sister how nau?
I dey dey now. š How dey body?
@Bumper, as much as women here try to claim otherwise, my experience has been that whites in the U.S. are the same way. I get confused with other black people who are much lighter or much darker than me far too much for me to believe that white people favor light skin. They might have done it back when it meant that the slave in question was their child, but now it means nothing. Who wants to pretend that black modeling agents would have EVER picked a model like Alek Wek? I think that no one hates dark black skin… Read more »
āI think that no one hates dark black skin more than black people.ā
THIS.
Preeaccch!
This madness.
And they should be damn ashamed.
stay out of the twitter/social media madness. Its no good for anyone and it doesnt matter if they reached out to all parties involved, that part has been left out.
IN all its TASTELESS. To hell with all this dS/Ls business.
I love this comment. Couldnāt agree more.
If you think non-blacks donāt see color differences between black people, you are sadly mistaken. Stop giving others the benefit of the doubt. There have been COUNTLESS studies done that demonstrate non-black people feel more ācomfortableā the lighter their skin is and are perceived differently, often positively, compared to blacks with darker hues.
@Jade, Iām not mistaken. There was never a light-skinned colored and a dark skinned colored bathroom. Just a colored bathroom. Thatās just history. Ignore if if you want. Thurgood Marshall had to use the colored bathroom back in the day too. Lena Horne had to walk in the back door. The ONLY black women in history to lead a fortune 500 company is a dark skinned woman with a short natural. Do I think sheād have been picked for advancement in the ranks at BET or Johnson Publications? No. I think sheād have been pulled aside by other black people and… Read more »
From reading a little bit of history the whole strife started with the āfirst slavesā who mingled with white people (place your favorite āmixed chickā here) and the unkept āfield slavesā that came soon after (they didnāt come unkept, laws changed and their slavery was more brutal). It was also helped along by the slave masters because they kept their relatives (mixed/house slaves) in house and they got the finer scraps. In turn the odds where the more white you are the better your where treated. And unfortunately the better they thought they were. Itās a long interesting story, but… Read more »
By the way I totally agree with you @AnonCA but I also think that Black people are more direct in their approach with other Black people.
Actually, it does. I did a research paper on colorism a few years ago and light-skinned blacks are more likely to be hired, elected to political office, etc. There is also a correlation between education and skin color, with an additional 1/2 year of education for every shade lighter you are. (So on the researcherās 5āshade scale people in the lightest category were likely to have over 2 more years of education than people in the darkest category.) The research is out there if you care to look. #teamsocialscience
Iām convinced that the world will come to an end.
Pure foolishness.
I am surprised with the reaction to the name of the company cause I have read posts where the author questioned their heritage and comments are swift to state that by virtue of being an āAfrican Americanā you are mixed. So wouldnāt the name āMixed Chicksā then apply to all āAfrican Americansā?
Light skinned/dark skinnedā¦huh? In the rest of the world you are simply (as somebody stated above) āteam blackā. With all these āfalloutsā over self-imposed racism it really seems as though āthe worlds most progressive black peopleā arenāt that progressive after all!
I wonder why they bother with their overseas shipping or their UK website then, because Iām British, not African American, nor am I mixed.
Iāve never had any plans to buy their products and thatās not going to change now.
The name has always seemed āoffā to me ā Mixed Chicks, like an anachronistic throwback to paper bag tests and blue vein balls. Anyway, in looking at the āMixed Chicksā themselves, they would otherwise be viewed, perceived and treated as black women in just about any corner of America. What a stupid move on their part in further offending the audience most likely to be captive to their products!
-Genetically Mixed (arenāt most of us as African-Americans?), 100 percent BLACK
I disagree with that notion and personally always have when it comes to individuals of mixed heritage. I think itās more important to abolish the ideal of the one drop rule than for mixed men and women to consider themselves black although itās quite apparent they are not. I also donāt believe that ALL black people are mixed. Iām not ignorant to history but not ALL of Africa was brought to America, and there were the issue of the children born to the slaves, not the slave owners so while we are commonly known to be of mixed heritage, itās not… Read more »
*claps*.ā¦.ā¦.ā¦. I totally agree with everything you said. People seem to be attacking both the company name and the identity of mixed-race people as well. Being black and being mixed are two different things. well said š
BEAUTIFULLY STATED! Especially, the part about the one-drop rule. Our expectation of hyper-inclusivity of all individuals who have drops of black blood is just as much a vestige of slavery as the ālight skin vs. dark skinā debate. Mixed race people should not automatically be considered black becauseā¦wellā¦THEY ARENāT! I really donāt understand why people get so upset about this. Why do those of us who arenāt mixed-race feel a need to have an attachment to those who are? Many mixed race people want to differentiate themselves as a separate race of people, and rightfully so. Once again, your comment… Read more »
@Donna, AMEN my sista (and to Kiya and MBB)! instead of attacking people for identifying with both races some ppl should be exploring why they themselves are so offended when a woman who is 1/2 black and 1/2 white/asian or whatever, identifies herself as āmixed.ā although the tweet was an asinine move, if it was targeted to dark skinned women it wouldnāt even be an issue. this post would be riddled with praises and ppl running out to buy their products. i think the issue is a lot deeper than a tweet or a brand name. some of us need… Read more »
Whoa, Whoa, Whoa! Umā¦ I really donāt think a #teamdarkskin tweet would have been any betterā¦ and I donāt think it would have been perceived as such. And I think itās ignorant of you to assume that readers of this blog are so insecure and thirsty for praise that they would run out and buy products because two mixed women acknowledged them o_O As far as self identification ā yes, mixed people are free to identify themselves as they wish. I am a black woman, but I know several bi-racial women, including my own mother-in-law. Iāve watched her live a painful… Read more »
okay so hypothetically speaking (since the dark skin tweet didnāt occur) the same women that wouldnāt run out to buy their products because 2 light skinned women acknowledged them, hypothetically wouldnāt have ill feelings toward said light skinned women for not acknowleding them. Iām just playing devils advocate here, my problem is there is no balance. if what you said reigns true, so many women that donāt fit the supposed target demographic based on the brand name, would not be offended by it (brand, not Tweet). iām not mixed. nor am i light skinned. i think the tweet was stupid and… Read more »
@ohplease, you are sharing your personal experiences but donāt you think you are doing a great deal of generalizing here? I donāt know where you are from, but I donāt know anyone who is mixed that is throwing their state of mixhood in other peopleās faces. Please, not all mixed people are that ignorant, and it bothers me that so many people in these sites seem to think so.
@Nikita ā¦ All I can do is speak on my experience. I currently live in Chicago, which is one of the most segregated cities in the U.S. Negotiating identity in this city is tough for people who are black, let alone bi-racial. There are only 3 or 4 significantly diverse neighborhoods in Chicago (and Chicago has 77 neighborhoods), so if your aim is to thoughtfully digest your identity, and not default to a black neighborhood, you have to be very intentional. As I mentioned, I know several bi-racial women, and have dated quite a few bi-racial men. I have noticed… Read more »
Iām not shocked when concerning the issue of colorism that plagues the black community. The brown paper bag has for so long divided us as a people across color lines and has so called defined the standard of what black beauty meant as well as oneās self worth which I feel to be total bull! Iām sadden by my fellow professional brothers and sisters, and I use the term profesional loosely that as a business they would be apart of this foolishness and be so careless as to use their platform as a means to contribute to divisiness. I obviously… Read more »
ANDā¦ Iām a New Englander, Pats fan, darkskin with Natural 4bāc hairā¦ soā¦ from their perspectiveā¦ I guess thatās the big FāU 3 timesā¦
rule #1 in business ā assume nothing.
āThis is one of the dumbest marketing ploys Iāve ever encountered. Mixed Chicks should have kept their nose of out this silliness, because that is exactly what this ābeefā is ā pure silliness.ā
Very well said Leo the Yardie Chick. I couldnāt agree with you more!
Shame on the moron at Mixed Chicks that even responded to this nonsense! Iām sure she (or he?) could have found a better and more tactful way to plug their products! Iāll be using Miss Jessieās!
I donāt really feel anything about this situation. There are plenty of people that have parents that both would be considered black but are from totally different continents. Or they could be from different regions of the U.S., which also makes a difference. But they donāt call themselves mixed. Just black. And thatās ok. And if you feel the need to label yourself as mixed because one of your parents is peach and the other is mahogany, thatās ok. Whatever tickles your pickle. If you take some kind of special pride in your skin tone and that gives you the… Read more »
Yes Lord!!! All of that a million times over!
I feel you, sistah pinkgirlfluff. At my age, I thought Iād seen it all. This is truly a āWTFā moment. I am truly offended that it is 2011, and this stink is STILL on the bottoms of our shoes.
Mixed Chicks should continue what theyāre doing if their goal is to justā¦ fadeā¦ awayā¦ (no pun intended)
Thanks for the info, Erin.
Peace,
Etomi
What do you expect from a company named āMixedChicksā and I have never seen any ads where the model isnāt light-skinned. I would never purchase their product anyway, since Iām not a mixed chick, Iām a beautiful brown-skinned woman. Iām a bit puzzled as to why other non-biracial women would purchase a product that clearly isnāt marketed to them, are they trying to be associated with the so-called āexoticā other?
Iāve never used Mixed Chicks but Iāve purchased products that werenāt marketed for āwomen of colorā because theyāve worked for my hair. I consider this in the same category. I donāt think Iām selling out if I use Pantene or Tressemme if my hair likes itā¦Some people are just a tad bit sensitive about things like this. Many mixed people ARE brown and have hair just like yours. Is this product not targeting them as well? I think this whole thing is silly. Someone at the company made a stupid mistakeā¦and that person probably got fired. The whole ālight vs dark… Read more »
Well, when you think about mainstream brands like Tresemme or Pantene are not necessarily marketed towards non-white women, but they donāt name their product lines āWhite Chicksā. So Iām in a similar boat to Shirley, I mean why is it necessary to bring race into the name of the product line? That seems silly to me, not to mention the fact that all people who are mixed donāt necessarily have the same hair. So I never really understood why they would go there with the name of their products. But on the other hand, I wouldnāt knock anyone who isnāt… Read more »
Donāt Take Anything Personally Nothing others do is because of you. What others say and do is a projection of their own dream. When you are immune to the opinions and actions of others, you wonāt be the victim of needless suffering. We take things personally when we agree with what others have said. If we didnāt agree, the things that others say would not affect us emotionally. If we did not care about what others think about us, their words or behavior could not affect us. Even if someone yells at you, gossips about you, harms you or yours,… Read more »
beautiful brown skin? erm honey them words do not goā¦your burnt black skin stop kidding yourself you wog
????????????????
[ā¦] Originally Posted by Smartkitty OP ā Qhemetās Biologics do good products for type 4 hair and donāt by name or nature try to exclude any hair type. The curly haired products meet a particular niche and it does seem that there are more lines geared towards curls and more variety of products for curly hair. I find that with type 4 hair, many companies lump us all in the same bracket as though our hair will like the same products and ingredients. Often the prods for type 4 are these heavy butters marketed as moisturisers that donāt work for… Read more »
that skin we are fighting over is what holds us together (physically). why does the ācolorā of it have to pull us apart.
itās very disappointing to hear this. The depth of beauty the skin has is far beyond color. as people, our perceptions have been heavily distorted and thatās sad
@Le Sighā¦ First off, I would bet money that a majority of āMixed Chicksā customer base is black womenā¦ so they might want to re-think that title. Second off, yes, it is stupid to create a haircare line called āMixed Chicksāā¦ What about āmixed chicksā who have kinky hair? What about āregular chicksā who have curly hair? I think it is surface level, and plain old stupid, to bring something as weighty as being bi-racial into the realm of haircare. And THAT is why so many people give āMixed Chickā the side-eye. Because, really, what does their haircare have to do with… Read more »
@ oh please this debate is going in circles. lol. first, are you assuming black and mixed are mutually exclusive? just because most of their base is black does not mean those women do not consider themselves mixed. secondly, i didnt realize their brand stated either misconception. that mixed chicks didnāt have kinky hair or that regular chicks didnāt have curls. again, they are mixed and felt like other ppl could identify with the struggles they had finding products for hair with multiple textures, which they attributed to being mixed. there is a popular youtuber Taren(something) that i remember saying when… Read more »
(Off topic) Iām feeling you on that Miss Jessie āsilkenerā. If their product is so great, why would you want the silkener? Sorry, I donāt see many people dicussing that point, so I had to jump on it.
MixedChicks is BUYING ad space on CurlyNikkiās site. She is not *personally* endorsing them. Itās like seeing a Tide commercial on during while a sitcom is on NBC. Neither NBC or the sitcom is *endorsing* the product; theyāre just selling the space to FUND the show. CN is SELLING the ad space to FUND her site.
@ogo well, nbc decides whether it will allow certain commercials to run, and when. they have standards. they will not let anything or anybody run commercials even when the money is there. this goes for superbowl commercials too. there are banned commercials. if there is a company known for anti-semitism or some sort of extremism, do you think a superbowl ad or a commercial shown during primetime will run? this is especially the case if they believe it will alienate the core audience of the show the ad is being tagged to. so, even if it is not about endorsing a… Read more »
If mixed women consider themselves blackā¦ then why the title?? Whatās the point. Iām saying there is no real point to their title. There are plenty ways they could have gotten the point across that their product is for curly hair. They choose to make curly hair synonymous with āmixed hairā. Thatās just stupid. To your second pointā¦ Again, this brand seems to be pushing the idea that āmixed hairā is curly hair. And that is just stupid. Also, they claim to be open to āall kinds of mixesā (oh brother!) so youāre telling me that their products would work… Read more »
this topic is wearing me out. I chose not to assume the worst of this brand based on its name, but again that was my choice based in part on some reasons i have already stated. if the tweet means they donāt want the business of people who arenāt light skinned and curly haired, well then so be it. iāve never cried over a dollar saved. this wonāt be the first time a brand image was tainted in epic proportion due to twitter, i doubt it will be the last. whether or not someone is obsessed with their āexoticā features does… Read more »
@Le Sighā¦ There is a difference between something ānot concerning youā, and putting yourself on the line to defend it. Obviously the chicks over at āMixed Chicksā have color issues. The tweet has just made plain what many people in this thread already felt and suspected. And I would really recommend people read āBlack, White and Jewishā by Rebecca Walker. It is one of the only times that Iāve seen a bi-racial woman go beyond reveling in the physical/exotic to really examine what it is to be bi-racial in America. THAT I can defend and THAT I can respect. āMixed… Read more »
No shock at allā¦ I went to the afro hair and beauty show in London last May, and the joke was that Mixed Chicks was the only range available for women with natural hair (Another rant another day) and it clearly wasnāt for me with my strait combination of black-black parentage (this is a joke in itself as my Mom is light skinned with green eyes yet has hair as coarse or coarser then mineā¦ when not permed as it is now!) The most perplexing thing about Mixed chicks is that it takes no account for the fact that āmixed chicksā… Read more »
You are right. It is about the texture and not about the race or ethnicity.
suffice it to say, it can be good when people show you their ass.
have they issued an apology?
a white company that did something similar would issue an apology for sure.
donāt let these dummies get away with this foolishness. i would hope they would no longer be invited to certain events and their products boycotted.
Lol @ merry, great minds think alike! I think I replied to one of your comments before, and I agree with this one as well. I never used MixedChicks because Iām not mixed. When you flip the bottles over they have the same ingredients as all these other products, so going out their way to market to bi-racial girls clearly says that they donāt want/need money from āregular black girlsā like me. (I hate that phrase, but you know what I mean). The name of the product was a dumb business move to begin withā¦taking sides in the light skinned dark… Read more »
[ā¦] Chicks Twitter Fail http://bglhonline.com/2011/01/mixed-ā¦geā1/#comments Over dramatization? Self hatred? Slow news day? DISCUSS. ā¦Well, you know. If you want to. [ā¦]
So so sad on all levels that this is basically about skin color. There are black women in Africa (all colors by the way) that has ALL types of curls and hair textures and hair colors. This is 2011 and these companies, who are mostly supported by black women, have the nerve to TARGET their products for light skinned women, we are all in the same family at the end of the day, but TV, music videos, magazines, black people who are bleaching their skin, black people who are bleaching their childrenās skin, basically everywhere is pushing and encouraging that… Read more »
I NEVER USE THEIR PRODUCTS BECAUSE WHEN I FIRST HEARD OF IT, I THOUGHT TO MYSELF THAT MIX CHICKS IS SUCH AN IGNORANT BRAND NAME. WHAT THE HELL IS MIXED CHICKS? SO DO YOU HAVE TO BE MIXED TO USE IT? I THINK SOME BLACK PEOPLE USED IT BECAUSE EVERY BLACK PERSON ALWAYS TALKS ABOUT BEING MIXED WITH SOMETHING, BUT MAYBE ITS ABOUT TIME THAT WE JUST BE HAPPY WITH BEING BLACK. STOP CLAIMING OTHER THINGS AND JUST SAY THAT BLACK IS BEAUTIFUL AND THATS IT. MIXED CHICKS IS AN IGNORANT BRAND NAME IN ITSELF, SO I AM SUPRISED THAT… Read more »
co-signed.
PEOPLE ALWAYS SAY THAT LIGHT SKIN PEOPLE GET HATED ON, BUT I ALWAYS SEE THAT DARK SKIN PEOPLE GET HATED ON THE MOST. I PERSONALLY THINK DARK SKIN IS SOOOO GORGEOUS!
all bi-racial people arenāt light skinned and all light skinned people donāt have curly hair. Mixed Chicks gets the retard trophy because there is no such thing as mixed hair. There are people who are purely Black with wavy hair what the hell?
LMAO @ retard trophy!!!
+1 !!
ugh, i hate their products and now i hate what they stand for.
[ā¦] reading a essay Mixed Chicks supports group light skin on Twitter, practice fallout we was repelled by a inlet of some of a comments that were destined during a code name and a [ā¦]
[ā¦] reading a essay Mixed Chicks supports group light skin on Twitter, practice fallout we was repelled by a inlet of some of a comments that were destined during a code name and a [ā¦]
[ā¦] + 1 What fiasco? In late and want to know š Sent from my iPhone using CurlTalk THIS: http://bglhonline.com/2011/01/mixed-ā¦ences-fallout/ __________________ Alright, so I have to admit Iām digging this CG methodā¦oh no. Iām ONE OF [ā¦]
I keep hearing about lots of black people having naturally curly/wavy hair but Iāve rarely seen it. But maybe itās because Iām in Britain and African Americans are so mixed, right? Anyway, I couldnāt give a damn about this. When I was a little younger, and was ignorant of ingredients, I was over-joyed to hear about Mixed Chicks, seeing as the only type of hair products I knew of were āwhiteā products and āblack productsā. I call them that because of the target market, the type/races of people who bought them and the difference of the products used between my… Read more »
Im black and the black products are too heavy for my hair too. They break it off. I use white shampoo. Blacks themselves have different hair, youre not alone. Im black and American indian great great grandmother with portuguese and british great grandfather.
did they hit up darkskin too??? and are you sure it was from the company???? and now that they are big it could be someone that is on the marketing team like a white person or someone that donāt know any better.ā¦
Black people need to wake up! There are so many angles being used to further divide us and we fall for it like dupes. We look at each other with disdain and suspicion. Look at TV commercials, movies and theatrical performances where blacks are cast. What do you see besides the usual stereotypical tripe? Dark skinned man, light skinned woman. What is that telling us? āMixed Chicks?ā more nonsense black people buy into. Nothing wrong with identifying with black. Tiger Woods went so far as suggesting maybe he should be categorised as āCablasian.ā Why not āBlacasian?ā Nonsense, all of it! There… Read more »
WTF would any self respecting black woman support this company?
ā#teamlightskin sure hope all will try @Mixedchicks to care 4 those curls.ā
Obviously they must not want dark skinned women and their non curls having behindsā $$$
This reminds me of the treatment & speculation I went through growing up in a majority white environment. In the minds of those around us, there was no way that my sisters & I had the same mother. My oldest sister is darkskin & we only get lighter down the line. This was ridiculously annoying. As Blacks we can have a spectrum of shares in one single family. To make matters worse the other blacks believed that my oldest sister had a weave because he hair was long. Not the case at all. Her hair has been down her back… Read more »
After the ready the tweet, it is the assumption that you have to be biracial to have curly hair. Also, it is the assumption that if you are dark skinned or brown skin, or whatever that your hair is coarse, thick and ānappyā and needs to straighten to be managable. Whereas those of lighter hue are presumed to have fine and curly hair. That is not the case! I know of some light skinned sistahs who have some THICK and coarse hair. It saddens me that people in the hair industry and in general will not educate themselves to see… Read more »
So Iām a year late on this article but I still have to comment. Iām not a fan of the companyās nameā¦ I find it to be excluding. I donāt have a problem with the fact that the founder embrace their āmixedā heritage as they should, but the name can imply thier products are only for mixed chicks and that is not the case. Now with the #teamlightskin commentā¦To me,a brown skin beauty, I take no offense. They are lightskin women. I find that representing #teamlightskin is no diffent than me representing #teamaquarius. Itās a part of who that person is.… Read more »
comment5, glucophage medicine, 011,
the women on this site have nappy dry brillo pad hair what exactly are you guys celebrating? the joy of nappyism? looooooool
wog wars u bitches need 2 get back on the fields
you bored huh? anyway.ā¦
There products SUCK i just bought the leave in and that stuff is no good!
Damn tell us how u really feel, and so what if our hair is so called ānappyā as long as it healthy who cares!
I agree the stereotypical marketing of mixed chicks is CRAZy. I am a black dark skinned girl with curly brown hair naturally from the Carribean. I find mixed light skinned American chicks hate me because im pretty and im not supposed to have so called good hair. Anyhow Indians from India and American Indians make up half of the population where im from. So alot of normal looking dark black people have near straight and curly hair. Americans blacks are different because they associate only light skin with good hair. Not true, we have Indians in the Carribean as black… Read more »
For the writer of this article dont.be jealous of curly.hair, it does not take as much heat and it is less flexible to style like kinky hair. My sister has kinky hair and mine is curly and thin. its not as good as you think.
I did not know about the Mixed Chicks Tweet-oh I am so disappointed :-(!
And another thing-Iāve seen many discussions among Black women about the different textures of hair-ON ONE HEAD!!!!!! I remember seeing the Mixed Chicks videos about the special needs of bi-racial women. I am BLACK-my hair has many textures in it. My mother was a beautful brown-skinned woman with long, curly hair. Itās about texture-not skin color-how utterly ignorant and moronic! They arenāt very good business women if they are alienating a whole group of people. And donāt they have tee-shirts? Who would wear a tee-shirt that says āMixed Chickā on it!!!! And I hate the term āgood hairā with a… Read more »
OkāI came on the scene late with this story, but as my prior post indicates, I was really disappointed in the Mixed Chicks folks. Sooooooo, yesterday, I sent them an eāmail, expressing my disappointment, was it really true, yadda, yadda. I got a response back from āWendiā that said neither she nor Kim actually tweeted that message, that it was someone who worked for them that they trusted to express their views and did not do so, and that the person no longer worked for their company. She also apologized if it hurt anyone and thanked me for taking the… Read more »
eh, the product name did turn me off. but that wasnāt why i didnāt use the product. i didnāt use it because i balked at that price, checked the ingredients list and saw it had the same stuff in it as a lotta lower priced items. i try to purchase smart, so if this product canāt guarantee itāll eliminate my breakage and split ends, then itās just not worth it for me at the listed price. iāll take my $2 mane n tail over MC any day!
. There is actually no such thing as a so-called āLight-Skinned Blackā person ā¦ but rather ā¦ such individuals and groups are actually people who are of a āMulti-Generational Multiracially-Mixedā (MGM-Mixed) Lineage that some may have been pressured or encouraged to ignore or downplay. . http://groups.yahoo.com/group/Generation-Mixed/message/4160 . People of Mixed-Race lineage should NOT feel pressured to āidentifyā according to any standards other than oneās own. . http://groups.yahoo.com/group/Generation-Mixed/message/4157 . The legal āapplication of the racist-āOne-Drop Ruleā (ODR) was banned in the U.S. way back in 1967. . http://groups.yahoo.com/group/Generation-Mixed/message/4162 . http://www.facebook.com/groups/253286018082418/permalink/253341891410164 . http://groups.yahoo.com/group/Generation-Mixed/message/4187 . http://www.facebook.com/groups/253286018082418/permalink/253341281410225 . ~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~ . Listed below are related Links of… Read more »
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