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Utter Foolishness: Commercial For Hair Straightening System Blames “Nappy Hair” for School Fights and Social Isolation

Avatar • Aug 26, 2010

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Get ready for a lot of hair flipping and dramatic classical music. This is an ad for an “organic” “natural” (and I’m assuming no-chemical) straightening system. So obviously there’s an element of exaggeration here, but I find it interesting that black companies are still holding up lack of social acceptance as a reason to reject natural hair. Check it out and let me know your thoughts.

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Chandra
Chandra
10 years ago

is this a product for neck flexibility ie: all the hair shaking going on or for an “organic all natural” (insert side eye) hair straightener?? ridiculous

Black Married Momma
10 years ago

Is this RIO all over again?

It’s almost hard to believe the girl even believes what’s coming out of her mouth in the monologue!

I do agree — her hair sucks. Not because it’s nappy, but because it looks relaxed and damaged!

Leslie
10 years ago
Mo
Mo
10 years ago

This is lame. There is a much deeper issue here than hair.

Kristen
Kristen
10 years ago

this is bullshit. that’s the only word that comes to mind.

Alex
Alex
10 years ago

Where’s the product? lol

Also I don’t really buy the my hair is the reason I don’t socialize and why I fight in school. I mean everyone has difficulty with their hair at some point. However, I think the girl should take some responsibility in caring and styling her hair.

Again, where is the product, what does it look like, and what does it do exactly?

Lala
Lala
10 years ago

lol! Maybe it’s Copa ( remember that?) Only way to find out is when all these people’s hair runs from their scalp in a few months and they file lawsuits…
Sad sad sad.

Ms. Haiti 1982!
Ms. Haiti 1982!
10 years ago

I though they were having seizures when they kept on shajing their hdeads to show off the european bounce to their hair. I wish black people would stop this mess.

Kay
Kay
10 years ago

-_- seriously?

PaintedSkin
PaintedSkin
10 years ago

Is this for real??? O.O

Ruth
Ruth
10 years ago

Funny she blame her ‘esteem issues’ on her hair and not the fact that she seemed to have trouble remembering to wash her face.… LOL! It’s remarkable that she remembered to wash her face and get dressed when the hair was straightened. Hmmmm.…

She has issues, for sure… but hair is not the problem.

Ashley
Ashley
10 years ago

.….….….….….….*dead* AND I agree with Kristen’s comment.

Miss Novella
10 years ago

If she took care of her hair it wouldn’t have looked so bad.

@ Alex “However, I think the girl should take some responsibility in caring and styling her hair.”

*Begins slow clap*

Essence
Essence
10 years ago

AAAAAAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHAHAHAAAAAAAAAAAAAHHHHHHHHHHHHHHHHHAAAAAAAAAAAAAAAAHAHAHAHAHAH! TOO MUCH! THIS IS REDICULOUS

AshMarchele
10 years ago

…looks like brain washing in progress…this has to be a joke
Novella — *joins in on slow clap*

Javann
Javann
10 years ago

The Rio (and Soul Glo) ads did come to mind for me. But if black women are being pushed this whole “straight hair equals sunshine and daisies” message, imagine what they’re teaching their children. We all should be better and beyond this.

Anybody tempted to call that number at the end and give a piece of their mind?

andrea
andrea
10 years ago

I love the random unqualified statistic of 70 percent..of who?!

Leo the Yardie Chick
Leo the Yardie Chick
10 years ago

First DE and their shea butter relaxer, and now this bullshiggery.

Karamelkissiz23
Karamelkissiz23
10 years ago

This is ridiculous. This is just another form of “propraganda” that teaches black women that you aren’t fully beautiful and “socially accepted” until your hair is straightened. What a mess!

b.
b.
10 years ago

If her tale was even remotely true, I’m willing to bet she wasn’t taught how to take care of herself in general. Why was her face so oily? A lack of awareness when it comes to caring for the self is bound to affect anyone’s self esteem. I see scores of grown women who are trying (poorly) to create the illusion of beauty, but because they cut corners and use cheap weave/don’t take care of their ends/use drying products, they don’t succeed in looking their best. She looks like she falls into this category. I can’t hate b/c I had… Read more »

Stacey
Stacey
10 years ago

Wow! Straight hair doesn’t make one beautiful. Beauty radiates from within whether hair is straight or not. Take responsibility for caring for your hair, your body and your appearance! Period. This is so perpetuating the brainwashing that straight=pretty. Uggh! Next!

kemi
kemi
10 years ago

this is ridiculous…

Classyk
Classyk
10 years ago

This is the worst commercial ever… Everybody has someone pick on them about their hair but thats no reason to be anti social, and have low self esteem, always getting kicked out of school…I mean really???.. WHO DOES THAT?… Black women need to be proud of what they have. So what if you think your hair is nappy, thick hair is beautiful, so what if your hair is relaxed, its a personal preference. 1 is not more beautiful than the other, being natural does not make you better than someone with a relaxer, and having a relaxer doesn’t make you… Read more »

Please,Hear?
Please,Hear?
10 years ago

Man…I couldnt even finish watching this mess.…

Please,Hear?

Krystal
Krystal
10 years ago

WTF at that sad music during that girl’s sob story–just realized it Erik Satie’s Gymnopédie No.1. I actually love that song and learned to play it. The commmercial is just SAD. SAD. SAD. SAD. Shaking like she has Tourette syndrome. I think she laughs at the end because she knows how ridiculous the commercial is.

Kimberly
Kimberly
10 years ago

One word…two syllables…BULLSYHT!! This is RIO all over again. Chemical free.…free of the truth is what it is. UGGGHHH!! This commerical is horrible. I don’t understand it. If you want relaxed her, there’s nothing wrong with. But don’t promote a relaxer as chemical free. Everything has chemicals in it. This really pissed me off.

AOA
AOA
10 years ago

The commercial was so stupid. The girl clearly was either reading or memorized a script. There was no advertising of the product and I do agree that her her look permed, just unkept. Ugggg. :-[

jem
jem
10 years ago

This reminds me of the old africian story that slaves sold other slaves, come on now STOP THE MADNESS

Alexis
10 years ago

This is just stupid. If she’s so concerned about her hair being silky & straight, why didn’t she do something earlier?

aiych
aiych
10 years ago

LOL @ Leo and “bullshiggery”

But really though, this commercial is all kinds of hilarious. I mean, who really shakes their head that much? any social acceptance they get from having straight hair will automatically be offset by that ridiculous head shaking they’re doing. slapping people in the face with their hair and ish…nonsense

Jada07
Jada07
10 years ago

Seriously…who would watch that and be like “yeah girl, imma get me some of that!”?!?!?! I can’t take it.

Chantel
10 years ago

This is a hot MESS! I know ol girl in the video could’ve found someone to do something to her hair. And unkempt hair does not justify bad social skills or fighting in school period!

Simone
10 years ago

self hate is a terrible thing, isn’t it?

I wonder if she’ll still love herself when she gets lazy(again) and stops taking care of THIS hair style…?

julia
10 years ago

What a crock of crap.

That’s all I can say without going off of everybody involved in the production of this sad display

stratosphere
stratosphere
10 years ago

The devil is a liar, I know that much

Cosmolude
Cosmolude
10 years ago

Worst. Commercial.Ever.

Tiko
10 years ago

All I can say is…WOW. I find it sad that we as Black people cannot accept who we are. I don’t have a problem with women straightening their hair. But, I do have a problem with someone advertising to young girls that their natural hair will bring social problems, that they won’t be pretty, and to avoid it they’d better straighten their hair.

Terica
Terica
10 years ago

I can’t…it’s too much…

Jasmyn
10 years ago

The girl said that SHE CHOSE not to go out and meet people. Don’t blame it on the hair, my friend. It was YOUR decision that kept you from having a social life. You made that bed, not your hair, so lie in it!

And all that head shaking gave ME a headache! Sheesh.

Andrea
Andrea
10 years ago

At one point it looks like shes having a seizure.

Ty
Ty
10 years ago

Blank stare.

Erika
Erika
10 years ago

I was saddend watching the video. All I saw was a beautiful young lady who viewed her self in very negative way. She cared to much what others were thinking of her and agreed with them, and out of anger she would fight. I am happy for her if with her “new hair” she is happy, but I would love for her to see she is the same person that she was with her old hair. She allowed others to define her and judge her on the outside which is not as important as what we are in the inside.

sugamama
sugamama
10 years ago

oh.hell.to.the.naw 🙁

everyone involved with this project needs to be ashamed of themselves.

hide yo kids, hide yo wife, hide yo husband.. cuz they (brainwashing) errybody-up-in-here!”

insert stank face. *sigh*

MommieDearest
MommieDearest
10 years ago

LMBAO!!!!! This video is so outlandish all I can do is laugh at it. I can’t even get upset about it.

MJ Labonte
MJ Labonte
10 years ago

I sure wasn’t ready for all that hair flipping lol… What I want to know is the details of what the “100% Organic Ingredients” are?

I’d like to see her hair in a week…

LaNeshe
10 years ago

That video makes me want to kick someone in the face.

binks
binks
10 years ago

That is a damn shame (sorry for the language) but really. Even if I still wore a relaxer or wanted a straightening system this product would never be on my radar because of this commerical. Like really…smh

Janelle
Janelle
10 years ago

this is a press and curl! chemical free…a hot mess. I wear my hair all sorts of ways but straight doesn’t equal beautiful. Your hair can influence self esteem, your skin, your weight, etc. Where in boston is this? 617 area code smh.

Tamar
10 years ago

This Got me mad! She didn’t get picked on cause her hair was natural she got made fun of cause she didn’t know how to do her hair and take care of it, like really in real life what black girl in their right mind would walk out their house like that ? so sad

b.
b.
10 years ago

I am high-fiving stratosphere and sugamama!!!!!

Phatlips
Phatlips
10 years ago

The self-hatred!! … IT BURRNNSSSS!!!” Seriously, this is sheer “coonery”. She doesn’t need a new hairstyle, she needs some serious therapy. Sad and touching, as my mama says.

NappyRina
10 years ago

OK are we supposed to really believe this girl? … that’s got to be the worst ACTING I’ve seen in a while and whoa the things that came out of her mouth. .. are you kidding me???!!!!!! So we’re supposed to believe homegirl is so depressed about her nappy hair (which by the way looks like relaxed hair that has not been touched up in 6 months + she forgot to wear her scarf to bed and just woke up to give the “testimonial”) that she has no friends b/c of her hair … then she gets her hair straightened… Read more »

dajewel
dajewel
10 years ago

am sorry, but this video is a hot mess…but to each their own…i guess

Bubbles
Bubbles
9 years ago
Reply to  dajewel

u tellin me!!! quite ridiculous! this girl just needs to wash her face and stop acting a fool. as for the marketing dept. for these products smh, you’re all fired! sheesh

BlaqInfinite
10 years ago

LMAO why is everyone so upset? I thought the vid was hilarious. Come on. Everyone knows it was wack. They obviously didn’t have much success selling their product with that kind of advertising.

Bele
Bele
10 years ago

Is this for real… All I can do is laugh!

Bele
Bele
10 years ago

It’s natural, it’s energy… it’s ‘so natural’… lol. Now she has friends!

On a serious note, if they are selling a product, apart from the terrible acting & pointless couple of minutes, there was no mension, demonstration or sell… Can’t get annoyed or upset about this one.
Foolishness lol

Victoria
Victoria
9 years ago

It is so sad that we as people have so much self hatred. We hide this self hatred on the pretense of something like hair. That young lady in the video displayed a multitude of insecurities but it was so much easier for her to state that it was related to her hair.

At the end of the day it is sad that people are manipulated into believing that a product will change their lives. In reality change comes from within and is displayed outwardly

MsKat
MsKat
6 years ago

This “commercial” reminds me of all the infomercials for useless stuff that come on TV late at night. But, it’s even worse. It doesn’t mention the name of the product line, show a demonstration of it in use, or say what the product actually does…or why they declare it “organic”. There’s no way in the world I would go running off to that salon to purchase the service or be a hair model. I would be afraid either the product would work long enough for me to sleep on it once, or that my hair would start coming out all… Read more »

imani
imani
6 years ago

LOL!so we’re supposed to buy that BS testimony?? Seriously? To highjack this girls SUPPOSED self-esteem issues to sell product? Thats lower than low. And BTW, where’s the info abt this “all natural product”? That was an infomercial or just a sob story meant to play upon the insecurities of black little girls? The vid suggests your hair needs to FLOW & SWING for it to be beautiful! Well Honey, all hair was not meant to flow & swing! You get what God gave you. You are a woman of color, your hair had just as much chance of being “fling-able”… Read more »

imani
imani
6 years ago
Reply to  imani

opps! I meant different ISNT broken! lol!

Caress
Caress
6 years ago

Can we please stop buying to the Eurocentric ideas of beauty. Can we stop passing on to out children that you have to have straight hair to be beautiful. Can we stop telling our kids that the lightest skin is the most attractive. Black people used to be Egyptian leaders now were are trying to make ourselves look and blend in with society. This sends blacks back yrs.

Mina
Mina
6 years ago

I just looked at the video and it was 7 years old. Yes back then in 07, the natural movement wasn’t popping off yet. Everyone was still into relaxers. I think it was around 08–09 when everyone got on the natural movement. The video is really dumb and the product doesn’t look like it sold. It probably went out of business. But that was the mentality 7 years ago. People loved blaming their hair for everything bad that happened smh.

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