I got this very interesting link from Kali B of HipHopHardBody.com. Haircare comany Design Essentials is advertising a low-lye relaxer with shea butter that purports to straighten hair while retaining its natural volume.
Here’s an excerpt from the ad
“Diane, I’ve got clients who prefer a relaxer, but they want the thickness and fullness of natural hair. You’re a stylist, help!
You should use Design Essentials low lye relaxer with shea butter. It gently straightens the hair while preserving more of its natural texture, leaving hair thicker, fuller and healthier.”
It is pretty unusual to see a relaxer company acknowledge any kind of positive qualities in natural hair. Relaxer companies are generally pretty dismissive, and even adversarial and mocking at times (the awful Dr. Miracle’s ads are a perfect example of this.)